About Cipla
- Multinational pharmaceutical company operating in over 80 countries
- Largest market in India
- Over 1,500 products that treat a wide range of illnesses
- More than 25,000 employees company-wide
Challenges – India Business Rx
- Continuous knowledge enhancement of a large distributed workforce selling highly technical and diverse products was challenging and complex
- 2000+ SKU’s and significant diversity across different teams in terms of numbers of products promoted, product value, and depth of therapeutic knowledge required
- Having meaningful interactions with healthcare professionals (HCPs) as the core of the pharmaceutical sales strategy was of paramount importance
- Thoughtfully engaging with highly qualified and informed HCPs with clinical expertise
- Difficulty in measuring skill levels consistently to identify improvement opportunities
- Onboarding over 2,000 new hires yearly across therapy lines which has been a 100% face-to-face ILT mode at a centralized location until COVID suddenly stopped all face-to-face interactions
The solution
- Creating easily consumable content that is engaging and accessible anywhere
- 100% virtual onboarding and ongoing learning program
- Periodic skills measurement to identify gaps and steer learning programs
Benefits:
- Significant cost savings by conducting learning virtually
- Time to onboard reduced significantly(more than 70% reduction)
- Learning consumption more than 3x
- More than 30% growth in learners achieving an A-grade
