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Tovi Dana
Knowledge and Learning Director
MindTickle is a great onboarding tool because we can send new reps the course, see how they're doing with the content, and have them complete some tests – all remotely from the field.

About Elmo Motion Control:

  • Global leading provider of high precision servo drives and multi-axis motion controllers
  • Dedicated presence in eight countries with 300+ staff worldwide


  • “Small, Smart & Simple” is the driving force behind Elmo Motion Control’s success.
  • The Israel-based company designs, manufactures, and implements comprehensive, field-proven motion control solutions that enhance precision and speed in advanced machinery and robotics.
  • Elmo’s 55 sales and applications people serve a global market, with the support of a full-time sales enablement staff of four.
  • Just three years ago, the sales enablement function at Elmo Motion Control was only beginning to come together.
  • Initial training was based at the company’s headquarters in Israel, requiring new sales reps to travel in from all over the world.
  • Onboarding was complex and difficult as the sales enablement team navigated around travel delays, coordinating schedules and speakers, and running the in- person training sessions.
  • The company needed a way to make sales readiness accessible. Onboarding needed to start on day one, not in month two when they could finally make it to HQ


  • Mindtickle allows sales enablement to deliver highly relevant and engaging content.
  • Mindtickle Missions, a role- play feature, allows Elmo’s reps to practice how they’d handle certain customer-facing scenarios, providing a low-stress, confidence-building way to learn best practices from peers.
  • The rep provides information about an upcoming customer meeting and how they plan to handle it, then other reps around the world contribute their feedback.
  • “For example, if a rep is going to see a customer that’s building a unique surgical robot in China, then the folks in the U.S. or Germany can share their ideas”.
  • In general, Mindtickle maximizes sales enablement reach and data-driven effectiveness.


  • Increased frontline manager coaching effectiveness
  • Improved peer-to-peer learning
  • Accessible and streamlined sales enablement and communication with reps in the field
  • Personalized, effective field coaching sessions for better reps and front-line managers
  • Greater visibility of reps’ improvement and engagement with training content over time