SevOne case study

SevOne delivers snackable content using MindTickle’s sales readiness solution to their sales organization, increasing visibility and establishing a baseline competency through data-driven metrics.

About SevOne

SevOne provides the world’s largest Communication Service Providers (CPSs), Managed Service Providers (MSPs), and Financial Services with the most comprehensive technology portfolio to collect, analyze, and visualize network and infrastructure performance data to deliver actionable insights to compete and win in the connected world.

Challenges

A global, outside sales organization called for a remote enablement and readiness solution. With the incumbent solution, sales couldn’t easily access or consume marketing content without logging into a portal system. Furthermore, communications with Sales often involved time-consuming WebEx recordings that led to gaps in productivity. Lastly, the marketing team had no structured way of viewing, tracking, or giving feedback to engagement metrics, leading to difficulties measuring the success of sales enablement initiatives.

Solution

MindTickle provides SevOne with a cloud-based, secure platform that is accessible anywhere, anytime. MindTickle’s sales readiness solution allows sales managers to quickly distribute content, and simultaneously receive feedback from their team to strengthen the bridge between sales and marketing.

Benefits

With MindTickle, SevOne’s sales reps experienced greater flexibility in the ways they could engage with marketing content: mobile device accessibility allowed for on-demand access. The MindTickle platform enabled marketing team leaders to create baseline competency metrics based on products, solutions, and positioning. This led to enhanced visibility into the use of marketing content by the sales teams, resulting in improved collaboration and success for both Marketing and Sales at SevOne.

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