Customer Story: Veracyte

Veracyte hosts more engaging sales calls and positive sales growth to match its 5x growth with MindTickle.

About Veracyte

• A pioneering genomic diagnostics company that provides trustworthy and actionable answers to improve patient care
• Created seven genomic tests that transform the diagnosis of thyroid cancer, lung cancer, and idiopathic pulmonary fibrosis
• Customers include physicians and medical specialists

Challenges

• Multiple product launches required rapid rollout of detailed
  technical knowledge and sharp messaging
• Rapidly growing sales team required targeted content for both
  new hires and on-going content for existing sales team
• Offline training content was hard to update and lacked a
  mechanism to track review, retention and fluency across a
  growing team with diverse tenure

Solution

• Digitize sales readiness programs for training
• Bite-sized, focused learning programs available in various formats – including video and audio – for increased relevance, convenience and engagement
• Reinforced learning with quizzes and assessments
• Access enablement programs and content on mobile – anytime, anywhere

Benefits

• Quickly create digital updates and bite-sized content, resulting in less administrative overhead and easier consumption of training materials
• Improved enablement retention with reinforcement exercises and on-demand learning to refresh knowledge
• Ensure sharper and consistent messaging across the team, leading to more engaging sales calls and positive sales growth
• Easily track and manage readiness engagement with in-depth analytics
• Match speed-to-scale with digitized onboarding
• Improve messaging with recorded presentations to benchmark excellence

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