Veracyte hosts more engaging sales calls and positive sales growth to match its 5x growth with MindTickle.
About Veracyte
- A pioneering genomic diagnostics company that provides trustworthy and actionable answers to improve patient care
- Created seven genomic tests that transform the diagnosis of thyroid cancer, lung cancer, and idiopathic pulmonary fibrosis
- Customers include physicians and medical specialists
Challenges
- Multiple product launches required rapid rollout of detailed
technical knowledge and sharp messaging - Rapidly growing sales team required targeted content for both
new hires and on-going content for existing sales team - Offline training content was hard to update and lacked a
mechanism to track review, retention and fluency across a
growing team with diverse tenure
Solution
- Digitize sales readiness programs for training
- Bite-sized, focused learning programs available in various formats – including video and audio – for increased relevance, convenience and engagement
- Reinforced learning with quizzes and assessments
- Access enablement programs and content on mobile – anytime, anywhere
Benefits
- Quickly create digital updates and bite-sized content, resulting in less administrative overhead and easier consumption of training materials
- Improved enablement retention with reinforcement exercises and on-demand learning to refresh knowledge
- Ensure sharper and consistent messaging across the team, leading to more engaging sales calls and positive sales growth
- Easily track and manage readiness engagement with in-depth analytics
- Match speed-to-scale with digitized onboarding
- Improve messaging with recorded presentations to benchmark excellence
