B2B sales is as much a science as it is an art. Are you wasting time with the “science” portion of the equation? If so, you’re probably trying to fish the ocean with a net, meaning you’re fumbling around with junk leads and static lists and guessing when to reach out to your accounts.
Join Stella Woo, XDR Strategy & Analytics Manager at 6sense to learn how to leverage a predictive, intent-based sales strategy to create more pipeline and crush the competition. You’ll learn:
- How to identify which of your target accounts are in-market (and who is on the buying team)
- Strategies to optimize your outbound sequences and messaging for different target personas
- How to determine where your accounts are in the buying journey, which members of the buying team are engaged, and how to consistently reach out at the critical time