68% of B2B buyers say they find going online more influential than interacting with a salesperson, this is up from 53% just two years ago. B2B sales is a dynamic and challenging world with modern buyers wanting to purchase from modern sellers. It’s time for sales organizations to step up or be left behind.
In this webinar, guest speaker Mary Shea from Forrester will share some best practices on the skills and tools you need to arm your reps so they can be sales ready :
- How your reps can navigate more complicated buying needs
- How to ensure your reps can win, serve and retain customers into the future
These practical tips will help you prepare your sales organization for their customer conversations today and long into the future.
 – Death Of A (B2B) Salesman: Two Years Later, Forrester Research, Inc., March 29, 2017