Recent findings from Forrester Research reveal that employees trust their organization as a source of truth for pandemic news more than they trust governments and social media sites. As businesses address the challenges of managing and engaging a remote workforce, leadership must adopt a “Remote and Ready” mindset for the times we currently live in and for the better days ahead.
Now more than ever, the sales force is on the frontlines carrying forth the corporate mission and messaging. Much of the company’s success rides on their shoulders so keeping them informed, aligned, and bought in is essential. This includes alignment and transparency with senior sales leaders and senior management from other departments. And most importantly, ensuring that feedback and knowledge from customer-facing teams are heard.
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