Research Brief: Sales Enablement Best Practices

Prepared by the Sales Management Association

Featuring input from more than 100 business-to-business sales organizations, this research explores the sales enablement function and its impact on the organization. It identifies the state of sales training within organizations, the importance and effectiveness of various training modalities, and the impact of technology on training and development. By comparing firms with and without a named sales enablement function, it also measures the impact of this emerging function on sales organizations’ training and development outcomes.

Organizations must create a customer experience that can be delivered confidently and compliantly by their frontline in order to be successful.

In this eBook sponsored by MindTickle, ATD explores how organizations can use sales coaching to develop sales staff and improve overall performance.

In this eBook, read about how to optimize your sales enablement beyond an LMS and prepare your reps for success.

Featuring input from more than 100 business-to-business sales organizations, this research explores the sales enablement function and its impact on the organization.

With the help of this eBook, you’ll learn about modernizing your sales strategy for the modern age.

Successful sales organizations use a checklist-driven approach to ensure quality onboarding is delivered to all the reps consistently. But what are the components to be checked?

Any Sales Enablement initiative is only as good as it’s adoption.

When it comes to new sales hires, it’s your job to develop their ability to perform. But how do you structure your coaching plan so that it fits the needs and styles of new sales hires?

In this eBook, you will find information on how to create stories that delight customers, as well as cheat sheets for cold calling, scripts, and pitches.

In this guide, you’ll learn how to build culture into your online sales training and the elements for creating a competent sales culture.

In this eBook, Mark Roberge, CRO of HubSpot, shares the secrets behind their uber-successful sales enablement strategy that helped their revenue grow from $1M to IPO.

In this eBook, you will learn about how successful sales enablement leaders apply these 7 habits to their daily work.

Sales enablement is challenging to implement in a fast-growing company, but it’s not impossible. Learn how to enable your sales team in just 10 minutes.

In this eBook, learn how to plan a successful sales kickoff that will leave your sales team feeling prepared and empowered.

Excited about your new sales enablement strategy? Perhaps it’s time to hire a sales enablement manager to help coach your team.

Whether you’re creating a new sales coaching program or improving an existing one, this guide will help you make it effective, engaging and outcome-oriented.

In this eBook, you will learn how hyper-growth companies like AppDynamics, Cloudera and Nutanix train their sales reps.

In this eBook, you will learn how to design a sales onboarding program that quickly empowers and prepares your new hires for success.

Learn how to increase the average close rate of your sales reps by up to 70% by implementing a coaching plan that meets the needs of your growing millennial workforce.

In this eBook, you will learn how to turn your sales managers into effective coaches.