Measuring the impact of your sales training

Find out best practices to benchmark your sales training


The Kirkpatrick model is the benchmark framework to measure the impact of your training. In this document, find out how to address each component of Kirkpatrick’s model for your sales training, including:

  • The reaction of participants
  • The degree of learning and level of commitment they have
  • How the participants apply what they’ve learned
  • The outcomes that you achieve from the learning