[Podcast] How to Keep Strategic Alignment When Sales Events Turn Virtual

How to Keep Strategic Alignment When Sales Events Turn Virtual

In this podcast, Dhruv Markandey, SVP of Growth and Customer Success at MindTickle discusses how customers are adjusting their field enablement events strategy and how he’s seeing an entire array of activities being completely moved online, from Sales Kick off events and QBRs to onboarding and bootcamp activities. And even all-virtual selling which has become the norm.

Dhruv emphasizes the importance of communication to the field during this time and maintaining an enthusiastic mindset to drive excitement. Dhruv also talks about essential considerations for a virtual event and important characteristics of a platform for supporting these events based on his experience working with customers who’ve adopted more virtual approaches. This includes creation, distribution and consumption workflows, and key technological requirements.

Lastly, Dhruv shares practical know-how for assessing the impact of virtual events.

Be sure to read Dhruv’s blog, 3 Steps to Run a Virtual SKO.

For more of Dhruv’s thoughts on this and more, fill in the form to listen to the full podcast.