Sales Coaching by ATD Research: Building a Successful Sales Force


The Association for Talent Development (ATD) CSO Insights reports that coaching can increase win rates by more than 27% but asks why most sales enablement initiatives don’t include coaching. In this eBook you will learn:

  • Key findings from 291 study participants on coaching
  • The most common characteristics of good sales coaching programs
  • How to identify effective sales coaching practices
  • How to effectively engage your salespeople in coaching

Use this eBook to learn from subject matter experts on how talent development and sales enablement leaders can include and or improve their organization’s sales coaching efforts to improve overall sales’ results.

Purchase this 41-page eBook at ATD Research today!