Research Brief: Sales Enablement Best Practices

Prepared by the Sales Management Association

Featuring input from more than 100 business-to-business sales organizations, this research explores the sales enablement function and its impact on the organization. It identifies the state of sales training within organizations, the importance and effectiveness of various training modalities, and the impact of technology on training and development. By comparing firms with and without a named sales enablement function, it also measures the impact of this emerging function on sales organizations’ training and development outcomes.

Hear from Christi Moot, Global Director of Sales Readiness from LinkedIn about how LinkedIn’s culture incentivizes each employee to discover and develop the capabilities to power the next level of professional attainment – their growth edge.

Forrester Principal Analyst Mary Shea, joined by Jeff Santelices, Chief Revenue Officer at MindTickle, unveils new research that explores sales-readiness platforms’ impact on new hire on-boarding, sales effectiveness, and ROI.

Join Tim Riesterer and Gopkiran Rao as they reveal how a science-backed approach to virtual training can actually deliver on the core promise of making your salespeople better.

Recorded live at CXFS 2019, Julie Zhang and Oscar Collingwood-Smith deep dive into how Russell Investments is readying their sales team to deliver a world-class client experience.

Join compliance expert Dan Murphy, MindTickle’s Gopkiran Rao, and Seismic’s Stella Kirkimis as they deep dive into the challenges facing financial services sales teams in a rapidly changing industry.

Hear from Dan Fisher, founder and owner at Menemsha Group, who shares his experience establishing effective enablement programs at IT staffing and recruiting firms

Hear from Peter Ostrow of SiriusDecisions, and Paulette Greene, VP of Professional Services for MindTickle as they discuss how high performing organizations have cracked the code of sales knowledge transfer.

In a webinar sponsored by Corporate Visions, Tim Riesterer, co-author of “The Three Value Conversations” and Gopkiran Rao, SVP of Strategy at MindTickle, engage in a conversation about sales training.

 

By re-thinking traditional sales training you can build a data-driven enablement mindset for the future.

By re-thinking traditional sales training you can build a data-driven enablement mindset for the future.

Mary Shea from Forrester and Pat Lynch from MindTickle share best practices on the skills and tools you need to arm your reps to be sales-ready.

In this webinar, Daniel Zamudio and Jean Pembleton discuss how fast-growing companies can use technology-enabled sales process playbooks to drive sales execution excellence.

In this webinar, Product Marketing directors from MindTickle and Seismic discuss how learning and content integrate to deliver a complete sales enablement solution.

In this webinar, Peter Ostrow from Sirius Decisions discusses a framework which helps build sales competencies that last.

Listen to Chris Fulmer, Director of Sales Enablement, discuss the secrets behind the sales enablement success at Symantec and BlueCoat.

Listen to Cameron Essalat and Jim Drill discuss the importance of manager-led sales coaching and some best practices for a sales manager.

In this webinar, Mark Tefakis, VP of Global Enablement at Fuze, discusses the 5 pillars of sales enablement and showing ROI of sales enablement to the leadership.

In this webinar, global sales enablement leaders at Mendix discuss how Mendix leverages MindTickle to prepare their reps and why they chose MindTickle over other tools.

In this Webinar, Peter Childers and Dhruv Markenday explain how to create high adoption sales readiness programs.

In this webinar, sales leaders from SiriusDecisions, MuleSoft, and MindTickle discuss why sales coaching is important and how to maximize impact in revenue with effective sales coaching.

In this webinar, Jeremy Powers will share details on how MongoDB went beyond the typical 30/60/90 day onboarding program to increase sales productivity.

In this webinar, Alex and Marc share best practices on how companies are building sales enablement powerhouses.

In this webinar, Cloudera’s Lars Nilsson, Drew O’Brien, and Krista Wiederhold share how they leveraged sales enablement to their competitive advantage.

In this webinar, Richard and Mohit share how leading technology companies are leveraging sales enablement to improve sales performance.

Knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.

Sales veterans talk about planning successful kickoffs and how your strategy should evolve as you scale your sales team during a hyper-growth phase.

Learn how Tom Levey, Senior Director of Global Sales Enablement at AppDynamics, leveraged sales enablement as a strategic advantage to scale their sales team.