CustomerThink: Why Sales Coaching is So Hard and 6 Ways AI is Making it Easier and Better

December 10th, 2018
Simona Galant
Simona Galant

Creating and maintaining an impactful sales coaching framework in the modern age isn’t as easy as one might think – but with the right mindset and the right tools, it’s not out of reach. In a recent article published by CustomerThink, MindTickle’s Senior Director of Product Management, Himanshu Bari, discusses what makes today’s sales coaching such a challenge for businesses.

While coaching has always been an important part of the training process, for sellers navigating today’s digital-first buying journey, coaching is now critical to helping reps learn how to control the sales process and win the customer’s confidence.

Himanshu identifies a lack of time, feedback, visibility, personalization, and specialized skills as the most significant obstacles to overcome when implementing coaching efforts.

For many companies, building out a successful and targeted coaching framework can seem daunting or time-consuming – but that’s exactly where there’s room to grow with coaching automation. In the article, Himanshu analyzes the six major things a next-gen, AI-supported approach to sales coaching can help your company accomplish better.

Among them:

  • Enhanced visibility and incentives to influence culture.
  • Team-level remediation recommendations.
  • Machine-assisted reviews and progress reports.

For an in-depth look at improving your sales coaching, read on here!