Research Brief: Sales Enablement Best Practices

Prepared by the Sales Management Association

Featuring input from more than 100 business-to-business sales organizations, this research explores the sales enablement function and its impact on the organization. It identifies the state of sales training within organizations, the importance and effectiveness of various training modalities, and the impact of technology on training and development. By comparing firms with and without a named sales enablement function, it also measures the impact of this emerging function on sales organizations’ training and development outcomes.

Onboarding salespeople with a focused, easy-to-digest program is essential for ensuring your reps are ramped up and ready to sell. Learn how your organization could benefit from an effective, sales-specific onboarding program.

We’ve entered a new era of sales training. Learn 4 sales training techniques to help you create attention-grabbing lessons and modules for your sales reps.

Sales enablement is all about helping your sales rep be at their best every day. Learn the components of sales enablement and how a great enablement program benefits the whole organization.

Sales coaching is an ongoing process to develop your reps and help them reach their potential. Learn about key goals for your sales coaching program and common challenges you’ll need to overcome.

Hear from Christi Moot, Global Director of Sales Readiness from LinkedIn about how LinkedIn’s culture incentivizes each employee to discover and develop the capabilities to power the next level of professional attainment – their growth edge.

Forrester Principal Analyst Mary Shea, joined by Jeff Santelices, Chief Revenue Officer at MindTickle, unveils new research that explores sales-readiness platforms’ impact on new hire on-boarding, sales effectiveness, and ROI.

Join Tim Riesterer and Gopkiran Rao as they reveal how a science-backed approach to virtual training can actually deliver on the core promise of making your salespeople better.

Recorded live at CXFS 2019, Julie Zhang and Oscar Collingwood-Smith deep dive into how Russell Investments is readying their sales team to deliver a world-class client experience.

It’s not easy to enable a sales team. Different salespeople come from different sales backgrounds with different levels of experience.

Join compliance expert Dan Murphy, MindTickle’s Gopkiran Rao, and Seismic’s Stella Kirkimis as they deep dive into the challenges facing financial services sales teams in a rapidly changing industry.

Organizations must create a customer experience that can be delivered confidently and compliantly by their frontline in order to be successful.

Hear from Dan Fisher, founder and owner at Menemsha Group, who shares his experience establishing effective enablement programs at IT staffing and recruiting firms

Aragon Research named MindTickle a leader in sales coaching and learning in their inaugural Tech Spectrum™ research report that evaluated Performance and Strategy.

Hear from Peter Ostrow of SiriusDecisions, and Paulette Greene, VP of Professional Services for MindTickle as they discuss how high performing organizations have cracked the code of sales knowledge transfer.

In a webinar sponsored by Corporate Visions, Tim Riesterer, co-author of “The Three Value Conversations” and Gopkiran Rao, SVP of Strategy at MindTickle, engage in a conversation about sales training.

 

By re-thinking traditional sales training you can build a data-driven enablement mindset for the future.

In this eBook sponsored by MindTickle, ATD explores how organizations can use sales coaching to develop sales staff and improve overall performance.

In this eBook, read about how to optimize your sales enablement beyond an LMS and prepare your reps for success.