Resources

Use Cases

Types

ATD Sales Coaching Research Webinar

By re-thinking traditional sales training you can build a data-driven enablement mindset for the future.

Sales Coaching by ATD Research: Building a Successful Sales Force

In this eBook sponsored by MindTickle, ATD explores how organizations can use sales coaching to develop sales staff and improve overall performance.

Rethinking the LMS to Drive Sales and Win Deals

In this eBook, read about how to optimize your sales enablement beyond an LMS and prepare your reps for success.

Sales Enablement Best Practices

Featuring input from more than 100 business-to-business sales organizations, this research explores the sales enablement function and its impact on the organization.

Enabling Sales People for the Future by Refocusing Training Investments

By re-thinking traditional sales training you can build a data-driven enablement mindset for the future.

Webinar: Sales Enablement Best Practices

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The State of Sales Enablement

With the help of this eBook, you’ll learn about modernizing your sales strategy for the modern age.

Sales Onboarding Checklist

Successful sales organizations use a checklist-driven approach to ensure quality onboarding is delivered to all the reps consistently. But what are the components to be checked?

Certified for Success: Sales Enablement at MuleSoft

Ali Jones from MuleSoft discusses how MuleSoft has structured its enablement team and compensation to drive sales results.

Building Sales Capabilities in the Digital World

Mary Shea from Forrester and Pat Lynch from MindTickle share best practices on the skills and tools you need to arm your reps to be sales-ready.

What has Facebook got to do With Training of Your Sales Reps?

Any Sales Enablement initiative is only as good as it’s adoption.

Coaching New Sales Hires

When it comes to new sales hires, it’s your job to develop their ability to perform. But how do you structure your coaching plan so that it fits the needs and styles of new sales hires?

Enabling Sales Execution Excellence

In this webinar, Daniel Zamudio and Jean Pembleton discuss how fast-growing companies can use technology-enabled sales process playbooks to drive sales execution excellence.

Maximizing the Impact of Sales Enablement with Content and Learning

In this webinar, Product Marketing directors from MindTickle and Seismic discuss how learning and content integrate to deliver a complete sales enablement solution.

Sales Talent Transformation: How to Build Competencies that Last

In this webinar, Peter Ostrow from Sirius Decisions discusses a framework which helps build sales competencies that last.

Sales Enablement Success at Symantec

Listen to Chris Fulmer, Director of Sales Enablement, discuss the secrets behind the sales enablement success at Symantec and BlueCoat.

The Role of the Manager in Sales Enablement

Listen to Cameron Essalat and Jim Drill discuss the importance of manager-led sales coaching and some best practices for a sales manager.

Cracking Sales Enablement at Hyper-Growth Companies

In this webinar, Mark Tefakis, VP of Global Enablement at Fuze, discusses the 5 pillars of sales enablement and showing ROI of sales enablement to the leadership.

How to Build Better and More Interactive Online Sales Training Programs

Sales Readiness at Mendix with MindTickle

In this webinar, global sales enablement leaders at Mendix discuss how Mendix leverages MindTickle to prepare their reps and why they chose MindTickle over other tools.

How to Create Millennial-Friendly Sales Readiness Programs

In this Webinar, Peter Childers and Dhruv Markenday explain how to create high adoption sales readiness programs.

How Sales Coaching Helps Maximize Revenue

In this webinar, sales leaders from SiriusDecisions, MuleSoft, and MindTickle discuss why sales coaching is important and how to maximize impact in revenue with effective sales coaching.

Coaching the Front Line Managers with Jill Guardia

In this episode, Jill Guardia explains why coaching the coaches is very important for the success of the sales team.

How FMCG Giants Coach Their Sales Team

Listen to Chirag Singh, Sales Capability Development Manager, talk about the sales structure and sales readiness initiatives at Dabur.

How MongoDB Slashed Down Ramp Time with Effective Sales Onboarding

Listen now to learn how Jeremy Powers deployed a successful sales onboarding program and maximized value from their bootcamp experience.

Transforming Sales Enablement with Next-Gen Sales Onboarding

In this webinar, Jeremy Powers will share details on how MongoDB went beyond the typical 30/60/90 day onboarding program to increase sales productivity.

What Enablement Means to Ray Carroll: a VP Sales Perspective

Find out how Ray Carroll has helped Engagio make the transformative shift from tactical to strategic sales.

The Secret to Building a Sales Enablement Powerhouse

In this webinar, Alex and Marc share best practices on how companies are building sales enablement powerhouses.

How to Coach Your Customer to Choose Your Product with Jeffrey Lipsius

Listen now to find out Lipsius’ 3 C’s of the customer decision process.

How Outreach Motivates Reps to Stretch their Sales Skills

Listen now to hear how Jacob Turner took his sales reps to the gym to stretch their skills.

Leverage Sales Enablement for Competitive Advantage

In this webinar, Cloudera’s Lars Nilsson, Drew O’Brien, and Krista Wiederhold share how they leveraged sales enablement to their competitive advantage.

How to Enable SDRs for Success by Inside Sales Bootcamp

Ryan and Mike from Inside Sales Bootcamp explain what makes a great SDR onboarding program.

Building a World Class Sales Enablement Program with Roderick Jefferson

Roderick Jefferson, Head of Sales Enablement at Oracle Marketing Cloud, shares his experiences from building sales enablement functions at Salesforce, eBay, and Oracle.

How to Train Best-in-Class SDRs with AG Salesworks

Listen now to Craig Ferrara and Chris Snell of AG Salesworks discuss how businesses should prepare their SDRs for success.

6 Ways Top Sales Orgs are Closing More Deals

In this webinar, Richard and Mohit share how leading technology companies are leveraging sales enablement to improve sales performance.

Customer-Centric Approach to Sales Enablement at Qualtrics

Charlie Besecker, Head of Global Sales Enablement at Qualtrics, shares his perspectives on how to create a customer-centric sales enablement strategy.

Sales Onboarding at ForeScout

Renee Capovilla, Director of Sales Enablement at ForeScout, shares her secret formula for ramping new hires faster.

How to Scale a Dream Sales Team

Knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.

Consistent Messaging at ForeScout

Renne Capovilla, Director of Sales Enablement at ForeScout, shares how she implemented a company-wide pitch certification program.

ForeScout’s Success with Sales Playbook

Renee Capovilla, Director of Sales Enablement at ForeScout, shares how she used a sales playbook to turn “A” Players into superstars.

MongoDB’s Formula for Sales Success

Jeremy Powers, Senior Director of Sales Enablement, talks about how MongoDB’s sales team is equipped to differentiate themselves in the market.

5 Best Practices for a Successful Sales Kickoff

Sales veterans talk about planning successful kickoffs and how your strategy should evolve as you scale your sales team during a hyper-growth phase.

5 Levels of Sales Certification at Avalara

Chuck Marcouiller, Director of Sales Learning at Avalara, shares how he manages the challenges of scaling and enabling sales teams.

Scaling Revenue from Channel Partners with Nutanix

Joan Morales from Nutanix talks about how he enabled their channel partners to rapidly grow in revenue.

Introducing the Sales Excellence Podcast

Mohit Garg, our co-founder and CRO, explains why we started the Sales Excellence podcast.

AppDynamics’ Hyper-Growth from 1 to 350 Reps

Learn how Tom Levey, Senior Director of Global Sales Enablement at AppDynamics, leveraged sales enablement as a strategic advantage to scale their sales team.

Measuring the Impact of Your Sales Training

In this research brief, find out how to address each component of the Kirkpatrick Model for your sales training.

How to Build Competencies that Last

Learn how to structure your enablement programs to transform your sales team’s talent and create long-lasting improvements in performance.

Choosing the Right Sales Methodology for Your Business

From the challenger sales methodology to transactional or consultative selling. Dan Smith explains how to choose the right one for your business.

Bridging the Gap between Sales Operations and Enablement

Sales operations and sales enablement must work hand in hand to succeed. In this podcast, Aarti Kumar explains how to forge that collaboration.

How Focus can Improve Your Sales Team Performance

In this episode, Steve Benson, CEO of Badger Maps, discusses Sales Enablement in field sales teams.

The Future of Sales Enablement with Steven Wright

In this Episode, Steven Wright discusses what we can expect from sales enablement technology in the future.

Prospect, Close and Delight Your Customers

In this eBook, you will find information on how to create stories that delight customers, as well as cheat sheets for cold calling, scripts, and pitches.

Establish a Winning Sales Culture with Online Sales Training

In this guide, you’ll learn how to build culture into your online sales training and the elements for creating a competent sales culture.

Mark Roberge on Hubspot’s Sales Enablement Strategy

In this eBook, Mark Roberge, CRO of HubSpot, shares the secrets behind their uber-successful sales enablement strategy that helped their revenue grow from $1M to IPO.

The 7 Habits of Effective Sales Enablement Leaders

In this eBook, you will learn about how successful sales enablement leaders apply these 7 habits to their daily work.

10-Minute Action Plan for Sales Enablement

Sales enablement is challenging to implement in a fast-growing company, but it’s not impossible. Learn how to enable your sales team in just 10 minutes.

Maximize the ROI of Your Sales Kickoff

In this eBook, learn how to plan a successful sales kickoff that will leave your sales team feeling prepared and empowered.

When to Hire a Sales Enablement Manager

Excited about your new sales enablement strategy? Perhaps it’s time to hire a sales enablement manager to help coach your team.

How to Coach Reps During Onboarding

Whether you’re creating a new sales coaching program or improving an existing one, this guide will help you make it effective, engaging and outcome-oriented.

Ultimate Sales Training Guide for Fast-Growing Companies

In this eBook, you will learn how hyper-growth companies like AppDynamics, Cloudera and Nutanix train their sales reps.

Accelerate Your Revenue with Effective Sales Onboarding

In this eBook, you will learn how to design a sales onboarding program that quickly empowers and prepares your new hires for success.

How to Coach Sales in the Digital Age

Learn how to increase the average close rate of your sales reps by up to 70% by implementing a coaching plan that meets the needs of your growing millennial workforce.

Managing Change in a Global Industry with Johanna Kuusisto

Johanna discusses how to tackle challenges when implementing change in a global sales force, and how to manage industry transformations from a sales perspective.

How Sales Enablement can Strategically Guide the Sales Organization

In this episode, Pat Lynch discusses how sales enablement can turn around some disturbing trends in sales performance and productivity.

Coaching the Coach

In this eBook, you will learn how to turn your sales managers into effective coaches.

Glen Lally on the Future of Sales Enablement for Large Organizations

In this episode, Glen Lally, Global VP of Enablement, discusses how sales enablement is perceived and solved at large organizations.

Nancy Nardin on how to Choose the Right Sales Enablement Platform

In this episode, Nancy Nardin, Founder of Smart Selling Tools, discusses choosing a sales enablement technology that works for you.

How Qubole Leverages Sales Readiness Technology to Deliver True Value

In this episode, Jordy Brazier, VP Sales Operations at Qubole, explains how Qubole uses technology to power sales readiness.

The Do’s and Dont’s of Sales Enablement Hiring

David Harrison from CAKE Corp. explains how their company built out a sales enablement team, and shares which common sales enablement hiring mistakes they encountered along the way.

Nancy Nardin on how Sales Technology is a Strategic Differentiator

In this episode, Nancy Nardin, Founder of Smart Selling Tools, explains how organizations can use sales technology as a strategic differentiator.

Why Sales Enablement is a Must-Have for Your Company

Listen to Steve Crepeau and Mike Wolber talk about why sales enablement is a must-have strategy for any company.

How G5 Created a Successful Sales Enablement Team

In this interview, Wolber and Crepeau outline how to establish a foundation for a new sales enablement team.

Handling Sales Enablement? Do it Like a Pro

In this podcast, Jill Guardia advises sales enablement leaders on the nitty-gritty of their role.