Call AI a Major Contributor to Sales Rep Success at Data Axle

HEADQUARTERS:

TEXAS

INDUSTRY:

TECHNOLOGY

COMPANY SIZE:

1000+

Have our sales executives and our BDR team, both leveraging the system. We found that the combination of the training that we were able to do with it, as well as to call AI to get some metrics on performance has been really very helpful. They're getting some great value out of looking at the statistics like understanding what calls are happening based on keywords, getting some industry standard information back, things like speech patterns and filler words, things like keywords that we've tagged for important terms and and phrases that we've been looking for. And it's really helping the managers get in there and understand what's happening to calls and which reps to to help and and focus on. Previously, there had to be a lot of translation. People were not really paying attention to the call. They were focused on taking furious notes. They were trying to translate the sentiment of the call. And now they're they can actually capture the information, focus on the call, have the transcript to go back, and even have the voice conversation, which is searchable. And so it helps them go back and focus on the important parts of of the sales process, and also lets the other teams get the information that they need as well. Call scoring is great because it floats those good calls and bad calls to the top of the queue. So we've got the metrics in place now, and when we see that calls are scored low, we're able to jump and look at those calls and understand what's happening, and then, you know, apply the effective measures to to correct those on future calls. We feel like we've done a pretty good job of defining the competencies that we want our reps to demonstrate. And now we're in the process of gathering the metrics. Excited to know that we'll be able to determine if people have, good understanding of things and perform well on tests and may not perform well in the real world ongoing in their actual sales performance. So I think the future is to have a tool like this that can both manage your training, but also call analyze what's actually happening in real sales real world sales call. It's something that we're really becoming dependent on. So it's a tool that we like. We're adopting more and more. Me personally, I I can't live without it. It's something that's a go to tool to understand what's happening and and to affect the the outcomes. From initially the onboarding process, we've seen our onboarding time shrink maybe thirty thirty five percent faster onboarding. Just from a having a structured methodology, we find that our training sessions are less haphazard. Adoption is a big KPI from the sales readiness percentage wise. I think we're probably in the high eighty percent right now with sales that we feel are qualified. I give the MyTickle team five stars. It's been a fantastic experience.