Cipla takes learning 100% virtual without skipping a beatCipla

About Cipla

  • Multinational pharmaceutical company operating in over 80 countries
  • Largest market in India 
  • Over 1,500 products that treat a wide range of illnesses
  • More than 25,000 employees company-wide 

Challenges – India Business Rx 

  • Continuous knowledge enhancement of a large distributed workforce selling highly technical and diverse products was challenging and complex.
  • 2000+ SKU’s and significant diversity across different teams in terms of numbers of products promoted, product value, and depth of therapeutic knowledge required
  • Having “Meaningful Interactions” with healthcare professionals (HCPs) as the core of the pharmaceutical sales strategy was of paramount importance
  • Thoughtfully engaging with highly qualified and informed HCPs with clinical expertise
  • Difficulty in measuring skill levels consistently to identify improvement opportunities 
  • Onboarding over 2,000 new hires yearly across therapy lines which has been a 100% face-to-face ILT mode at a centralized location till the Sars Cov-2 suddenly forced to stop all face-to-face interactions.

Solution

  • Creating easily consumable content that is engaging and accessible anywhere
  • 100% virtual onboarding and ongoing learning program 
  • Periodic skills measurement to identify gaps and steer learning programs

Benefits:

  • Significant cost savings by conducting learning virtually 
  • Time to onboard reduced significantly(more than 70% reduction)
  • Learning consumption more than 3x
  • More than 30% growth in learners achieving an A-grade

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