How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle


Industry: Data, technology, and marketing servicesCompany Size: 1000+Use Case: Sales readiness

Sal Pecoraro

SVP Client Technology Solutions and Sales Readiness

"With Mindtickle, we can develop our IRP [ideal rep profile] to define what success looks like. Then we can determine where reps need help, whether it’s presentations, a communication skill gap, or something else. Call AI will help us
identify those gaps and let us provide the coaching to close those gaps and close more deals".

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About Data Axle

  • Empowers companies to grow their business through data, technology and services
  • Serves companies from local mom and pop shops to global enterprises
  • 20% of all fortune 500 companies are Data Axle customers
  • Designated by Forrester as a leading B2B data provider

The challenge

  • At Data Axle, sales readiness is a key focus
  • However, the team needed a more modern solution to deliver onboarding and ongoing training
  • What’s more, they lacked visibility into how sellers were (or weren’t) applying what they learned while on sales calls — and how that compared to industry benchmarks

The solution

  • Today, the team at Data Axle leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped quickly and always ready to close any deal
  • In particular, the team relies on Mindtickle’s Call AI to better understand what’s happening in the field and coach sellers towards better outcomes

The impact

  • 95% adoption of Call AI
  • 5,900 call recordings to date
  • 30-40% reduction in new rep onboarding time with the program in Mindtickle
  • Consistent measurement of call performance and use of insights to inform coaching initiatives

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