Learning is Top Priority at PureCars, Thanks to Mindtickle


Industry: Automotive SoftwareCompany Size: 200+Use Case: Onboarding and training

Chelsey Moon

Director of Learning and Development

I’m a team of one, and Mindtickle allows me to create content quickly and easily without having a full learning team behind me. It’s a tool I can use to deploy learning efficiently across all departments.

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About PureCars

  • PureCars is an automotive marketing and financial technology company in the business of transforming the way dealer groups, Tier 2 and Tier 3 providers make decisions that impact their bottom lines –from advertising to operations.
  • PureCars helps dealers make better marketing decisions with data, delivering more clicks, calls, leads, visits, and ROs for dealers every day.

The Challenge

  • When Chelsey Moon, Director of Learning and Development at PureCars, joined the organization, she was tasked with supporting sales enablement and serving as an advisor across all other departments.
  • The organization was using a basic learning management system that offered a poor experience for the end-user.
  • For more impactful training, she was looking for a robust solution that would not only engage employees but would also drive her efforts to build an entire learning ecosystem.

The Solution

  • With Mindtickle, Moon increased learning engagement across employees on the sales team and within other departments.
  • With 68% of employees as active Mindtickle users, training completion rates are higher than ever.
  • The platform provided ease of use not just for PureCars employees, but Moon herself as an admin.
  • She easily creates Courses and Missions, makes quick updates, and tracks both completion and performance for individuals, teams, and departments.

The Impact

  • Customizable and trackable learning paths for different departments and teams
  • 60% active monthly learner engagement
  • Enhanced communication through surveys and other opportunities for feedback

 

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