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Key Findings

• AI is a focus, with the majority of vendors homing in on content creation, training, coaching, AI assistants and search. 
• AI agents are beginning to emerge to expedite work and are based on specific personas like marketer, seller and enablement resource to facilitate work. 
• AI pricing models vary by vendor, with some planning to move to consumption- based models while others include AI features at no additional cost. 
• Digital sales rooms (DSRs) are becoming more important to customers that have moved beyond exploration to pilot and deploy them with their platform vendor.