Sales Development Reps (SDRs) are truly the unsung heroes of the sales world. While the “closers” get the spotlight, SDRs toil away behind the scenes, doing the hard work that qualifies potential leads and setting appointments early in the sales cycle. They are integral to sales development and vital to the overall success of every sales organization. And, they’re one of the fastest-growing teams inside B2B sales organizations.
As such, their sales development resources and training shouldn’t be an afterthought; rather, it should follow the same approach as that of field reps.
Mindtickle’s Sales Readiness platform is an indispensable sales development tool that helps enhance SDRs’ productivity and efficiency in some key ways.
Information and data-driven intelligence at your fingertips
Information is only useful when it’s available at the right time and the right place. Mindtickle’s Sales Readiness platform not only provides easy access to key information, messaging and data when and where SDRs need it, it can also deliver it on any device. This is especially important now, when so many are working remotely.
Interactive and adaptive training
Like outside sales teams, sales development teams require experiential training and practice, and ongoing knowledge and reinforcement — all made engaging and able to fit seamlessly into their daily workflow. Mindtickle achieves this with an automated learning path that delivers microlearning and gamified content to keep SDRs continuously engaged while up-leveling their skills.
Coaching and career development
Coaching and career development aren’t just for outside sales teams. SDRs are equally invested in their careers, and benefit greatly from feedback. In fact, sales coaching is an important part of sales management, helping sales professionals become better salespeople overall and even improving topline revenue. Mindtickle makes it easy for managers to coach their teams by building a coaching framework, establishing clear coaching guidelines, and putting reporting and tools at their fingertips.
Sales development teams are essential to the success of every sales department. Mindtickle’s Sales Readiness platform can ensure their value isn’t overlooked by helping them develop skills and provide ongoing learning so they can continue to deliver high-quality leads that convert to long-standing customers.