The Future of Selling is Here: Mindtickle Elevate Summit Unveils AI That Transforms Strategy Into Action
The energy at our annual customer summit, Elevate in Chicago, was absolutely electric! We had so many amazing customers, partners, and team members together, and the excitement was palpable. Honestly, we might have even gone a little overboard (hello, surprise song performance!), but when you’re about to announce something as transformative as our latest AI innovations, it’s hard to keep the excitement contained.
First off, a huge THANK YOU to our global community of 1.6 million users. You are the reason we do what we do. We celebrated our customers in attendance and across the globe, marking 1.5 million role plays completed on the Mindtickle platform. Your success—earning us the Leader recognition in the Forrester Rev Enablement Wave, the AI Breakthrough award, and G2’s top badges—is the fuel that powers our innovation.
The Problem: When Strategy Hits the Front Lines
We know what you’re up against. The market is tougher, buying committees are bigger, and sellers have less time to connect. You, the enablement leaders, are under immense pressure to drive results, yet a great strategic initiative can often fall flat because it doesn’t get fully executed by the sellers on the front lines. The vision is there, but the execution gap is real.
This is the key problem Mindtickle is solving. We don’t just want to help you check a box; we want to help you transform your impact on your entire go-to-market organization. We’re doing this with a bold vision: building AI-powered teammates for every role, delivering enablement in the flow of work, and turning scattered data into precise behavioral insights.
We’ve spent the last decade-plus building the most comprehensive platform to bring together previously siloed tools—from realistic selling simulations and best-in-class content management to DSR and conversational intelligence. Now, we’re delivering it all on top of a next-generation, agentic AI platform with Copilot to assist every member of the GTM org.
But let’s get to the truly exciting part—what we announced at Elevate.
Product Deep Dive: Introducing Mindtickle’s New AI Teammates
1. Real Deal AI Role-Plays: Practice on Your Deals
Since 2018, we’ve believed that practice is the fastest path to perfection. We pioneered one-way role-plays, and last year, introduced two-way AI role-plays. The adoption data speaks for itself—with an NPS over 75, sellers love the ability to practice, get immediate feedback, and master their pitch.
Now, we’re moving beyond realism in the experience to realism in the context.
- How it Works: Using Agentic AI, the system automatically spins up a practice scenario based on a seller’s actual deal context. It can pull in the current stage, the specific personas involved in calls, notes from the CRM, and buyer engagement signals.
- The Seller Experience: Sellers see a “Practice Roleplay” option right within their deal guides (see below). They can even choose a difficulty level. During the practice, they get real-time guidance and, afterward, they receive precise feedback on how to improve.
Targeted Improvement: The system tracks patterns over time, ensuring the next recommended role-play is not random, but perfectly tailored to that seller’s specific strengths and weaknesses (e.g., focusing on Discovery or Objection Handling)
2. AI Deal Guides: Your Deal Strategy Sidekick
Imagine if your sellers didn’t have to chase down updates and instead were guided with the exact training, content, and strategy they needed for every single deal.
Introducing AI Deal Guides, the strategy teammate that brings disparate data into a single, actionable view.
- In-Flow Nudges: Sellers get nudges in Slack or Teams the moment something critical changes on their deals. Clicking in takes them straight to the Deal Guide.
- The Complete Deal View: It’s a single-pane-of-glass that aggregates everything: Stage, Deal Value, Latest Updates, Buying Committee, and Competitors.
- Driving Action: The heart of the Guide is the next best action. This isn’t just a recommendation; it’s a prescriptive step—from handling a specific objection to sending recommended content—all designed to move the deal forward.
- Deep Research: The underlying deal research agent works in the background to provide a complete deal summary, signals from the buying team (challenges raised, goals), sales methodology coverage (where the team is strong/weak), and personalized stakeholder insights to build rapport and align the value prop.
3. AI Video Content Creation: Your Digital Design Secret
We know that launching a new product or enabling an entire field team often gets bottlenecked by content creation. No more waiting on production schedules or blowing your budget on external vendors.
Seamless, AI-driven Video Content Creation directly within Mindtickle.
- The Simple Workflow: From your Mindtickle content creation tool, you can select the option to create a custom narrated AI video from a dense, wordy PDF.
- Instant Preview:T he system generates a fully articulated preview. Your text document is transformed into an engaging enablement video, split into chapters with associated visualizations and a fully narrated script.
- Full Customization: You have complete control:
- Easily review and change the script and narration.
- Swap out the AI avatar for any available option.
- Edit on-screen text, colors, and fonts.
Fast-Track Delivery: The final video, complete with an animated avatar, builds in the background, allowing the enablement team to continue their work. You’ve created an engaging, high-impact video without scheduling a single meeting.
4. AI Custom Docs: Personalized Content at the Speed of the Deal
We all know personalization wins deals, but manually creating custom content for every single buyer is a huge time sink for sellers. That’s why we’re putting AI to work to handle the heavy lifting of content customization—balancing speed with your vital need for governance and compliance.
- Smart Templates, Instant Customization: Content admins can now set up smart templates within approved assets by defining variables like company logo, deal name, or opportunity owner. These assets instantly become ready for customization at the point of sharing.
- Seamless Integration with Deal Guides: When our new AI Deal Guides recommend sharing content, sellers simply click to auto-customize the template. Mindtickle’s AI automatically identifies and populates the variables based on the live data from the deal, allowing the seller to generate a branded and compliant document in seconds.
- AI-Assisted Assembly: But the power doesn’t stop there. Sellers can use natural language prompts to ask the AI to find and add additional marketing-approved slides to their presentation. The rep simply clicks to insert the best result, creating a fully customized presentation tailored exactly to their deal—all built exclusively from governed, approved collateral.
This feature ensures every seller can deliver a highly personalized experience quickly, without ever going off-brand or out of compliance.
Also Announced: New Immersive Training Role Play Capabilities
Mindtickle also announced new role play capabilities, bringing the most immersive and realistic customer-facing experiences to life with the ability to replicate apps and conduct customer-facing conversations at the same time. These safe, simulated sandboxes are realistic training environments where sellers can safely practice and learn new tools, navigate customer conversations, and master high-stakes selling and renewal situations.
Hear From Nick, an Elevate Attendee
“I see Mindtickle’s new AI tools as being a huge game-changer for rep readiness. Implementing features like Deal Guides and AI Role Play—which leverage our CRM intel—allows us to simulate actual client environments and ensures our reps come to every call with the right perspective. That’s what I’m truly excited about” says
Nick Shuck, Senior Manager of Revenue Enablement at GoTo.
A Look Ahead
Our commitment is clear: to accelerate and grow your enablement teams with AI so you can move faster than your market. We want you to anticipate the needs of your teams and serve up what they need, exactly when they need it, in their flow of work. These new capabilities will be released to customers over the coming months.
Thank you to everyone who joined us at Elevate. We are ready to build the future of revenue enablement together.
Ready to see this AI in action? Request a demo to see how Mindtickle’s new AI offerings can transform your GTM execution today.
Win more deals with AI Role Play
Create hyper-realistic selling scenarios and get immediate feedback to master your pitch and close deals faster.
Try AI Role Play
By Poornima Mohandas
