Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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In the consumer packaged goods (CPG) industry, offering great products has always been important. That hasn’t changed, and it never will. But in today’s highly competitive marketplace, product innovation alone is no longer enough to guarantee success. To stay ahead, CPG brands must also focus on achieving commercial excellence. Commercial excellence is all about optimizing …
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In the world of B2B sales, missed quotas are more common than most would like to admit. In fact, recent research shows that only 19% of B2B sales managers say at least three-quarters of their reps are hitting quota. But sales leaders don’t have to settle for that reality. With the right strategies in place, …
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There’s no denying that consumers have embraced the ease and convenience of online shopping – a trend that shows no signs of slowing down. In fact, experts predict that by 2028, ecommerce will account for 20% of total U.S. retail sales. Still, physical retail offers advantages that digital can’t fully replicate, including tactile experiences, instant …
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All too often, organizations think they’re measuring the impact of sales enablement. But in reality, they’re focusing on the wrong things. Sure, content views and training attendance offer some insight. But they don’t tell you whether your sales enablement efforts are actually driving outcomes that matter, like higher win rates or real revenue growth. That’s …
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There’s no single ingredient that drives B2B sales success. Instead, every deal depends on a number of moving parts working in sync, including: A strong product at the right price point Marketing campaigns that reach the right audience at the right time A sales team capable of delivering a standout buyer experiences A customer success …
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Automotive sales can be a rewarding, lucrative career for those who do it well. But success requires more than a friendly personality and a firm handshake. Today’s car buyers are informed, selective, and have more options than ever before. They have endless information at their fingertips, and they expect high-quality, personalized experiences throughout the purchase …
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In today’s crowded B2B landscape, getting a buyer’s attention is tough. But making initial contact is only the first hurdle. The next challenge is keeping the buyer engaged. This is no easy feat, as sellers must contend with longer, more complex sales cycles, larger buying committees, and well-informed buyers who are increasingly resistant to outreach. …
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Let’s face it: being a B2B sales rep has never been easy. But in today’s environment – where buyers are more informed, more selective, and have higher expectations than ever – it’s never been harder. Sellers are expected to know their products inside and out, personalize every interaction, and navigate long, complex sales cycles with …
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Consumer packaged goods are a staple of daily life. From household essentials to everyday snacks, store shelves (both physical and digital) and filled with them. And consumers routinely reach for their go-to products when they’re at home, at work, or on the move. But while CPG items are ubiquitous, selling them is anything but simple. …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
