Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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Let’s face it: being a B2B sales rep has never been easy. But in today’s environment – where buyers are more informed, more selective, and have higher expectations than ever – it’s never been harder. Sellers are expected to know their products inside and out, personalize every interaction, and navigate long, complex sales cycles with …
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Consumer packaged goods are a staple of daily life. From household essentials to everyday snacks, store shelves (both physical and digital) and filled with them. And consumers routinely reach for their go-to products when they’re at home, at work, or on the move. But while CPG items are ubiquitous, selling them is anything but simple. …
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Every sales leader in the world strives to hit their growth goals each quarter. But reaching those targets isn’t as simple as handing out quotas and hoping reps rise to the occasion. In fact, recent research found that 84% of sales reps missed their quotas last year, a clear sign that hitting sales goals is …
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While it’s still in its infancy, artificial intelligence already powers so many of our daily experiences – from getting product recommendations on Amazon to depositing a check via your mobile device to asking Siri to compose and send a message to a friend. AI is also transforming the world of business – especially for revenue …
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There’s a lot that goes into closing a B2B deal, and every step matters. If a prospect encounters friction at any point in the purchase journey, there’s a good chance they’ll walk away. No pressure right? The problem is, most B2B sellers simply don’t have the time to deliver the personalized, seamless experiences today’s B2B …
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By now, most B2B organizations understand the importance of sales enablement. In fact, recent research found that sales enablement has become the most popular strategy for driving revenue growth. But simply equipping your teams with training, tools, and content isn’t enough. You must also consistently measure the impact of your efforts. Otherwise, there’s a good …
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The value of corporate training is undeniable. With a strong corporate training program, you can not only onboard sellers faster, but also ensure each rep is always equipped with the knowledge and skills needed to achieve their long-term goals. In fact, studies show that ongoing training can lead to a 50% boost in net sales …
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It seems like the world of B2B sales is growing more complex by the day. B2B sales cycles are getting longer – often lasting up to a year or more. Purchase decisions now involve buying committees of up to 11 stakeholders representing an average of five distinct business functions. And buyer expectations have never been …
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The B2B customer journey is rarely short and simple. Instead, the journey often stretches over months (or even years) and includes a maze of touchpoints – from phone calls to email threads to instant messages and virtual meetings. Today’s buyers expect instant answers, personalized content, and a smooth, consistent buyer experience across every touchpoint. But …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
