Joint Solution From Mindtickle and Baker Communications Transforms the Way CROs Measure and Improve Selling Skills, Increase Sales Productivity, and Decrease Turnover

SAN FRANCISCO — June 1, 2022 — Mindtickle, the leader in sales readiness technology, today announced a partnership with Baker Communications, Inc. (BCI), one of the country’s most established sales transformation companies. With this partnership, Mindtickle and BCI are making available a sales excellence joint solution to transform the way businesses assess, baseline, and build the selling skills of every customer-facing employee. The solution provides sales and enablement leaders with a single integrated approach to benchmarking and enabling over 20 core selling and sales management skills across teams at scale and in a cost-effective manner.

“I’ve had the pleasure of working with both BCI and Mindtickle for many years,” said Uttam Reddy, the VP of Global Sales Enablement & Commercial Operations at Rackspace Technology.  “Having them come together to give us the tools we need to deliver on the promise of continuous, personalized training and coaching will be a major step forward, not only for us but for the entire industry. We knew that the technology and the right content have been available for quite some time now, so seeing this elite partnership come together to deliver on that long-awaited promise is a major step towards helping all of us achieve our goal of continuous global sales readiness.”

Low quota attainment and high turnover are two core challenges facing sales leadership and enablement organizations today. Organizations typically lack the time and resources to identify, develop and integrate core selling competencies into siloed readiness and enablement tools. This results in poor seller uptake, confidence, and sales management insight. The companies’ joint solution addresses both by utilizing the Sales Excellence Series training program to develop and maintain seller and sales manager competencies and skills with tailored content and exercises on the Mindtickle Sales Readiness Platform, and leverages BCI’s sales diagnostic tools to assess seller competencies and knowledge gaps across new hires or current team members for personalized training.

“High seller turnover rates and low quota attainment happen because new hires are matched with the wrong roles, and then receive generic training and coaching,” said Joe DiDonato, Chief of Staff for BCI. “Our partnership with Mindtickle gives our customers the ability to deliver baseline competencies rapidly while offering individualized training and coaching for every member of the sales team, anyplace and anytime. We’re excited to align with Mindtickle, a leader in sales readiness, to build a robust joint offering for companies that want to create a culture of growth.”

“A one-size-fits-all approach to sales training fails to cater to the unique needs of individual sellers while putting huge pressure on enablement and readiness professionals to develop, deliver and monitor content focused on critical selling skills and capability. As a result, sellers become disengaged and individual skills gaps are neither identified, baselined nor addressed,” said Gopkiran Rao, Chief Strategy Officer for Mindtickle. “Our partnership with BCI changes this with a unique solution that connects every CRO, seller, and manager with a map to measurable sales capability and productivity. This fuels peak sales performance, increases job satisfaction, and reduces attrition.”

BCI and Mindtickle’s joint offering is available today. You can also learn more about Baker and Mindtickle’s partnership at our Road to Readiness Roadshow in June. For more information, please visit https://roadtoreadiness.www.mindtickle.com.

About Baker Communications, Inc.

Baker Communications uses data science to help their customers build world-class sales teams.  Just like a doctor uses diagnostic tools to identify illnesses, BCI uses sales-specific diagnostic tools to identify sales team members’ strengths and weaknesses.  Baker Communications then provides individualized training and coaching solutions for each member of your team.

As one of America’s most established sales transformation companies, Baker Communications has helped over 1.5 million professionals reach maximum performance since 1979. Globally recognized companies and government agencies, including Amazon, SAP and Ingersoll Rand depend on BCI to equip their employees with skills to increase market share and produce immediate results. BCI uses a data-driven sales enablement methodology to create and deliver individualized training and coaching solutions that produce measurable results, as well as significantly reduce the time to competency for sales teams. Baker Communications’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

BCI offers a full range of options for learners. These options include our proprietary and custom virtual workshops, as well as a full line of technology that provides advanced insights into each seller, a Sales Mastery online video library, voice and ambient computing learning technologies, and other new learning reinforcement applications under development. Visit http://www.BCICorp.com.

About Mindtickle

Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #2 enterprise software product and #5 sales product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

Media Contact:

Public Relations at Mindtickle

[email protected]

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Mindtickle and BoostUp’s combined solutions help create more data-driven revenue teams and enhance individual seller performance

SAN FRANCISCO — May 11, 2022 — Mindtickle, the leader in sales readiness technology, today announced a partnership with BoostUp.ai, the leading Revenue Operations and Intelligence Platform. The companies have partnered to build an integration between their two platforms that utilizes insights on deal and account health to suggest relevant content and enablement programs. This helps reps get better with every sale and win more.

The joint sales readiness and revenue intelligence solution goes beyond existing products in the market that stop at pipeline and activity analysis. Instead, it drives quantifiable behavior change by providing visibility into calls, emails and meetings.

Mindtickle provides solutions for sales enablement, sales content management and conversation intelligence — all in one place. BoostUp.ai brings all your revenue data together and turns it into revenue insights that provide complete visibility into the sales process, identifies pipeline risks, and improves operational efficiency, win rates, and predictable revenue growth. The unified solution provides revenue teams with complete visibility into seller readiness levels and deal performance. It also provides all of the workflows front-line managers and enablement teams require to effectively train and coach sellers.

Specific capabilities unlocked by the new integration include:

• CROs/CSOs get full visibility into the health of the entire business, from pipeline and forecasts to deal and account health, risk analytics, competitor mentions, and customer sentiment, improving go-to-market effectiveness
• RevOps leaders get all data and analytics in one place and a higher end-user adoption of insights via fewer platforms and interfaces
• Sales managers enable better deal execution and can immediately start coaching sessions based on deal and account health insights
• Enablement leaders can intelligently recommend relevant content and training programs
• Reps get buyer insights on all of their accounts and deals. They can update Salesforce right from Mindtickle, rather than juggling multiple platforms

“Mindtickle’s vision is to create a system of record for the seller, just like the CRM is the system of record for the buyer. Bringing revenue intelligence and forecasting into the realm of readiness, we will be able to capture many more data points on the seller,” said Krishna Depura, CEO, Mindtickle. “Not only do reps and managers benefit from the insights, training and content required for success, but RevOps teams now have a better way to predict how to hit revenue goals. We are very excited to partner with BoostUp.ai on this capability.”

“Revenue execution is getting revolutionized with data — both qualitative and quantitative. Accurate digital data insights allow for revenue optimization at every level, from forecast accuracy and pipeline visibility to improved seller and manager performance. Intelligent operationalized data allows revenue teams to accelerate performance at every level,” said Sharad Verma, co-founder and CEO, BoostUp.ai. “With this Mindtickle-BoostUp partnership, companies finally have a platform that delivers on both ends, enabling predictable forecasts and fostering productive teams.”

Mindtickle’s revenue intelligence solution is now available. For more information, please visit www.mindtickle.com.

About Mindtickle

Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue be to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #2 enterprise software product and #5 sales product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

About BoostUp.ai

BoostUp’s Revenue Operations & Intelligence platform is the “Front Office” for digital revenue teams to achieve forecasting accuracy, operational efficiency, increased win rates, and predictable revenue growth. BoostUp is recognized as an industry leader by G2, analysts, and leading companies including Teradata, Udemy, Iterable, and Degreed, trust BoostUp.ai to drive predictable revenue growth. For more information visit: www.boostup.ai and follow us on LinkedIn.

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Media Contact:

Public Relations at Mindtickle

[email protected]

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Latest Product Provides Front-Line Sales Managers With the Actionable Insights, Resources, and a Single Interface to Deliver More Impactful and Personalized Coaching That Drives Seller Transformation

SAN FRANCISCO — March 22, 2022 — Mindtickle, the leader in sales readiness technology, today announced the launch of Sales Coaching Rooms, a new product that empowers front-line managers to offer impactful feedback to their teams quickly and effectively within the flow of their day. The new capability is part of Mindtickle’s Spring 2022 release of its Sales Readiness Platform, a central place for revenue leadership to unify seller data, enhance team performance and adapt to changes in their rapidly changing business environments.

As part of their bi-annual product announcement, Mindtickle is unveiling:

• Sales Coaching Rooms for a single location to move deals forward and build the long-term skills reps need to succeed in the field
• Role and team-based Ideal Rep Profiles (IRPs) to define and track the ideal skills and behaviors of different sales roles
• Asset sharing, tracking and analytics to gather content-based engagement and deal intelligence
• Role-based winning behaviors in Call AI to set benchmarks for call metrics of your different go-to-market teams
• Embedded questions in videos to boost seller engagement and knowledge during longer-form video content

Sales Coaching Rooms add significant firepower to Mindtickle’s Sales Readiness Platform, as the industry’s first tool to focus on making front-line managers better mentors and coaches. The product offers a number of time-saving and productivity-boosting features, including:

• Coaching within conversation intelligence (Call AI) to support coaching in the context of real selling or customer support situations
• Coaching integrated with enablement content to drive long-term skill development through practice and reinforcement
• Self-coaching so reps can evaluate their own performance and compare gaps with manager feedback for better one-on-one coaching sessions
• Coaching outcomes factored into the Mindtickle Readiness Index, showing leadership a full-picture view of the readiness of their teams and individuals
• Actionable insights for front-line managers into the lagging skills of individuals to deliver personalized coaching

Rep turnover is a serious problem among revenue organizations, with voluntary sales departures reaching as high as 67% last August. And, with every seller’s departure costing sales leaders 7.5 months of productivity, the front-line manager’s ability to hold onto their reps and help them succeed has never been more important. Sales coaching has been proven to reverse this trend. Recent Mindtickle research found that 8 out of 10 teams with effective coaching practices hit greater than 75% of their sales quotas. Still, according to Mindtickle’s “State of Sales Readiness 2022 Benchmark Report,” significant hurdles stand in the way of front-line managers’ ability to coach effectively. Managers cite lack of time as the No. 1 barrier to coaching, along with technology, the number of reps they manage, and a lack of formal processes. In addition, traditional sales coaching tools focus purely on rating sellers based on static forms. The insights shared never get utilized effectively in enablement and training programs, making it difficult to reinforce coaching sessions. As a result, coaching is often limited to ad-hoc deal reviews, which isn’t enough to move the needle.

“With Mindtickle as Splunk Coach’s engine, Splunk can now begin to take action on its main enablement objectives, including increasing sales rep productivity and overall revenue impact, and creating more engaging and personalized learning journeys,” said Krishna Saw, Senior Systems Manager, Enablement and Content Platforms, Splunk.

“Our customers recognize that enablement and training can’t solely move the needle on in-field performance. Seller transformation can only happen when you have enablement and coaching working in parallel,” said Nishant Mungali, Chief Product Officer, Mindtickle. “Sales Coaching Rooms provide managers with coaching insights and deal collaboration tools in a single view to save them time while reinforcing coaching with enablement and training content for long-term skill development.”

Introducing Role-Based Ideal Rep Profiles and Winning Behaviors

In Mindtickle’s previous product announcement last September, Ideal Rep Profiles were launched, unifying seller data with a readiness score that mapped learning behaviors and training performance with business metrics directly from CRM data. Building on that vision, Mindtickle is enhancing Ideal Rep Profiles with role-based capabilities to define the unique set of skills and behaviors that lead to success for different go-to-market teams. With those skills and behaviors defined in the Mindtickle Sales Readiness Platform, sales leaders can then track individual sellers against stated benchmarks, and use that data to inform personalized training and coaching. For RevOps leaders, the IRP can be used as a model to predict individual reps’ sales readiness — ramp time, time to first deal, time to productivity, etc. When individual reps are measured against the IRP, RevOps leaders have a more predictable plan for revenue growth.

For more information about Sales Coaching Rooms, Role-Based IRPs or additional Mindtickle solutions, please visit www.mindtickle.com to speak with a sales readiness expert. Click here to download a copy of Mindtickle’s “State of Sales Readiness 2022 Benchmark Report.”

About Mindtickle

Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #1 enterprise software product and #5 sales software product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

Media Contact:

Public Relations at Mindtickle

[email protected]

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Report underwritten by Mindtickle shows among other key findings that 90% of sales leaders believe improving their sales enablement program will help achieve revenue goals

SAN FRANCISCO — October 12, 2021 — Mindtickle, the leader in sales readiness technology, today announced the availability of its most recent benchmark report, “The New Sales Enablement Standard: How Today’s Sales Leaders Grow Revenue With a Sales Readiness Approach.” A collaboration with Heinz Marketing, the report provides a snapshot of the key issues revenue and sales leaders face in their sales enablement and training programs to navigate today’s fast-changing business environment. The report highlights the critical importance of sales readiness strategies for revenue leaders, as well as the benefits of prioritizing seller productivity and efficiency, effective sales training and coaching, and well-defined training KPIs.

Revenue leaders that embrace sales readiness in their organizations see better results, the report found. According to the results, eight out of 10 companies that prioritize individual seller productivity and efficiency hit more than 75% of their sales quota. And 78% of sales teams with an effective sales training program hit 100% of their quota.

“The results from this report are a testament that revenue leaders that take ownership of sales readiness programs in their organization achieve transformative results,” says Chris Lynch, chief marketing officer at Mindtickle. “They realize that getting the majority of their organization to perform is not a pipedream, and it starts with identifying the right behaviors in real-world selling situations, and instilling them across the organization.”

“The New Sales Enablement Standard: How Today’s Sales Leaders Grow Revenue With a Sales Readiness Approach” uncovered five additional key insights to help sales and revenue leaders identify why their traditional approach to sales training is holding back their teams from achieving success.

Sales teams with highly defined key performance metrics have higher success reaching sales quotas. The so-called “Pareto principle of sales” — in that 80% of the revenue is generated by 20% of the sales team — is simply not sustainable. To overcome this constraint and drive revenue growth across the team, sales leaders must establish an ideal rep profile (IRP), quantify their training with KPIs and tie them to real-world selling to establish a baseline of performance and continuously develop their reps. With these, teams can customize their sales enablement tactics to each seller to help them reach their individual goals. The report found that nearly 9 out of 10 teams that define KPIs for their sales training programs hit at least 75% of their quota.

Companies with dedicated sales enablement programs are more likely to meet their sales quotas. It’s typical for sales or marketing to manage the sales enablement strategy. Unfortunately, our research shows that this isolated approach results in only 14.7% of sales teams hitting their sales goals, likely because the enablement program lacks additional engagement and guidance from partner functions. Our research found that, of the teams that hit 100% of their sales goals, 32% have a dedicated sales enablement program that usually includes cross-functional collaboration.

Prioritizing continuous improvement and customized training creates continuous sales excellence to achieving revenue goals. The majority of companies have an onboarding program to ramp up new hires and prepare them to perform in their first few months. However, much of the information provided in the onboarding program is forgotten mere weeks or even days after its completion. In fact, without spaced reinforcement, the majority of sales training knowledge and skills are forgotten within the first three months. Sales organizations that focus on continuous excellence — regularly training employees on a more consistent basis to ensure knowledge retainment — achieve greater success. In fact, of those respondents in the survey that hit 75% of their quota, 90% participate in monthly sales training.

Coaching is the missing puzzle piece to building sustainable seller optimization and revenue attaining teams. Sales coaching is a vital part of any enablement program. It includes sales management defining the knowledge, skills and capabilities sellers need to achieve success. Coaching also includes management’s ability to track and analyze seller performance over time. The majority of respondents that have effective coaching built into their program are realizing significant results. In fact, 80% of teams surveyed that practice effective coaching hit greater than 75% of their sales quotas.

Practice is important but teams struggle to optimize resources to improve their programs. Building seller knowledge requires consistent ways to practice, and that means organizations need the right tools and resources to support their programs. Those that invest in those resources see effective results. 57% of respondents in our report that have consistent and repeatable practice opportunities see their sellers achieving 75%+ of their sales goals.

Methodology
Mindtickle and Heinz Marketing surveyed more than 280 leaders in sales, business development and sales/revenue operations. Titles included executives/EVPs/VPs to senior directors to senior managers in manufacturing, financial services, technology, consumer goods and healthcare/pharma, among others. Companies ranged in size from 500 employees to more than 10,000.

To learn more about these findings and more, download “The New Sales Enablement Standard: How Today’s Sales Leaders Grow Revenue With a Sales Readiness Approach,” here. For more information about Mindtickle, please visit us here.

About Mindtickle
Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance, and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts, and is ranked by G2 as both the #1 enterprise software product and #5 sales software product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

Following the recent addition of its conversation intelligence capability, new products make Mindtickle the only truly complete sales readiness platform for revenue organizations

SAN FRANCISCO – Sep 14, 2021 – Mindtickle, the global leader in Sales Readiness technology, today announced two new products and additional capabilities that transform how revenue organizations prepare their teams and enhance individual seller performance. With the delivery of Mindtickle’s Fall 2021 release, revenue leaders, frontline managers, and sales enablement teams now have a centralized platform to identify winning behaviors, train and coach customer-facing reps based on those behaviors, and measure their real-world interactions with customers.

The news follows Mindtickle’s recent Series E round when the company received an additional $100M in funding at a $1.2B valuation. These product investments, developed organically through feedback from customers, reflect its commitment to have the most complete platform for sales readiness at a time when revenue leaders are realizing that the discipline is one of the most critical levers to pull for growth. CSO Insights reported that 90.7% of enablement teams find their sales force engaged with sales enablement programs. But despite strong engagement and high adoption, Miller Heiman Group reported that only 24.9% of stakeholders thought that enablement delivered core business value. Mindtickle’s Sales Readiness approach ensures that companies derive true business value from enablement and coaching by defining performance benchmarks for reps and delivering personalized solutions for each individual.

“With the Fall 2021 release we are delivering on our vision of Sales Readiness by giving revenue leaders, sales enablement and training teams the ability to create long-lasting behavioral change and a continuous state of excellence within the organizations,” said Krishna Depura, Mindtickle CEO and co-founder. “Selling has two key parties – the buyer and the seller. For years, sales leaders have made Ideal Customer Profiles (ICP) a core part of their strategy and go-to-market approach to help organize and focus efforts on the right buyers. Now we’ve given them the ability to set Ideal Rep Profiles (IRP) for their sellers and help trainers as well as frontline managers to replicate winning behaviors throughout the organization.”

Following the announcement of Mindtickle’s conversation intelligence solution, Call AI, the Fall 2021 release from Mindtickle includes the Readiness Index, a sales performance product, where sales leadership teams can collaborate and set Ideal Rep Profiles (IRP). Mindtickle uses the IRP to calculate reps’ readiness scores based on their learning behaviors, quiz scores, and roleplay performances. It then correlates these insights with business metrics directly from Salesforce CRM data. Also included in the release is the new Asset Hub product that gives reps a single view into all training content as well as marketing collateral that can be used with prospects.

“Our significant growth is driven in part due to our enablement program which is focused on nearly all aspects of making sellers more effective and efficient. And Mindtickle is a key partner in that effort,” said Ken Blank, Sr. Sales Enablement Programs Lead at Infoblox. “With Mindtickle we can consolidate and centralize content and assets in one place, have a view of the readiness of our reps that is tied to field performance and have established a coaching culture for ongoing success. We’re excited to be at the leading edge of driving rep readiness and look forward to driving continued growth with these programs.”

“We’re driving a culture of continuous excellence and coaching to make our sellers more effective in communicating with our customers and driving better business and customer outcomes,” said Bill Mills, Manager, Sales Enablement at Thomson Reuters. “With Mindtickle we’ve adopted an integrated and engaging approach that takes into account the specific needs of each seller to help them build the knowledge, skills and behaviors on an ongoing basis for success in the field.”

With the Fall 2021 release from Mindtickle, Revenue leaders and enablement teams can deliver end-to-end field readiness by:

• Setting the Ideal Rep Profile (IRP) and winning behaviors that all reps should have in order to be successful. The new product Readiness Index helps sales leaders record their IRP in the Mindtickle platform and track gaps in reps and teams on an ongoing basis. It also correlates skill development with business outcomes from Salesforce CRM like quota achievement, win rates, sales cycle, and more.
• Launching programs based on best-practice templates and engaging sales reps with new gamification features like Live Challenges during instructor-led sessions and Team Challenges during sales meetings and kickoffs.
• Ensuring that their salespeople can access, learn, and share content that’s aligned with the readiness approach and proven to help them win deals. With Mindtickle’s new Asset Hub, reps always have the right content to share with prospects, get updates from SMEs in easy-to-consume microlearning formats, and respond to objections quickly and confidently.
• Using role-based dashboards in Mindtickle for CROs, enablement, and frontline managers to make quick decisions and act on readiness gaps.

For more information on Sales Readiness, visit Mindtickle.com or register for the next live demo of Mindtickle on Sept. 28 at 8:30am PT here.

About Mindtickle
Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance, and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts, and is ranked by G2 as both the #1 enterprise software product and #5 sales software product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

Following its recent raise of $100 million, sales readiness technology leader accelerates its growth and mission to transform and modernize revenue organizations

SAN FRANCISCO— August 5, 2021 — Mindtickle, the leader in sales readiness technology, announced today that it has raised an additional $100 million in Series E funding. SoftBank Vision Fund 2* is leading the round with participation from existing investors Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures. The latest fundraise comes on the heels of a $100 million investment led by Softbank last November. With a total of $281M in total funding, the company is now valued at $1.2 billion.

Revenue leaders are investing in the emerging category of sales readiness platforms as they face unprecedented challenges in creating high-performing sales organizations. During the past decade, average sales quota attainment has dropped from 63% to 43% in the S&P 500. Consequently, CROs and other sales leaders have been looking more carefully at the issue of sales readiness within their organization. Traditional sales training and enablement programs, aimed at onboarding and providing ongoing support to sellers, are falling short: Less than one-fourth of these programs meet stakeholder expectations.

Mindtickle helps world-class companies be ready to grow revenue by understanding ideal sales behaviors, increasing seller knowledge and skill sets, and incorporating real-world feedback from their meetings with customers. The Mindtickle sales readiness platform empowers revenue teams to enhance organizational performance with industry-leading sales enablement, content management, conversation intelligence, performance analytics, and coaching solutions – all in one place.

“Revenue leaders understand that sales readiness is a mission-critical component of their strategy to consistently meet or exceed their goals,” says Krishna Depura, Mindtickle CEO and co-founder. “They are taking more square ownership of these programs, and partnering with their sales enablement, revenue operations, and training teams to create a continuous state of excellence across their organizations.”

The investment in Mindtickle comes with the continued growth in market demand for sales readiness technologies. Sales enablement technologies are projected to grow to $4.23B by 2027, and the conversation intelligence market will reach $13B by 2025. The collision of these two investment areas is creating the sales readiness category as revenue leaders and sales enablement professionals seek to house these capabilities under one umbrella.

“We continue to be impressed by Mindtickle’s performance in creating and becoming a category leader in the sales readiness space,” said Munish Varma, Managing Partner, SoftBank Investment Advisers “The product has become an essential part of any sales organization and we are excited to support the company in its growth.”

Sumer Juneja, Partner, SoftBank Investment Advisers, added “Since our last round, Mindtickle has consistently delivered ahead of plan across all metrics. We are encouraged by their increasing customer additions, contract expansions and new product launches and acceptance. We are delighted to be increasing our exposure to Mindtickle as they enter their next phase of growth.”

Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to create a continuous state of excellence to grow revenue and adapt to change with end-to-end tools to help business and revenue leaders define excellence, build knowledge, align content, analyze performance, and optimize behavior throughout their organization.

Additional Resources:

• Learn about Mindtickle’s sales readiness framework, and how it can help drive transformation within your revenue organization.
• See how Mindtickle customers are leveraging its sales readiness platform to grow revenue and elevate the strength of their revenue organizations.
• Sign up for the next live demo of the Mindtickle Sales Readiness platform on Aug. 24 at 11am PT / 2pm ET.

 

About Mindtickle
Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance, and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts, and is ranked by G2 as both the #1 enterprise software product and #5 sales software product. Visit www.mindtickle.com or find us on LinkedIn to learn more.

 

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

*As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 (“SVF 2”) in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing.

1: https://go.forrester.com/blogs/sales-success-not-about-hitting-quota/

2: https://salesenablement.pro/assets/2019/10/CSO-Insights-5th-Annual-Sales-Enablement-Study.pdf

3: https://www.businesswire.com/news/home/20210324005389/en/1.3-Billion-Worldwide-Sales-Enablement-Platform-Industry-to-2027—Impact-of-COVID-19-on-the-Market—ResearchAndMarkets.com

4: https://www.marketsandmarkets.com/Market-Reports/conversational-ai-market-49043506.html

 

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Call AI expands vision for Sales Readiness and empowers revenue leaders to coach their reps and help them increase win rates and improve quota attainment

SAN FRANCISCO—May 20, 2021—Mindtickle, the leader in Sales Readiness technology, today announced the availability of Call AI™, the first AI and machine learning-enhanced conversation intelligence solution for sales leaders to pinpoint gaps and identify winning behaviors to grow revenue. Integrated with Mindtickle’s robust coaching capabilities, this advancement enables revenue leaders to make targeted improvements to help their salespeople close more deals.

Mindtickle brings together all of the elements required to drive effective sales readiness — execution, coaching, skills development, knowledge reinforcement — in one place. The addition of Call AI expands sales leaders’ ability to know how to coach their reps more effectively at scale so that their teams can perform their best at critical moments in the sales process.

“The ability for our customer-facing teams to be ready and empowered to help customers understand how to address the security challenges of their hybrid cloud and hybrid work infrastructures is of critical importance,” said Ken Blank, Senior Sales Enablement Programs Lead at Infoblox. “By leveraging Mindtickle and Call AI’s conversation intelligence, we’re able to see what’s happening in individual sales interactions, identify trends, and use those insights to build strategic coaching programs that help our sales force be more effective at building customer relationships and drive better business outcomes.”

Call AI: Know the real-world sales behaviors that affect deal outcomes, and empower revenue leaders, enablement teams and front-line managers to fix them.

Most enablement programs incorporate training, reinforcement, coaching and practice in an effort to help salespeople ramp up and be productive quickly. Still, insight into how those enablement efforts impact on-the-job performance remains elusive because revenue leaders and front-line managers don’t have visibility into individual reps’ strengths or weaknesses or how they correlate to business outcomes or revenue. As a result, not only are individual deals affected, revenue leaders are unable to make systematic changes to their coaching programs or entire enablement programs.

“I can’t spend my entire workday listening to every single recorded meeting conducted by our sales reps, but it’s still important that I make sure their conversations are productive and on message,” said Rick Gouveia, chief revenue officer at Turing Video, Inc. “With the recordings and transcripts provided by Call AI, I can get a feel right away as to why a rep can’t close a piece of business, and I can coach them into better results.”

“Ultimately, we want to use Call AI as a learning tool,” said Aradhana (Dolly) Ravindra, Director, Sales Enablement and Training at Turing Video. “Insight gained from Call AI provides direction for us to recalibrate certain aspects of our sales enablement program. It’s been key to refining our own training.”

Call AI incorporates a number of key foundational capabilities to maximize a sales team’s potential to win deals, including call recording, call sharing and collaboration, and CRM integration. Mindtickle uniquely adds functionality that addresses some of the most critical blind spots in deal and skills coaching, helping sales better understand the voice of the customer. Call AI’s unique value includes:

• Individualized, capability-based coaching. Identify sales rep mistakes, improve productivity, reduce churn and ensure reps make quota by building a coaching culture. Provide front-line managers with the tools they need to coach salespeople toward a consistent organizational standard based on individual strengths and weaknesses.
• Closed-loop feedback. Enhance the impact of enablement programs designed to get reps ready by incorporating teachable moments from live conversations. Analyze sales conversations to determine the effect of readiness programs on sales execution, helping to improve future programs based on real-world evidence.
• Actionable insights. Measure and compare individual interactions and benchmark best practices with AI-generated call scores. Integrating call scores into Mindtickle allows for a comprehensive analysis of the impact of capability on business outcomes. With this information, managers gain insight into individual and team readiness, and reps are automatically prescribed individualized follow-up training, coaching and practice accordingly in an effort to maximize the impact of every future sales interaction.

“Call AI introduces an industry-first conversation intelligence solution that helps companies not only pinpoint what works well in customer interactions, but also identify areas of improvement so reps and teams can achieve their full potential,” said Nishant Mungali, co-founder and chief product officer at Mindtickle. “With Call AI, rather than simply looking at the health of a deal, revenue leaders can actually take corrective action to improve the ability of their sales people to deliver a better customer experience and business outcomes. We will continue to introduce new capabilities and functionality to build on our sales readiness foundational concepts — conversation intelligence, training, coaching and practice — so we can help organizations engage and develop their teams at scale to achieve their revenue objectives.”

To learn more and hear from customers about how they’re using Call AI to help managers provide individualized coaching and improve business outcomes, register for the webinar Conversation Intelligence: Identify and Improve the Behaviors that Win on June 9th at 8:30 am PT.

About Mindtickle
Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand value for dozens of Fortune 500 and Global 2000 companies, and hundreds of the world’s most recognized companies across technology, life sciences, financial services, manufacturing and service sectors. With purpose-built applications, proven methodologies, and best practices designed to drive effective sales onboarding and ongoing readiness, Mindtickle enables company leaders and sellers to continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Mindtickle has been recognized by leading industry analyst and research firms and has been ranked on G2’s Best Software 2021 lists as the #1 Enterprise Software Product and the 5th ranked software product for sales. For more information visit www.Mindtickle.com or find us on LinkedIn, Facebook and Twitter.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

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Lynch Adds Visionary Marketing Leadership and Experience from Oracle and Cision

SAN FRANCISCO—April 27, 2021—Mindtickle, the leader in Sales Readiness technology, today announced the appointment of Chris Lynch as the company’s new CMO. Lynch brings a deep background in leadership roles at companies whose products serve and support sales and marketing teams, including Oracle and Cision. A marketing leader in high-growth environments, he’s been responsible for go-to-market strategies, category development, product marketing, demand generation, communications, and growth marketing. With the addition of Lynch, Gopkiran Rao will shift his focus full-time to new markets, building partnerships and alliances as Chief Strategy Officer. With this new leadership in place, Mindtickle can scale its next phase of growth following the recent raise of $100M in funding from Softbank Investment Advisors.

Lynch brings a wealth of experience from both B2B and B2C companies, where he led teams driving business and revenue growth through product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales. Before joining Mindtickle, Lynch was the CMO at the direct-to-consumer apparel brand KUIU, building a team and organization focused on data-driven marketing strategies and customer engagement. Previously, Lynch was the CMO at public relations and social media software provider, Cision, where he led a global marketing team and pioneered a new approach to messaging and campaign development to help grow the business, culminating in Cision’s IPO in 2017. Prior to Cision, Lynch was head of the global product marketing function for the Oracle Marketing Cloud business unit. There, he authored and developed the company’s vision messaging for chief marketing officers, while leading a team of product marketers that focused on the core components of the Marketing Cloud portfolio. Before Cision, Lynch was a product marketing director at Badgeville, a leading provider of software to measure and influence user behavior.

“Chris’s marketing experience and deep understanding of the relationship between sales readiness, enablement and sales performance, and his expertise in corporate and product messaging and positioning make him an invaluable asset to Mindtickle,” said Krishna Depura, co-founder and CEO of Mindtickle. “Throughout his career, Chris has demonstrated an ability to successfully execute innovative marketing campaigns and drive results. In his role at Mindtickle, he’ll use this experience to capitalize on our momentum and help bring the Mindtickle Sales Readiness value proposition to life for revenue and enablement leaders around the world.”

“I could not be more excited to join Mindtickle at this time of significant growth and market opportunity,” said Lynch. “Over the course of my career, I’ve personally experienced and lived the challenge of preparing sales teams to perform and carry relevant messages to market across a globally dispersed workforce. In that time, I saw that content-only approaches didn’t drive true knowledge transfer or the skills necessary for winning behaviors. Mindtickle is taking an innovative approach that helps drive true sales readiness. I’m looking forward to partnering with revenue leaders around the world to help them make their customer-facing employees ready to win in the 21st-century economy.”

Gopkiran Rao shifts to chief strategy officer role after year of significant growth
Lynch’s addition comes during a time of significant growth at Mindtickle, as an increasing number of enterprise organizations make readiness a strategic priority. In fact, in the last year, Mindtickle doubled the number of Fortune 500 and Forbes Global 2000 companies it can count as customers. The investor community took note, prompting $100 million in funding from Softbank Investment Advisers late last year that propelled the company’s forward momentum.

To capitalize on Mindtickle’s exceptional growth this year and beyond, Gopkiran Rao, who has served as chief strategy and marketing officer since 2018, will now take on the chief strategy role exclusively. In this role, he will focus his efforts full-time on new markets, and building an ecosystem of partnerships and alliances enabling customers to align and maximize readiness programs with revenue strategy and technology investments.

“This is a natural move for Gopkiran, who has been instrumental the last few years in developing strategic partnerships and cultivating strong executive relationships in core and emerging growth areas for Mindtickle,” said Depura. “We look forward to his continued leadership and guidance as we embark on our next phase of growth.”

About Mindtickle
Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand value for dozens of Fortune 500 and Global 2000 companies, and hundreds of the world’s most recognized companies across technology, life sciences, financial services, manufacturing and service sectors. With purpose-built applications, proven methodologies, and best practices designed to drive effective sales onboarding and ongoing readiness, Mindtickle enables company leaders and sellers to continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Mindtickle has been recognized by leading industry analyst and research firms and has been ranked on G2’s Best Software 2021 lists as the #1 Enterprise Software Product and the 5th ranked software product for sales. For more information visit www.Mindtickle.com or find us on LinkedIn, Facebook and Twitter.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

Doubles number of Fortune 500 and Global 2000 customers and achieves more than 150% enterprise net retention

SAN FRANCISCO—March 10, 2021—Mindtickle, the leader in Sales Readiness technology, today announced it achieved tremendous growth, customer acquisition and engagement, and technological milestones in 2020. These achievements prove that readiness has become a strategic priority for enterprise organizations focused on driving revenue growth in 2021 and beyond. Mindtickle doubled the number of Fortune 500 and Forbes Global 2000 organizations it counts as customers while also expanding its global workforce throughout the year. In addition, customers dramatically increased their usage of the platform. Most notably, Mindtickle’s raise of $100 million in funding led by Softbank Vision Fund 2 along with being ranked the #1 for Enterprise Software Product by G2 for the second year in a row underlined the strategic importance of sales readiness and our category leadership.

“Enterprises across sectors are trying to adapt to a buyer’s world where it’s more complicated than ever to make a sale,” said Krishna Depura, co-founder and CEO of Mindtickle. “As the global leader in Sales Readiness, we help customers succeed in this new world by building the winning capabilities and behaviors across their customer-facing teams. Over the last 12 months, we have been encouraged to see more and more enterprises achieve measurable revenue impact by leveraging our platform. While we continue to grow fast, we remain steadfastly focused on helping our current and future customers achieve more with Readiness.”

Business Momentum

In 2020, Mindtickle doubled the number of Fortune 500 and Forbes Global 2000 it counts as customers. Mindtickle now counts six of the top 20 health and life sciences companies, six of the top 20 technology companies globally and three of the top 20 US insurance companies as customers. In addition, 9 out of every 10 enterprise customers across industries expanded the scope and scale of their workforce readiness programs in Mindtickle including onboarding, remote upskilling, ongoing learning, coaching and reinforcement. This resulted in an industry-leading net retention rate of 155%.

“A platform with robust analytics and the features to support sales readiness in the field has been at the heart of our entire sales learning and development transformation,” said Dr. Somnath Datta, MD, MBA, Commercial Excellence Head at Janssen Pharmaceuticals. “We’ve been able to ensure that sales reps acquire crucial knowledge and have practiced key concepts before going out in the field. With Mindtickle, we’ve seen significant improvements in learning performance and tangible business results because we have a better understanding of our sales team, have the ability to fine-tune our content and programs, and can make corrective changes over time to achieve our learning and sales objectives.”

To further support our customers’ success, Mindtickle raised $100 million in funding in November of 2020 with new investor Softbank Vision Fund 2 leading the round with Norwest Venture Partners, Canaan, NewView Capital and Qualcomm Ventures also participating. The funding coupled with Mindtickle’s continued focus on acquiring top talent to support product innovation and customer readiness initiatives has propelled the business forward. Over the last two years, the new hires contributed to a 63% growth rate in the employee base.

Continued Innovation In Supporting Remote Readiness Drove Adoption and Engagement

In 2020, organizations used Mindtickle to ensure that all customer-facing employees had the right capabilities and behaviors needed to drive revenue growth. Mindtickle released numerous innovations to maximize seller and customer-facing performance in virtual environments. This led to unprecedented adoption and engagement on the platform with Mindtickle’s remote and ready programs engaging more than 360,000 users. The platform delivered a 150% increase in micro-learning assignments, 20 million knowledge check questions, 560,000 hours of video consumed, 641,000 certifications granted, and 353,000 role-play exercises.

Mindtickle announced a number of product capabilities, services offerings and ecosystem partnerships:

• New Readiness Dashboard that boosts sales rep adoption, engagement and improvement with role and industry-specific content seamlessly integrated with skill developing exercises and coaching opportunities.
• Model Pitch and other AI-enhancements to Missions virtual role-play for remote skills development.
• Content Authoring Collaboration that allows Mindtickle admins to facilitate and streamline collaboration with subject-matter experts (SMEs) to create engaging content for sales enablement and readiness programs.
• Comprehensive global services offering and content partnerships that help customers succeed in the remote environment.
• Strategic partnerships with leading providers of sales training and methodology including SalesSparx, the Menemsha Group, Sandler Training, the Ken Blanchard Companies, Performance Solutions International (PSI), and Halifax Consulting.

“Revenue leaders are focused on low ramp-time and high productivity. The readiness of every quota carrying rep is mission-critical,” said Nishant Mungali, chief product officer and co-founder of Mindtickle. “Our focus in 2020 was to deliver personalized experiences for every new or tenured rep that boosts adoption, engagement and measurable improvement. For enablement professionals, we’ve worked to create workflows, templates and best practices to power successful programs. New AI-enhancements help sellers become more effective by identifying knowledge and skill gaps critical to effective customer interaction while reducing manager workload to identify opportunities for coaching and skills development.”

Industry Recognition

2020 was a stand-out year for recognition of Mindtickle’s business and solutions from customers, industry associations and experts. For the second consecutive year, Mindtickle was ranked as the #1 Enterprise Software Product and the 5th ranked software product for sales on G2’s Best Software lists. Mindtickle was also ranked #5 of the Highest Satisfaction Products (up from #32 in 2020) and #9 of the Top 100 Software Products (up from #17 last year). Gartner’s 2020 Market Guide for Sales Enablement Platforms included Mindtickle as a representative vendor in meeting all eight top use cases¹. Also for the second consecutive year, Mindtickle was included on the Deloitte Technology Fast 500 list by demonstrating continued rapid growth with enterprises across industries. In addition, Battery Ventures listed Mindtickle as #2 on their Highest-Rated Cloud Companies to Work for During the COVID Crisis list using Glassdoor data. Also, Forrester Research included Mindtickle in their annual Now Tech Sales Enablement Automation Q2, 2020 report and Aragon Research positioned Mindtickle as a Leader in their Globe™ for Sales Coaching and Learning.

“On a daily basis, our incredible roster of customers are highlighting the importance of making every customer interaction a revenue moment. With Mindtickle they enable and ready their reps with the right knowledge, right skills and right behavior for every occasion,” said Gopkiran Rao, chief strategy and marketing officer at Mindtickle. “Glowing customer reviews, expanding coverage across partners and research from the analyst community are all evidence of the adoption Mindtickle is driving in this fast-growing market. Our momentum in 2021 will be driven by our technology focus on personalizing readiness for customers across geographies and verticals while working with top-tier solutions providers and experts to serve the revenue and enablement community.”

¹ Gartner “Market Guide for Sales Enablement Platforms” by Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore (Tad) Travis, August 5, 2020.

About Mindtickle
Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand value for dozens of Fortune 500 and Global 2000 companies, and hundreds of the world’s most recognized companies across technology, life sciences, financial services, manufacturing and service sectors. With purpose-built applications, proven methodologies, and best practices designed to drive effective sales onboarding and ongoing readiness, Mindtickle enables company leaders and sellers to continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Mindtickle has been recognized by leading industry analyst and research firms and has been ranked on G2’s Best Software 2021 lists as the #1 Enterprise Software Product and the 5th ranked software product for sales. For more information visit www.Mindtickle.com or find us on LinkedIn, Facebook and Twitter.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

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