Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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“Practice makes perfect.” That old adage certainly rings true for go-to-market-teams. Sure, sales training lays the foundation. But without consistent opportunities to practice, even the best training won’t stick. Teams need a way to apply what they’ve learned in realistic scenarios that build confidence and skills. Traditional role plays can be effective, but they’re hard …
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The medical device industry is known for its rapid innovation, consistently introducing technologies that transform healthcare and improve millions of lives each year. It’s also a massive (and growing) market. The global med device market, which was valued at $481.67 billion in 2023, is projected to reach $710.03 billion by the end of 2030, driven …
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Sales enablement teams invest time and resources into creating sales training programs. But here’s the problem: B2B sales reps forget 70% of the information they learn within a week of training. 87% is lost within a month. Why? Because traditional sales training is mostly passive – think presentations, videos, or PDFs. It’s not designed for …
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Let’s face it: B2B sales teams often operate in a state of organized chaos. Sure, reps find their way and deals get closed. But it’s rarely consistent and almost never scaleable. Sales process mapping changes that. Sales process mapping takes all the moving parts of your sales process and turns them into a clear, visual …
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A great product might be enough to score you a meeting. But if your team can’t connect with buyers, earn their trust, and show they truly understand their needs, the deal is doomed. A thoughtful client engagement strategy – paired with strong buyer enablement – makes all the difference. It helps your sellers stand out, …
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In the consumer packaged goods (CPG) industry, offering great products has always been important. That hasn’t changed, and it never will. But in today’s highly competitive marketplace, product innovation alone is no longer enough to guarantee success. To stay ahead, CPG brands must also focus on achieving commercial excellence. Commercial excellence is all about optimizing …
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In the world of B2B sales, missed quotas are more common than most would like to admit. In fact, recent research shows that only 19% of B2B sales managers say at least three-quarters of their reps are hitting quota. But sales leaders don’t have to settle for that reality. With the right strategies in place, …
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There’s no denying that consumers have embraced the ease and convenience of online shopping – a trend that shows no signs of slowing down. In fact, experts predict that by 2028, ecommerce will account for 20% of total U.S. retail sales. Still, physical retail offers advantages that digital can’t fully replicate, including tactile experiences, instant …
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All too often, organizations think they’re measuring the impact of sales enablement. But in reality, they’re focusing on the wrong things. Sure, content views and training attendance offer some insight. But they don’t tell you whether your sales enablement efforts are actually driving outcomes that matter, like higher win rates or real revenue growth. That’s …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
