Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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The consumer packaged goods (CPG) industry has a long tradition of sales innovation. Recent market pivots and technological investments are again testing CPG companies. As a result, smart CPG sales organizations are modernizing their approach to ensure their sellers are prepared for every interaction and gain an edge on less adaptive competition. Evolution of CPG …
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In a perfect world, every prospect that reached out to your business would be ready to sign a contract on the spot. But we all know that’s not reality. Instead, sellers must navigate the sales cycle – and work to keep buyers engaged every step of the way. This can be challenging, as research tells …
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“Knowledge is power.” It may be cliche, but it’s true – especially for go-to-market teams. Customer-facing teams must be equipped with the right knowledge and information to be successful in their roles. But accessing the right information is easier said than done. Modern businesses have an abundance of information. It’s often siloed, and sellers struggle …
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Content undoubtedly plays an important role in the B2B purchase journey. According to recent research, over half of B2B buyers rely on content to guide their purchase decisions more now than in the past. But revenue organizations experience content chaos all too often. Sales content is poorly organized in disparate systems, and sellers spend much …
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Nowadays, organizations invest in many strategies and tactics, hoping to boost the bottom line. But increasing the effectiveness and efficiency of your go-to-market team is the most surefire way of growing revenue. Sales execution is key to ensuring your teams can close more deals faster. But what is sales execution? And how can you leverage …
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You’ve spent weeks (or even months) getting to know a prospect, understanding their pain points, and presenting a solution to help them overcome their challenges. Along the way, you’ve answered all of their most pressing questions. Now, all that’s left to do is close the deal. Sales closing is a critical part of the sales …
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Every sales leader wants to improve sales performance and grow revenue. But sending your sellers out to fend for themselves isn’t the right way to achieve these goals. Instead, you must set the foundation for sales success. A critical part of this is identifying and institutionalizing a sales methodology. A sales methodology acts as a …
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Like any sales leader, you work hard to hire and develop a team of reps that will close deals and contribute to revenue growth. But the harsh reality is that your reps aren’t spending much time selling. According to recent research, sales reps spend a mere 28% of their time each week on selling activities. …
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In a perfect world, every one of your sales interactions would go without a hitch. Your prospects would always be eager to move to the next stage of the sales process, and you’d never run into any sales objections. But that’s not reality. B2B buyers are more informed than ever. And often, they come into …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
