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How Fastmarkets Uses Mindtickle to Digitize Their Competency Framework

🏆 KEY RESULTS

Internal sales eNPS jumped from -16 to +22

Ramp-up time for new hires significantly reduced

Consistent sales methodology adopted across the team

Better alignment between sales and marketing during product launches

The Challenge

Fastmarkets was looking to standardize onboarding, improve coaching effectiveness, and ensure consistent go-to-market execution, all while supporting remote sales teams and reducing ramp-up time for new hires.

The Solution

With Mindtickle, they built a digital competency framework, implemented a prescriptive coaching approach, and launched their first certified enablement program. They also started leveraging Call AI for real-time feedback and faster learning cycles.

Overview

Fastmarkets is a price reporting agency (PRA) and provider of information and analysis for commodity markets. They offer price data, news, and market insights across agriculture, forest products, metals and mining, and new generation energy sectors. Fastmarkets helps businesses make informed decisions by providing price assessments, forecasts, and analysis for these commodities

HEADQUARTERS:

United Kingdom

INDUSTRY:
Information Service

COMPANY SIZE:

500+

HEADQUARTERS: United Kingdom

INDUSTRY: Information Service

COMPANY SIZE: 501-1,000

Delivering a Consistent, Scalable Training Experience

RadNet set out to modernize its sales enablement approach with clear goals:

Deliver role-specific onboarding that aligns to individual learning needs and experience levels.
Transition from a traditional in-person model to a scalable, digital model.
Provide on-the-go access with mobile-friendly training for a remote, field-based team.
Reinforce learning through structured, ongoing training and everboarding.
Introduce consistent role-play practice to build confidence and improve sales conversations.
Enable fast updates on new offerings, pricing, and protocols to maintain accuracy and compliance.

“We knew our existing model was outdated and we needed a flexible, digital-first approach that met our team where they were. Mindtickle gave us the tools to build a scalable, highly impactful training experience.”

Lindsey Sanford
AVP of Sales & Marketing, RadNet

Solution: Implementing Mindtickle for an Adaptive Learning Approach

To meet these objectives, RadNet adopted Mindtickle as its revenue enablement platform.

RadNet partnered with Mindtickle because it centralized all of its sales enablement and training efforts into one platform. Now, they have a single place for onboarding, continuous training, role-plays, certifications, content, reporting, and more. With a large, remote-based team in the constantly changing medical device industry, RadNet needed a platform that could deliver consistent learning experiences, support on-the-go learning, verify knowledge, and adapt quickly to change.

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Splunk’s productivity managers developed “Cloud Heroes,” a course within Splunk Coach that helps reps formulate a positioning pitch. After watching a sample pitch and a short course, reps can record a pitch directly within Splunk Coach, submit it to their managers, and receive detailed feedback — all conveniently within Splunk Coach.
Assessments are also a big part of Splunk Coach. “We use coaching sessions to build a feedback model between our managers and our reps. The reps are coached by the managers, who can then better assess reps’ skills in order to prescribe extra studies or remediation,” said Saw.
Another objective Splunk put into motion with Splunk Coach was to increase engagement among learners. To that end, Splunk complemented its existing video-based learning library with Missions, Tasks, and other engaging Mindtickle activities that can be assigned in more consumable pieces so reps can learn on their own schedule.

Redefining the concept of training

Menemsha Group is no longer offering training as an “event;” instead, it takes a completely outcome-driven enablement approach. Some of its clientele were hesitant about this new approach, as they were already leveraging other training libraries available to anyone for free online. “It’s great to have a massive library of content, but you’re basically telling your salespeople that it’s okay for them to adopt anything they want,” said Fisher, “Part of an enablement platform is to get everybody on the same page with the same message following a common methodology.”

By delivering a platform that tracks key competency development, Menemsha Group’s clients can establish benchmarks for what good looks and sounds like, empowering employees to take skill-building into their own hands. Furthermore, preaching the importance of ongoing engagement via Mindtickle to truly impact performance, Fisher is positioning himself as a thought leader in his industry and differentiating Menemsha Group from its competitors.

Summary

Anna Purkins, Head of Sales Enablement at Fastmarkets, shares how Mindtickle has helped improve their onboarding and sales coaching. Fastmarkets raised their internal EPS score for sales from -16 to +22, created structured coaching programs, and used Call AI to give reps opportunities for self-assessment and immediate practice. These efforts have led to meaningful outcomes, including a certified sales enablement program, higher average order value, and better go-to-market alignment.

Centralized, mobile-friendly platform

Internal sales eNPS jumped from -16 to +22

Ramp-up time for new hires significantly reduced

Consistent sales methodology adopted across the team

Better alignment between sales and marketing during product launches

Universal accolades from the field

Leadership buy-in and engagement

0 %

Improvement in online training scores.

Game-Changing Revenue Enablement at Juniper Networks

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