Reduction in sales administrative work with a repeatable process for prospect follow-up
Gained visibility into seller and buyer engagement with sales content
Saved a month in curating, managing, and distributing sales content
Quickly implemented platform and trained users in two weeks
SaaScend’s sales and marketing teams spent hours each week managing and answering questions about content due to scattered storage and poor organization. They lacked visibility into prospect engagement, content effectiveness, and how content influenced deals—making it difficult for sellers to access and use the right materials efficiently.
SaaScend implemented Mindtickle to create a single source of truth for sales content, making it easy for reps to find and share materials. With Digital Sales Rooms and engagement insights, the team can deliver personalized experiences, track content performance, and better understand both seller activity and buyer interest.
SaaScend is a revenue operations consultancy on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting-edge technologies to optimize an organization’s processes. With over 300 customers, the company is quickly expanding to serve existing and new customers.
HEADQUARTERS:
California
INDUSTRY:
Business Services & Consulting
COMPANY SIZE:
11-50 Employees
HEADQUARTERS: California
INDUSTRY: Business Services & Consulting
COMPANY SIZE: 11-50 Employees
Sellers’ ability to succinctly articulate the company’s value proposition and how SaaScend helps an organization’s revenue operations is key. Yet, there was a lot of administrative work for sales.
Phil Rader, Sr. Account Executive, SaaScend detailed the process as, “Cutting and pasting blurbs into emails, adding the right content tailored to the prospects’ profile (e.g., persona, industry, and role), and then waiting to hear back.”
Christina Anderson, Head of Content, estimated that the sales and marketing teams spent too much time finding, managing, and sharing content. This equated to an average of 2-5 hours a week alone because sales content was saved on Asana or Google Drive, and marketing was spending time responding to sales’ Slack questions about content.
SaaScend was looking for a better way to manage its sales content and gain visibility into how sellers and prospective clients interacted with it. They partnered with Mindtickle to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent, and personal.
“As a single source of truth for our sales content, Digital Sales Rooms makes it easy for us to curate, manage, and distribute content to our sellers. Our sales and marketing teams were more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience.”
Christina Anderson
Head of Content
With Mindtickle’s intuitive Digital Sales Rooms, SaaScend were quickly implemented, set up, and trained users in two weeks, including:
Marketing gained insights into how sales content was used and influenced the sales cycle, leading to better data-driven decisions on sales content development and strategy.
As Propeller continued to integrate Mindtickle into its sales processes, the company recognized Mindtickle’s already invaluable role in managing content. Assets were living in the CRM, Google Sheets, and Google Drive and their teams didn’t know which content to use. It was difficult to send, and they had no insights into content engagement.
Now, they have better insights into how prospects are interacting with content via Digital Sales Rooms, such as content items viewed, for how long, and by whom. For Propeller, this gives invaluable intelligence that improves the sales process, optimizes training, and focuses content creation on what will be most successful.
Ultimately, Propeller’s sales team loves the ability to create personalized content.
“Mindtickle makes it simple for our sales and marketing teams to create customer short-form content and personalized digital sales rooms in minutes. They can record personalized videos, easily screen share resources, and duplicate Digital Sales Rooms, which gives us the opportunity to customize assets quickly and efficiently. It’s been huge for us,” Huntgren said.
Propeller faced the challenge of effectively sharing content with their busy, on-the-go customers. Mindtickle’s Digital Sales Rooms emerged as the perfect solution, providing a streamlined and mobile-friendly platform to deliver up-to-date content effortlessly. By integrating seamlessly with HubSpot and offering innovative features, Mindtickle became an integral part of Propeller’s sales ecosystem, speeding up deal cycles and simplifying content management. The ability to gain insights into content engagement has empowered Propeller to refine its sales process and create personalized, effective content, enhancing their overall customer experience and boosting efficiency.
“When I send my prospects a deal room powered by Mindtickle, I instantly know when they opened and engaged with the deal room. I get detailed insights that show me their engagement and journey.”
Phil Rader
Sr. Account Executive
With Mindtickle, SaaScend established a single source of truth for sales content, saving sales and marketing upward of 20 hours a month in curating, managing, and distributing content. Anderson said, “Our sales and marketing teams are more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience.”
Buyer insights provide objective data into content performance and influence on the sales cycle while enabling sales to nurture prospects through their buyer journey.
“When I send my prospects a deal room from Mindtickle, I instantly know when they opened and engaged with the deal room,” Rader explained. “I get detailed insights that show me their engagement and journey.
“Our sales and marketing teams are more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience.”
Phil Rader
Sr. Account Executive
Reduction in sales administrative work with a repeatable process for prospect follow-up
Gained visibility into seller and buyer engagement with sales content
Saved a month in curating, managing, and distributing sales content
Quickly implemented platform and trained users in two weeks
Easier content management, access, and sharing
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Training, content, & insights revenue teams need to win over buyers and close more deals.
