“Practice makes perfect.” That old adage certainly rings true for go-to-market-teams.
Sure, sales training lays the foundation. But without consistent opportunities to practice, even the best training won’t stick. Teams need a way to apply what they’ve learned in realistic scenarios that build confidence and skills.
Traditional role plays can be effective, but they’re hard to scale. That’s why more and more revenue teams are turning to AI Role Play tools.
The right AI Role Play platform gives your teams unlimited, on-demand opportunities to practice conversations, sharpen their skills, and get real-time coaching – all without adding to your managers’ workloads.
But with more and more AI Role Play tools on the market, how do you choose the one that’s right for your team?
In this post, we’ll break down some of the best AI role play platforms in the market today. We’ll cover the standout features, pros, and cons of each so you can find the best fit to upskill your teams and drive performance at scale.
The need for AI Sales Role Plays
Sales training is critical. But it’s not always sticky. Per Gartner, B2B sellers forget 70% of the information they learn within a week of sales training. If they can’t remember what they learned, they can’t apply it in the field.
Practice is the missing piece. When sales reps have consistent, engaging opportunities to practice what they’ve learned, they grow their skills and their confidence. That means they’re better prepared to deliver outstanding buyer experiences and close more deals.
Role plays are a popular tool for practice. But while traditional role plays are effective, they’re difficult to scale. They rely on a manager’s schedule and offer inconsistent feedback that may arrive too late.
AI Sales Role Plays make practice scalable
AI Role Plays solve the challenges of traditional practice tools.
With AI Role Play tools, reps can practice critical conversations anytime, anywhere, in a safe, judgement-free environment. They receive real-time, personalized feedback powered by AI so they can improve immediately and apply their learnings in the field without delay. Unlike traditional coaching, which can vary widely based on the individual manager, AI coaching is consistent, unbiased, and aligned with best practices.
Here’s what Mike Demmert, Head of Global Organizational Development at Signifyd, a cyber security company had to say about using Mindtickle’s AI Role Play software: “What AI role plays do is they make that experience asynchronous. It makes it infinitely scalable. The rep can go through and practice a cold call or a discovery or some pitch with the bot that talks back to them in a way that the manager couldn’t support otherwise.”
G2 reviews also echo the power of AI Role Play software and the ease of Mindtickle’s solution.
- “…the role play feature helps our team practice real-life scenarios.”
- “It’s easy to build and deliver content, and the role play capability is outstanding.”
AI Role Play software use cases across the GTM team
AI Role Play software isn’t just for account executives. Teams across the go-to-market organization can use AI Role Play tools to boost their skills and confidence for key conversations.
For example:
- Sellers can master their pitch
- Sales engineers can practice product demos or technical objection handling
- BDRs can refine cold call intros and discovery questions
- Customer success managers can prepare for renewal discussions or upsell pitches
- Sales managers can practice coaching skills and having difficult conversations with a poor performer
AI Role Play software powers better sales performance
At the end of the day, AI Role Play software helps teams bridge the gap between learning and doing. They make sales training stick, build skills and confidence faster, and empower customer-facing roles to show up prepared – every time.
The 8 best AI Sales Role Play tools in the market in 2025
AI Role Plays are a relatively new technology. But the number of AI Role Play tools continues to grow. It can be tough to know which option is the best fit for your team.
There’s no one-size-fits-all AI Role Play platform. The right option is the one that best addresses the unique needs of your team and your business.
With that said, there are certain AI Role Play tools that stand out above the others. We’ve broken down the top eight AI Role Play platforms of 2025 to help you compare, evaluate, and ultimately, choose the right option for your go-to-market team.
1. Mindtickle
G2 rating: 4.7 out of 5
Pricing: Custom pricing based on team size.
Mindtickle’s AI Role Play software is built for modern revenue teams that want to drive measurable performance gains through practice. Unlike generic point solutions, Mindtickle is focused solely on the unique needs of go-to-market teams. With Mindtickle, sellers have tailored opportunities to improve while sales enablement teams can create targeted, realistic simulations that drive measurable outcomes, including better win rates and greater revenue growth. Backed by a decade of expertise in role play and 14 years in sales enablement, Mindtickle’s AI Role Play solution brings scale, precision, and enterprise-grade security to every practice and coaching opportunity.
Top features
- Purpose-built for revenue teams: Many AI Role Play tools are generically built for multiple functions. But Mindtickle’s solution is built specifically for sales teams. Mindtickle’s AI Role Play solution helps sellers refine their skills and allows sales and enablement leaders to design targeted, realistic simulations. With advanced skill and competency-based reporting, Mindtickle’s role plays can prove the impact that practice has on real business outcomes like quota attainment and win rates.
- Designed for complex enterprise needs: Unlike other solutions, Mindtickle’s AI Role Plays handle advanced enterprise use cases with ease. Sales and enablement leaders can create tailored role plays by role or region, use cut-off scores and custom rubrics to access performance, and manage reviewers across complex hierarchies – including both direct and channel sales. The flexibility of Mindtickle’s AI Role Play solution makes it an ideal fit for even the most sophisticated go-to-market orgs. Customers like Cisco have seen real impact, including a 25% increase in booked deal values and a 31% increase in average deal size.
- Proven results at scale: Many AI Role Play vendors are new to the game, but Mindtickle is a pioneer. Mindtickle has nearly a decade of experience in creating and offering Role Play solutions, and in the past five years alone, our customers have completed more than 1.5 million role plays. We’ve also been in the sales enablement space for 14 years, which allows us to bring unmatched expertise and best practices to the table.
- Trusted AI and enterprise-grade security: Data privacy and compliance are baked into Mindtickle’s AI Role Play tools. Unlike other solutions, Mindtickle does not use customer data for model training, nor is it retained or manually reviewed. It meets the highest security standards, including ISO 42001 (the world’s first comprehensive AI system security standard) and the EU AI Act.
Best for: Mindtickle’s AI Role Play software is trusted by enterprise and high-growth B2B companies across industries including:
- Automotive
- Medical devices
- Consumer goods
- Chemical
- Technology
Mindtickle’s AI Role Play is widely adopted across GTM teams, including:
- Account executives looking to sharpen skills and messaging
- Sales managers refining their coaching and feedback delivery skills
- BDRs and SDRs honing their cold calling and discovery skills
- Sales engineers perfecting their product walkthroughs
- Customer success managers looking to ace their next renewal or upsell conversation
2. Second Nature
G2 Rating: 4.6 out of 5
Price: Second Nature does not publish pricing information.
Second Nature is an AI Role Play platform that’s used by sales teams to practice and refine their pitch in a realistic, interactive environment. Second Nature acts as a “virtual pitch partner,” engaging with sales reps and providing feedback so they can improve on their own.
Top features
Second Nature’s AI role play tools provide a number of powerful features, including:
- Realistic conversations: Sellers engage with an AI persona using natural language, which allows for an immersive, realistic role play experience.
- Easy to build simulations: Organizations can quickly launch new role plays based on a template, converting existing content, or starting from scratch.
- Manager dashboards: Sales managers can track sellers’ performance and pinpoint weaknesses to inform tailored training and coaching.
Pros
- Highly interactive
- Supports video and voice-based practice
- Effective at reinforcing message at scale
Cons
G2 reviews for Second Nature cite a variety of downsides to the platform including:
- AI doesn’t always understand what the seller is saying and will start talking about something unrelated to the conversation.
- Caters to limited scenarios.
- Not as user-friendly as other sales training and enablement platforms.
3. Hyperbound
G2 Rating: 4.9 out of 5
Price: Hyperbound offers three different pricing tiers: demo, growth, and enterprise.
Hyperbound is an AI Role Play platform that enables organizations to quickly launch realistic simulations based on ideal customer profile (ICP) descriptions. Sellers can master key skills and gain confidence, without putting deals at risk or overburdening sales managers.
Top features
The Hyperbound AI Role Play platform includes several innovative features, including:
- AI-powered scorecards: Provides instant scoring related to factors like talk ratios and objection handling.
- Real-time feedback: AI delivers instant feedback and guidance on how to improve so sellers can make changes and improve outcomes – without involving a manager.
- Gamification: Leaderboards and scoring create friendly competition and encourage reps to improve faster.
Pros
- Easy-to-use interface with actionable feedback.
- Encourages frequent practice with low friction.
- Good fit for SDR use cases
Cons
G2 reviews of Hyperbound mention downsides including:
- Relatively new solution, making it less established than other options.
- Challenging to scale for enterprise organizations.
- Scenarios tend to be repetitive.
- Steep learning curve
- Higher price point than other AI role play tools
- Lack of customization for reporting and analytics
4. Yoodli
G2 Rating: 4.7 out of 5
Yoodli is an AI Role Play platform that helps people communicate with more confidence. Yoodli isn’t designed exclusively for sales. However, a growing number of sellers use this AI Role Play software to practice their skills and get private, real-time feedback to improve their communication skills.
Price: Yoodli publishes pricing information for three product tiers:
- Start: $0
- Pro: $8 per user per month
- Advanced: $20 per user per month
They offer individual, team and enterprise pricing.
Top features
The Yoodli platform has several unique features, including:
- Unlimited practice: Sellers can simulate scenarios like discovery calls, product demos, and more – as often as they’d like.
- AI sales coaching: Sellers can get real-time feedback on factors like filler words, pacing, tone, and more, which they can use to refine their approach.
- Multi-persona roleplays: B2B buying committees are growing. This feature allows sellers to practice engaging with multiple stakeholders during a single call
Pros
- User-friendly and accessible
- Useful for a number of customer-facing roles, including sales, management, and customer success
- Affordable pricing with free plan available
Cons
Some downsides of Yoodli based on the company’s website and G2 reviews include:
- Limited data and analytics
- Not purpose-built for the needs of sales teams
- Best suited for self-led practice, not structured team training
5. Letter AI
G2 Rating: 4.9 out of 5
Price: Letter AI does not publish pricing information.
Letter AI is a generative AI revenue enablement platform with a variety of features, including AI role play tools. The platform’s AI role play tools enable sellers to practice and perfect key conversations with AI personas before going out into the field.
Top features
Letter AI’s AI role play tools have several features, including:
- Realistic AI buyers: Sellers can practice key conversations with realistic, adaptive AI buyers, including product pitches, objection handling, and pricing negotiation.
- Detailed scorecards: These assess both product knowledge and soft skills to shed light on opportunities for improvement.
- Robust analytics: Leaders can track improvement over time and understand coaching efficacy and learner progression.
Pros
- Alignment with other pillars of revenue enablement, including messaging and content.
- Effective tool for onboarding new sellers or launching new products.
- Flexible scenario building and scoring customization.
- Reinforces consistent messaging across distributed teams.
Cons
Letter AI users cite certain downsides to the platform, including:
- Challenges with integrating the tool into sellers’ existing workflows.
- Less robust features than other revenue enablement platforms.
- May not be a good fit for larger teams.
- The user interface isn’t always intuitive.
- Less established company and platform.
6. Highspot
G2 Rating: 4.7 out of 5
Price: Highspot offers personalized pricing based on factors including team size and capabilities needed.
Highspot is best known as an AI sales enablement platform, offering robust tools for onboarding, sales training, sales coaching, and content management. Highspot does offer some AI role play tools within its platform, thanks to an integration with Yoodli. Highspot users can now launch Yoodli AI role plays directly within the Highspot platform. However, AI role plays are more of a complementary feature than a core offering.
Top features
Highspot’s AI role play tools, powered by Yoodli include features like:
- Real-world conversations: Sellers have the opportunity to build their confidence by rehearsing key conversations they’ll have with real-life customers.
- Instant feedback: AI delivers instant scoring on factors including tone and delivery. This allows reps to improve faster and enables managers to coach smarter. .
Pros
- With the integration, Highspot offers training, coaching, and sales content management paired with role play capabilities.
- Scalable across global sales teams.
Cons
User reviews cite certain downsides to Highspot’s AI role play tools, including:
- Role play capabilities are more basic compared to more specialized AI role play platforms.
- Role play functionality is not natively built within the Highspot platform, rather offered with an integration to Yoodli.
- May not satisfy teams looking for more in-depth conversation practice.
7. Seismic
G2 Rating: 4.7 out of 5
Price: Seismic offers a variety of pricing tiers and add-on features.
Seismic is a popular AI sales enablement platform that helps businesses improve seller behavior and skills so they can win more deals. Seismic announced AI role play functionality, which allows sellers to practice and refine skills and messaging.
Top features
Seismic’s AI role play tools include notable features like:
- Real-life scenarios: Create opportunities for your sellers to practice their skills in scenarios they’ll encounter in the field.
- AI-powered feedback: Sellers get targeted, in-the-moment feedback on things like keywords, pace, and use of filler words.
- Integration with training and coaching: All aspects of sales enablement are housed within a single platform, which allows for a more holistic approach to enablement.
Pros
- Good option for organizations already using Seismic to address other areas of sales enablement.
- Integrates training, content, and practice into one platform.
- Scalable for global and enterprise teams.
- Useful for onboarding and new product launches.
Cons
While Seismic announced this feature, its not clear how widely available their AI role plays are and if customers are seeing value.
8. Allego
G2 Rating: 4.6 out of 5
Price: Allego offers AI Role Plays as part of its Modern Learning solution. Pricing is per user, per month.
Allego is a popular revenue enablement platform with three core solutions: Allego Learning, Allego Modern Content, and Allego Digital Rooms. Allego Learning recently announced the launch of its video-based AI role play tools, which will allow sellers to practice and hone their messaging and selling skills.
Top features
According to information from the company’s website, Allego’s AI Role Play tools include features like:
- Live Dialog Simulator: Delivers role play experiences that feel like actual buyer meetings.
- AI sales coaching and instant insights: AI scores role plays based on the company’s rubric, which helps the rep improve right away. Sales managers get insight on seller performance and where human-powered coaching is needed.
- Customizable tools: All elements of AI role plays – from scenarios to scoring – are customizable to align with your messaging, roles, and goals.
Pros
- Strong video-based AI sales coaching tools
- Because Allego is a revenue enablement platform, AI role play tools are available alongside training, content, and conversation intelligence.
- Scalable for mid-size to enterprise teams.
Cons
There are certain downsides to Allego’s AI role play tools, including:
- Allego only recently launched its role play tools in June 2025, so they’re not as established as other vendors and its unclear if customers are seeing value
Mindtickle: The leading AI Role Play software for sales teams in 2025
AI Role Play tools are no longer “nice to have.” They’re essential for reinforcing training, building rep confidence, and improving sales execution across go-to-market teams.
Today, there are more AI Role Play tools than ever. But Mindtickle stands apart as the most comprehensive, scalable, and sales-focused solution on the market.
Unlike point solutions that offer one-size-fits-all tools and isolated capabilities, Mindtickle brings together purpose-built AI Role Play, AI coaching, and AI-powered sales training in one unified platform.
Sales reps can master pitches, messaging, and critical selling skills through realistic, dynamic scenarios, real-time feedback, and coaching modeled after top performer behaviors. Meanwhile, sales enablement teams can design and deploy targeted role plays aligned to real world scenarios – driving behavior change, increasing win rates, and accelerating revenue growth.
Mindtickle also scales where traditional sales coaching falls short. Organizations can deliver consistent, data-driven feedback across large, complex revenue organizations without sacrificing quality or personal relevance.
And while many vendors are just entering the role play space, Mindtickle is a proven leader. We have nearly a decade of experience in role plays and 14 years in the world of sales enablement. This unmatched expertise enables us to deliver an AI Role Play solution that helps all customer-facing roles grow their skills and increase revenue growth.
AI Role Play FAQs
1. What is the best AI tool for sales role play?
The best AI role play tool depends on the needs of your organization. However, Mindtickle is a highly regarded AI role play tool for sales teams. Unlike generic solutions, it’s purpose-built for sales and trusted by enterprise organizations to drive measurable performance improvement.
2. What are the key features of AI Role Play tools?
Key features of AI role play tools include interactive scenario simulations, real-time feedback, performance scoring, and AI-driven coaching. Many AI role play platforms also offer customizable role plays, analytics dashboards, AI grading, and integration with sales training, coaching, and content to support consistent, scalable skill development.
3. How can AI Role Plays help other teams?
AI role plays aren’t just for sales reps. They can be useful for any customer-facing role, including BDRs, sales engineers, customer success managers, and sales managers. AI role play tools can help any customer-facing role practice high-stakes conversations, refine messaging, and build confidence in a safe, scalable environment.
