By investing in sales content management and creating high-quality sales content, organizations can increase their sales effectiveness and achieve their revenue goals.

Improving sales and marketing alignment

Sales and marketing departments worked separately for many years. More recently, they’ve made more efforts to communicate more consistently. Doing so allows Marketing to continually deepen their understanding of your prospects. This makes it easier for them to create content that encourages prospects to move through their buying cycle. In fact, according to a DemandGen study, over half of the participants estimated a revenue increase of 20% if they had the right content available at the right time in the sales cycle.

Reducing new sales team members’ ramp times

New rep ramp time varies from company to company. Average sales cycle length and training effectiveness influence the amount of time it takes for a new salesperson to become fully productive. Reducing this time increases your bottom line more quickly as well. Having content more easily distributed and accessible means that new reps are able to learn more in a shorter period of time. Having content at their fingertips helps reps sell more effectively without needing to memorize every proof point. All they have to do is find it, consume it, and/or share it with their prospect. Their questions are answered without slowing down in the learning and sales processes.

Improving the ability to track content usage

Tracking content usage provides valuable insights into marketing’s effectiveness. It enables them to know which content is being used more frequently and which content isn’t being used at all. This information allows them to quickly and easily identify content gaps so they’re able to stay current with new content requirements. This results in sales always having the content they need throughout the sales cycle for the exact persona in the specific industry.

Reducing competitive losses

Good sales content can be a powerful tool in winning over your competition. Here are some ways it can help:

1. Differentiation: Good sales content can help you differentiate your product or service from your competitors. By highlighting your unique value proposition and explaining why your offering is better than your competitors, you can give potential customers a reason to choose you over your competition.
2. Education: By providing informative and educational content, you can position yourself as an expert in your field. This can help build trust with potential customers and give them confidence that you have the knowledge and expertise to meet their needs.
3. Persuasion: Effective sales content can persuade potential customers to take action. By addressing their pain points and showing them how your product or service can solve their problems, you can motivate them to choose your offering over your competitors.
4. Credibility: Good sales content can also help establish your credibility and reputation in the marketplace. By providing case studies, testimonials, and other social proof, you can show potential customers that you have a track record of delivering results and providing value.

Overall, good sales content can help you stand out from your competition, educate and persuade potential customers, and build your credibility and reputation in the marketplace.

How to improve sales content management with technology

There’s no shortage of ways to organize, distribute, and measure sales content. Scaling and simplifying sales content efforts gets its power when it’s embedded into other enablement efforts.

At Mindtickle, we know that content needs to be aligned with skills, processes, and customer needs.

Here’s how we’re doing it.

Mindtickle’s Digital Sales Rooms are much more than simple content microsites and elevate the digital sales experience. They are collaborative portals where the entire selling team and all buyer stakeholders can align, communicate, share content, and drive the deal to its optimal resolution.