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How Signifyd Drives Change Management with Mindtickle

🏆 KEY RESULTS

Reduced manager time with AI Role Plays

Improved leadership accountability through reporting

Increased stakeholder confidence

The Challenge

Signifyd’s enablement team needed to drive behavior change across a distributed team without relying solely on traditional e-learning. Time-strapped managers also struggled to fit in live roleplays, leaving reps with limited opportunities to practice.

The Solution

With Mindtickle, Signifyd embedded learning into a broader change management strategy. With features like interactive missions and asynchronous roleplays, the platform made skill development scalable, flexible, and more engaging for sellers and leaders alike.

Overview

Signifyd offers a Commerce Protection Platform designed to help ecommerce businesses maximize revenue, automate customer experiences, and reduce fraud risk. It leverages a network of data and machine learning to provide a financial guarantee against fraud and chargebacks on approved orders. This allows retailers to confidently approve more orders, expand into new markets, and improve customer experience.

HEADQUARTERS:

California

INDUSTRY:
Cybersecurity Software

COMPANY SIZE:

501-1,000

HEADQUARTERS: California

INDUSTRY: Cybersecurity Software

COMPANY SIZE: 501-1,000

Delivering a Consistent, Scalable Training Experience

RadNet set out to modernize its sales enablement approach with clear goals:

  • Deliver role-specific onboarding that aligns to individual learning needs and experience levels.
  • Transition from a traditional in-person model to a scalable, digital model.
  • Provide on-the-go access with mobile-friendly training for a remote, field-based team.
  • Reinforce learning through structured, ongoing training and everboarding.
  • Introduce consistent role-play practice to build confidence and improve sales conversations.
  • Enable fast updates on new offerings, pricing, and protocols to maintain accuracy and compliance.

“We knew our existing model was outdated and we needed a flexible, digital-first approach that met our team where they were. Mindtickle gave us the tools to build a scalable, highly impactful training experience.”

Lindsey Sanford
AVP of Sales & Marketing, RadNet

Solution: Implementing Mindtickle for an Adaptive Learning Approach

To meet these objectives, RadNet adopted Mindtickle as its revenue enablement platform.

RadNet partnered with Mindtickle because it centralized all of its sales enablement and training efforts into one platform. Now, they have a single place for onboarding, continuous training, role-plays, certifications, content, reporting, and more. With a large, remote-based team in the constantly changing medical device industry, RadNet needed a platform that could deliver consistent learning experiences, support on-the-go learning, verify knowledge, and adapt quickly to change.

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Redefining the concept of training

Menemsha Group is no longer offering training as an “event;” instead, it takes a completely outcome-driven enablement approach. Some of its clientele were hesitant about this new approach, as they were already leveraging other training libraries available to anyone for free online. “It’s great to have a massive library of content, but you’re basically telling your salespeople that it’s okay for them to adopt anything they want,” said Fisher, “Part of an enablement platform is to get everybody on the same page with the same message following a common methodology.”

By delivering a platform that tracks key competency development, Menemsha Group’s clients can establish benchmarks for what good looks and sounds like, empowering employees to take skill-building into their own hands. Furthermore, preaching the importance of ongoing engagement via Mindtickle to truly impact performance, Fisher is positioning himself as a thought leader in his industry and differentiating Menemsha Group from its competitors.

Summary

Signifyd leverages Mindtickle to scale enablement and drive change management. Mike Demmert, Head of Organizational Development, highlights how interactive learning and AI role-plays help their reps practice more effectively while reducing reliance on manager availability for coaching. This creates a flexible, asynchronous, and scalable training experience that enhances skill development and knowledge retention. Mindtickle also enables Signifyd to track engagement, providing leadership with real-time visibility and accountability through detailed reporting. By integrating into broader change management efforts, Signifyd uses Mindtickle to ensure training is not just a one-time event but a continuous process that supports long-term skill development, cross-functional collaboration, and strategic business growth.

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Centralized, mobile-friendly platform

Reduced manager time with AI Role Plays

Improved leadership accountability through reporting

Increased stakeholder confidence

Universal accolades from the field

Leadership buy-in and engagement

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Improvement in online training scores.

Game-Changing Revenue Enablement at Juniper Networks

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