Enablement in 2027: Personalized for Every Seller. Connected to Every Deal.

What if AI understood each seller’s strengths, knew their deals, and helped them prepare for the next customer conversation? Join Shimon Lavi, Director of Sales Enablement at Radware, to explore how AI could bring personalized practice, learning, and guidance into the tools sellers already use and shift enablement’s role from creating content to orchestrating performance.

We’ll discuss what it takes to connect seller insights, content, and workflows into a more seamless experience, and how enablement leaders can prepare as AI moves from offering advice to taking action. Discover where human judgment matters most, why security needs to be part of the conversation from the start, and what these shifts mean for your 2027 enablement strategy.