A New Dawn for Revenue Enablement Debuts at Elevate26
AI is already helping enablement teams create content faster, scale practice, and reduce manual work. But the harder question remains unanswered:
Is it changing what sellers actually do when a buyer is sitting across from them?
A New Dawn for Revenue Enablement debuts at Elevate26
A New Dawn for Revenue Enablement is a coffee table book built from candid conversations with 30 enablement leaders at Cisco, Thomson Reuters, Henkel, and other Mindtickle customers.
Every contributor answered the same three questions:
- How has AI already changed their teams?
- Where are they reinvesting the time AI has freed up?
- What do they expect revenue enablement to look like by 2030?
Their answers show where leaders see new openings for enablement to own, and where they still won't hand the job to AI alone.
As Mindtickle CEO and Co-Founder Krishna Depura writes,
“The future of enablement will be built by people willing to experiment before they have all the answers.”
The book was unveiled at Elevate’26, Mindtickle’s customer summit in Austin, September 22-23, where revenue and enablement leaders gathered to discuss what it takes to move from strategy to measurable execution. This book carries that conversation past the event.
Why is this conversation happening now
Buyers arrive with more research completed, larger decision-making groups, and higher expectations for proof.
Discovery calls have shortened from 36 minutes to 30. That's six fewer minutes to earn trust before the buyer moves on.
Yet most enablement programs still run on annual cycles, generic training, and coaching that doesn’t scale. A rep can pass certification and still miss the behavior that mattered most on a live call.
That distance between knowing what to do and doing it when it counts is what Mindtickle calls the Know-Do Gap™.
What’s inside
💡The State of Revenue Enablement
💡Mindtickle's AI manifesto
💡The Know-Do Gap: See It. Close It.
💡The Revenue Enablement Maturity Framework
💡Perspectives on the future of enablement, straight from customers
One answer is worth sitting with before you get there. Cisco's Chris Jackson was asked what he'd do with the time AI gives back:
"If AI gives us a week back, that week goes to raising the floor for everybody, not to shipping five more decks nobody opens."
Chris Jackson
Distinguished Architect, Cisco
This is one of 30 perspectives in the book, each from a leader living this shift in real time and showing what readiness looks like.
What does 2030 look like for revenue enablement
A New Dawn for Revenue Enablement is meant to spark a conversation. Bring it into your next team meeting. Challenge its ideas. Use its frameworks to examine your current revenue enablement approach. Then decide what the next chapter should look like for your team.
Read A New Dawn for Revenue Enablement
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