Hear how Adobe is rethinking sales enablement with AI

Join Bruce Abelson, Senior Director of Global Readiness and Enablement at Adobe, along with Jennifer Pearce, Strategic Account Executive at Mindtickle, to hear how Adobe is rethinking sales enablement with AI to better support a global team of more than 6,000 sellers and 10,000+ ecosystem partners. Bruce will share how Adobe is moving away from traditional courses and webinars toward more personalized, AI-driven enablement that shows up directly in the flow of work. In this session, he’ll talk through how his team:

• Uses AI to better understand seller behaviors and connect enablement efforts to real business outcomes
• Delivers personalized micro-learning and content at scale so sellers get the right support at the right moment
• Introduces digital coaching and clearer governance to cut through content overload and help teams execute more consistently in the field