Listen in on-demand as Amanda Anderson, Sales Enablement Program Manager at Archer Technologies and Helen Waite, Director of Product Marketing at Mindtickle discuss revamping sales processes to meet the demands of today’s buyers.
Learn how Archer Technologies is tackling rebuilding their sales motion by involving key internal stakeholders throughout the process as well as taking an external buyer-centric approach. Anderson covers how they are:
- Rebuilding the sales motion including pre and post sales integration for a seamless customer journey
- Defining and reinforcing the foundations of Sales Excellence at Archer
- Incorporating the buyer and their goals at each stage
- Implementing the new process to their global field team

Helen Waite,
Director of Product Marketing,
Mindtickle
Director of Product Marketing,
Mindtickle

Amanda Anderson,
Sales Enablement Program Manager,
Archer