Jul 14, 2020
Evaluation of Sales Readiness and Enablement Technology Highlights Completeness of Strategy and Performance
SAN FRANCISCO — July 13, 2020 — Mindtickle, the leader in Sales Readiness technology, today announced it has been named a Leader in the Aragon Research Globe™for Sales Coaching and Learning, 2020. This is the first Globe for Sales Coaching and Learning and follows the Sales Coaching and Learning Tech Spectrum™ in 2019, demonstrating the growth and momentum this market has experienced as well as the need for customer-facing representatives to be more ready than ever in the post-pandemic era.
“Sales and Marketing leaders are rapidly pivoting to a digital-first reality in which to achieve their shared revenue goals – they need more than traditional learning and training approaches to ensure their customer-facing teams are ready for virtual engagement and digital selling,” said Gopkiran Rao, chief strategy and marketing officer at Mindtickle. “Since the last report from Aragon Research, we’ve continued to support our enterprise customer base — growing nearly 2x in 2019, innovate new features and capabilities in partnership with industry leaders, and build strategic partnerships with leading providers of sales training and sales methodology. We’re thrilled to be recognized as a leader in this growing market and remain committed to keeping customer-facing teams everywhere ready for their moment of truth — whether they are engaging customers in-person or in the virtual field.”
Since inception, Mindtickle has maintained a singular focus on building innovative products, solutions and offerings powered by an end-to-end platform and data model designed to provide a complete and unified view of sellers’ capabilities to address knowledge, skill and execution gaps and measurably improve sales effectiveness. Recent announcements from the product team at Mindtickle since Aragon’s last report include:
- Model Pitch and other AI-enhancements to Missions virtual role play for remote skills development
- Integration with LinkedIn Learning so users have access to LinkedIn Learning online courses
- Spaced Reinforcements leveraging microlearning coupled with spaced repetition, retrieval practice, coaching, and personalization to promote knowledge retention
- Remote and Ready solutions and resources incorporating insights and best practices for virtual enablement events like business reviews, kick offs and bootcamps, as well as for virtual coaching and skills development, remote onboarding and field communications for strategic alignment
These offerings and products have only increased in importance for sales excellence in the post-pandemic world dominated by remote work. With remote work mandates, the Mindtickle platform saw a 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published in addition to an exponential increase in usage indicating that customer-facing teams are adjusting their strategies to be remote and ready.
To help organizations make the shift to remote onboarding, coaching, skills development and learning, Mindtickle has also partnered with leading providers of sales training and methodology including Corporate Visions, Sandler Training, and Performance Solutions International.
Mindtickle has also continued to be recognized by G2 and hundreds of Mindtickle customers who, in their own voice, provided reviews in the G2 platform about how they count on us every day to keep their customer-facing teams ready. This led to Mindtickle earning #1 of the Top 50 Products for Enterprise, #5 of the Best Products for Sales, the ultimate leader in Sales Training and Onboarding and the highest rated Sales Enablement software provider.
Mindtickle’s growth has been boosted by Fortune 500 and Global 2000 companies choosing to migrate from legacy platforms and point solutions to a single, integrated and modern platform offering a flexible and evolving approach to the enterprise-wide readiness of all customer-facing teams. “We’ve struggled for a long time finding the right partner — not just the right solution — that would help us create a culture of readiness within our sales organization,” says Julie Zhang, Director of Sales Enablement at Russell Investments. “Mindtickle was not only the most robust solution we found, but included an amazing team behind the platform that gave us the competitive edge we need.”
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Companies across a wide range of industries use Mindtickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching and role-play to ensure world-class sales performance. Mindtickle is a global, privately-held company headquartered in San Francisco, CA. Visit them at www.Mindtickle.com.
Public Relations at Mindtickle