Ruchi Madan leads content marketing at Mindtickle. She has spent her career in enterprise SaaS, building content programs that span product, demand, and customer marketing.
Her work sits at the intersection of brand and pipeline, producing content that demand gen teams can use and that moves buyers through the funnel. She directs external agencies and freelancers, sets editorial standards, and works closely with product marketing and sales enablement to keep messaging consistent across campaigns and channels.