Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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Chances are, you invest plenty of time and resources into developing and delivering sales training programs. You’re not alone. Research tells us that, on average, companies in the US spend about $1,500 per sales rep each year on training. Of course, you want to get the most from our investments. That’s why it’s critical to …
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Let’s face it: B2B selling isn’t getting any easier. According to recent data, over half of sales professionals feel it’s harder to sell now than it was a year ago. But the truth is, B2B buying is often difficult, too. Per Gartner, more than three-quarters of B2B buyers rate their last purchase as very complex …
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A solid sales enablement strategy can significantly impact sales productivity and performance, and revenue leaders are taking note. According to recent research, training and enablement are now the #1 tactic for revenue growth. The right sales enablement tools are essential to an effective sales enablement strategy. If you’ve researched sales enablement tools, there’s no doubt …
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Sales enablement is relatively new in the long history of business. Its origins are often traced back to 1999 when John Aiello and Drew Larsen saw a need to improve the effectiveness and efficiency of sales reps. In the past 25 years, sales enablement trends have evolved significantly. This evolution has been driven by many …
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Modern B2B organizations only want to invest in solutions that’ll deliver value to the business. In fact, 66% of B2B buyers say that a seller’s ability to convey ROI greatly impacts their likelihood of buying. Yet, many sales reps continue to focus on selling the features of the product, rather than its value. This approach …
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Behind every deal that’s won are countless tasks and processes. Multiply that by all the deals in your sales pipeline, and things get complicated – fast. Sellers are bogged down with tedious, time-consuming tasks, so it’s easy to see why so many are missing quota. Today, winning revenue organizations leverage sales automation to streamline manual …
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Modern B2B buyers are more informed than ever before. Sellers must be ready to meet them where they are and deliver relevant information and experiences every step of the way. With the right sales collateral, your sellers can effectively engage each buyer – no matter where they are on their purchase journey. Sales collateral can …
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Ongoing learning is key to success in any field. Sales is certainly no exception. When sellers have continuous training and learning opportunities, they’re better equipped to deliver engaging experiences that attract, win, and retain customers. In fact, research tells us companies that invest in training are significantly more effective than their competitors. Revenue organizations often …
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It’s hard to believe it, but the end of the calendar year is just around the corner. For sales enablement professionals, the end of one year (and the beginning of another) can only mean one thing: sales kickoff planning season is here. Often, the sales kickoff (SKO) is the one time of year the entire …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
