Video: Strategies for Staying Fresh and Innovative in Sales

By Helen Waite

Eric Sikola's headshot on blue and orange gradient background


Episode summary

In the re-airing of this episode of our podcast, we sat down with Eric Sikola, COO of Qualified, to explore how he stays innovative in sales, winning serves as a powerful motivator for the entire organization, driving product development, customer success, and sales performance.

Here are some the key takeaways from our conversation with Eric:

  • Winning is a crucial catalyst for success in sales. It motivates the entire organization and builds a winning culture.
  • Building trust and genuine relationships with customers is essential in sales. Being transparent, empathetic, and humble can create lasting connections.
  • To navigate the fast pace of digital innovation, businesses need to adopt a sophisticated tech stack and data-driven strategies for pipeline generation and revenue intelligence.
  • Maintaining a humanistic element in sales is crucial, even with advanced technologies.
  • Personalized interactions and quick response times are key to capturing buyer interest.
  • The top productivity hack is investing in quality sales tools and not hesitating to say “no” when necessary.
  • Waiting is not a part of the sales process, and time is critical in closing deals.

Overall, Eric highlighted the importance of winning, building trust, embracing digital tools
and AI, and staying human in the sales world.

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