Sales acceleration is a strategy that unites different resources and skill sets to deliver impactful experiences to customers. From content and sales enablement assets to data and analytics, go-to-market teams work together to engage with buyers on a meaningful level, thereby “accelerating” the sales process.
This approach is based on a book called The Sales Acceleration Formula by Mark Roberge. The book encourages teams to combine tools, processes, and habits to create the ultimate sales acceleration strategy.
Here’s what that means for you and how you can use your own sales acceleration formula to close more deals.
Accelerating sales helps businesses understand and serve their customers — which, in turn, creates numerous sales opportunities and supports key performance indicators (KPIs). Take a look at how much difference a sales acceleration strategy can make:
Sales acceleration solutions come in all shapes and sizes, including:
Notice that each of these approaches helps engage the customer and accelerate the sales process at the same time.
To make meaningful connections with customers, your teams need the right sales acceleration tools. This can include:
The Sales Acceleration Formula provides general guidance on building your own strategy. Here are a few similar ideas you can adapt and utilize:
Mindtickle is more than a sales acceleration platform. It’s a digitized environment for all your sales interactions and content — which means you don’t just accelerate sales; you improve, enable, and support them.
A single, user-friendly platform like Mindtickle makes it easy to monitor sales reps, provide feedback, and improve productivity. Our conversation intelligence solutions empower you to customize coaching, make targeted workflow improvements, leverage different sales acceleration solutions, and close more deals.
Our offerings include:
That means Mindtickle supports your sales reps and other go-to-market teams no matter how long they’ve been with your company. A united platform enables a united approach, and that’s the key to any good sales acceleration strategy.
Schedule a demo today to see how Mindtickle makes sales acceleration simple.