Mindtickle Acquires Enable Us to Become the First Revenue Productivity Platform to Include Buyer Enablement

Today is an exciting day for Mindtickle as we announced our plans to acquire Enable Us. I wanted to share more about “the why” behind this decision and relay my excitement for what this acquisition means for our customers, our product, and the revenue technology space.

The truth is, we’re at a pivotal time in B2B sales. Most CROs, enablement, and rev ops leaders struggle to get end-to-end visibility and management of their team’s productivity. CROs assemble a high-touch team of leaders in sales enablement, operations, and front-line management. Those teams then invest in multiple, costly point solutions for onboarding, content, conversation intelligence, coaching, and sales forecasting.

After all the projects, process improvements, and technologies are rolled out, they still grapple with seller performance and productivity. Increasingly, CROs want their leadership team to “join reps in the trenches” and have a direct impact on the day-to-day behaviors of sellers. They also need to create more simplicity for their teams to execute more effectively.

Buyer enablement accelerates seller-buyer collaboration and content use

The rep’s day-to-day exchanges with the buyers go beyond just emails and Zoom calls. The modern buyer wants to collaborate with a consultative sales team using Digital Sales Rooms. We partnered with Enable Us in 2022 to connect their Digital Sales Rooms with our sales enablement and sales content management solution.

After realizing rapid success as partners with Enable Us, it became obvious we are highly compatible businesses and are aligned on a single vision of improving revenue productivity.

Enable Us developed several other buyer enablement features – mutual action plans, eSignatures, and customer reference management – which accelerate deal cycles and make reps more productive.

We knew that coming together on the shared vision would enable our three key buyers – CROs, the heads of enablement, and revenue or sales operations to invest in technologies that have more skin in the game when it comes to day-to-day sales activities. Buyer enablement is the future of both sales enablement and rev ops.

And we wanted to be the first revenue productivity platform that could also empower buyer enablement.

Using buyer enablement impacts both enablement and deal operations. Companies using Enable Us with the full Mindtickle platform have reported great results:

  • Sales enablement saw an increase in reps’ use of content by almost 200%
  • Ops and front-line management reported a 3x higher win rate in deals where reps used mutual action plans with their champions compared to deals where they were not used

Separate enablement and ops stacks will be a thing of the past

There are two core functions that revenue leaders rely on to drive rep productivity. The first is enablement, which focuses on how you maximize the potential of each rep. The second is Ops, which helps analyze their performance and make recommendations on where to improve. With this acquisition, Mindtickle is pioneering an end-to-end solution for the entire lifecycle of a rep – all the way from onboarding, practice, reinforcement, and coaching to day-to-day buyer enablement, conversation intelligence, forecasting, and analytics on both sellers and deals. Sales teams get more visibility not only with their buyers, but deal data is more personalized and actionable.

Revenue Productivity platform

With Digital Sales Rooms:

  • Enablement will be able to amplify the use of sales content in deals
  • Ops and front-line managers will correlate digital exchanges between seller and buyer teams to identify best practices that influence deal conversion and sales cycle time
  • CROs will be able to predict deal outcomes more reliably using signals not only from the CRM, but also on seller knowledge and buyer engagement

At a time when companies face significant cost cutting, our one-platform approach also makes economic sense for our customers. In our recent market research with 50+ CROs, we found that standalone enablement and ops tech stacks cost the average revenue organization in excess of $500 per rep per month.

Why should CROs be okay with paying such a high fee for a stack that’s loosely held together with APIs and uses the CRM as its only meeting point? We are working on a vision that will make Mindtickle’s revenue productivity platform a worthy tech counterpart to the CRM.

No matter the leadership role you have in pre-sales, sales, or customer success and support, I would highly encourage you to learn more about Enable Us and how its integration with the Mindtickle platform will change the future of B2B sales.

Kickstart this journey with us by getting in touch with our team.

7 Jaw-Dropping Stats That’ll Change Your Approach to Sales Discovery Calls

In many ways, sales discovery calls are the heart of the whole sales process. Much like a first date, a discovery call allows reps and prospects to decide if it makes sense to move the relationship forward.

But discovery calls are like dates in another way, too: They’re your reps’ first — and sometimes only — chance to make a great first impression. If the call is unnecessarily long, one-sided, or confusing to the prospect, there likely won’t be a second date.

So what’s the difference between a great discovery call that leads to a closed deal and a bad one that leads absolutely nowhere?

We looked at thousands of discovery calls recorded and included the findings in our 2023 State of Sales Productivity Report to identify the ingredients of a great discovery call. Here are four of our most important findings — and why they should make you rethink your entire approach to the sales discovery call.

Sales discovery process

Let’s get one question out of the way right up front: What is a discovery call?

It may be the first impression — a chance for reps to touch base with prospects, share your value proposition, and address early concerns — but it’s not the first step. A sales discovery call occurs well into the overall sales discovery process.

Before a rep ever reaches for that phone, they’ll likely need to:

  • Perform preliminary lead qualification or scoring
  • Capture valuable information from forms, demo requests, or other interactions
  • Perform research on the lead — including goals, pain points, company background, and more
  • Identify vital points or topics to mention during the call
  • Create a plan, including discovery questions and call duration
  • Request the call in a way that outlines goals and respects the lead’s time

In this video, I share some more own secrets for great discovery.

These tasks lay the groundwork for a successful discovery call. They also help ensure that both the rep and the prospect will get their questions answered, achieve certain goals, and make good use of the available time. Perhaps most importantly, they create an environment that supports sales acceleration and revenue intelligence solutions by setting up your reps to gather the right information at the right time.

Key sales discovery stats

With the basics out of the way, it’s time to find out what a great discovery call looks like. Here’s what our research says:

The average sales discovery call is 38 minutes long

A successful sales discovery call can’t be too long, or prospects may feel that it drags and lacks focus. Of course, the opposite is also true; spending too little time on a discovery call leaves unanswered questions and creates frustration.

If your reps’ sales discovery calls are significantly over or under 38 minutes, you should do some digging. Consider monitoring the calls to find out:

  • What questions are being asked
  • Who is talking most — the rep or the prospect
  • How the call is structured
  • What the outcomes are

Mindtickle Insights stat about the length of discovery calls on a blue and orange background

On average, reps talk for 57% of the discovery call

Our numbers show that talk time has shifted over the past year. Prospects are talking less — around 38% — which is significantly lower than last year.

Meanwhile, reps are talking more. It’s true that the best reps develop rapport and relationships with their prospects, but it’s also important to make sure a sales discovery call doesn’t feel one-sided.

If your reps are talking markedly more or less than this 57%, review call recordings or talk to your team to see:

  • How they’re using their talking time
  • What word choices they’re making and whether they’re using too many filler words or unnecessary questions
  • Whether they’re “making up for” a less engaged or talkative prospect by talking more themselves
  • Whether they’re having trouble “breaking in” if a prospect is talkative
  • How they manage the flow of the conversation

Mindtickle stat about discovery calls on a blue and orange gradient background

The longest rep monologue is about 3 minutes

On average, the longest monologue a rep delivers should last about 2 minutes and 43 seconds. That gives the rep plenty of time to hit on the important points and topics identified in their preliminary research, but it also keeps them from dominating the conversation or giving prospects a chance to get bored and disengage.

What if your reps aren’t following this pattern? Uncover details on:

  • An individual rep’s longest monologue time
  • How much a rep is talking overall
  • Which topics take longer to explain (which may indicate a need for sales coaching)

Reps ask about 25 questions and answer 18

Keep in mind that a great discovery call is always a two-way conversation. Both the rep and the prospect should be asking and answering questions — and when things are really going well, these questions will flow naturally into one another rather than feeling like part of a script.

This year, the number of sales call discovery questions from both parties increased significantly. If you notice your data doesn’t match, find out:

  • Who is asking the most questions
  • What kinds of questions are being asked
  • Whether each question has a complete, accurate answer
  • How often reps are unable to answer a question
  • Whether reps are asking the most effective, helpful questions

Sales call discovery questions

When planning a sales call, reps know it’s important to ask the right kinds of questions. This isn’t the time to ask for answers that are readily available elsewhere — like on the prospect’s company website.

The most productive sales reps ask these four types of discovery questions:

  • Qualification: Determine if an opportunity is worth pursuing
  • Problem area: Identify a prospect’s needs and uncover a hole that only your solution can fill
  • Methodology: Uncover insights that move deals forward, such as who the key decision-makers and influencers are
  • Credibility: Demonstrate an understanding of a company’s business model and industry-specific challenges

Here are a few example questions:


  • What does your budget look like?
  • What are the main hurdles in choosing and implementing a solution?
  • What is your timeline?

Problem area

  • What are your goals, and what’s keeping you from reaching them right now?
  • How satisfied are you with your existing solution?
  • What are you looking for in a new solution?


  • Who are the key decision-makers in your organization?
  • What is the size and structure of your team?
  • What does your current tech stack look like?


  • How does [industry trend or event] impact your company right now?
  • Why do customers come to you for [product or service]?
  • How do you beat competition such as [competitor] in [key performance metric]?

Reps should always listen for opportunities to up- and cross-sell. However, their main goal should be laying the groundwork for a successful relationship by obtaining sufficient information, having helpful conversations, and presenting your company as the best possible solution to a given problem. They should also quickly and clearly lay out the next steps to indicate interest in continuing to support the prospect.

Nail your next sales discovery call

No one goes into a first date without a little preparation. Your reps need support, tools, and strategies for lead research, scoring, question development, call strategy, and more — and that’s where Mindtickle comes in.

Mindtickle is a revenue productivity platform that integrates all your data, processes, training, and even prospect or customer conversations. With all this information in one place, you can better prepare your reps for their next sales discovery call. Better yet, you can track sales performance and other key metrics to see what’s working (and what isn’t).

Want to learn more about how to ensure every seller is ready to lead discovery calls that clinch that second meeting? Schedule your Mindtickle demo today.

This post was originally published in July 2021 and was updated in May 2023.