Conversation Intelligence Software: 7 Reasons Why Your Sales Team Needs Call Recording to Hit Revenue Targets 

Embracing a formal sales enablement function just isn’t advantageous – it’s transformative.

Orgs with a formal sales enablement function experience a 350% higher win rate and 50% higher quota attainment than those without. 

Orgs with a formal sales enablement function experience a

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Sales enablement is now an essential part of the sales ecosystem, influencing selling skills before, during and after buyer interactions to accelerate win rates and optimize the sales cycle as a whole.

Effective coaching is probably the single most powerful contribution sales leaders can make to their team’s success. And yet most managers have not been formally trained to coach, don’t dedicate enough time to it, or don’t have the necessary supporting tools to do it well.

Investing in conversation intelligence and call recording solutions is critical with the volume of calls and interactions during a typical sales cycle. These tools provide unparalleled access to what’s being discussed during deals and accelerate the manager’s ability to diagnose potential issues and coach through them effectively.

Key takeaways

  • Call recordings and conversation intelligence provide insights into why deals are won or lost, helping managers understand how to coach reps and improve seller productivity. 
  • Conversation intelligence identifies skill gaps, top performers’ winning behaviors, and onboards new reps more efficiently. 
  • Managers can use data-driven insights for coaching conversations with sales reps, and enablement teams can build personalized training programs at scale with the insights from conversation intelligence. 

7 reasons why investing in conversation intelligence software should be a priority

Conversation intelligence has become an invaluable component of sales productivity, giving visibility into a deal’s entire lifecycle. With insights from every sales call, sales leaders can identify trends, evaluate sellers’ performance, pinpoint strengths and weaknesses, and develop targeted coaching techniques to improve outcomes.

Understand the “why” behind lost deals

It’s critical to know why a buyer chose another solution or a deal went dark. Was the rep inadequately prepared? Did they use outdated messaging? Do they demonstrate subpar presentation or negotiation skills? Were they unable to sufficiently answer buyer questions or objections because they lacked product knowledge or competitive intelligence?

The possibilities behind the “why” are endless. Sales managers need these answers to understand what went wrong and how they can help sellers avoid making the same mistakes in future deals.

Mindtickle Call AI with conversation intelligence insights

Identify gaps and weaknesses in each seller’s skillset

From the get-go, conversation intelligence can help sales managers highlight skill gaps for both individual team members and the group in general. Analyzing snippets of crucial conversations can help managers provide their team members and the organization proof of what works, what areas need remediation, and where enablement can have a great impact.

Mindtickle Call AI product image of call snippet

Replicate the success of top-performing reps across your team

Sales reps love a winning, repeatable formula for success. Using conversation intelligence, you can easily understand what separates the best from the rest, getting detailed analytics about your team’s calls that help you identify and encourage winning sales behaviors. Providing sellers with real snippets of how successful reps handled similar situations can become great teaching opportunities.

Onboard new sellers faster

Instead of making new hires shadow an experienced rep, managers can save and share the best examples of real-world cold calls, objection handling and other best practices in easily accessible call libraries. New sales hires can listen to the recordings to pick up on best practices, learn from the mistakes of others, and see firsthand how prospects interact with salespeople.

“Coach the coach” based on data that shows the greatest areas of need

While a conversation intelligence platform helps managers pinpoint coaching opportunities to improve individual outcomes productivity, and sales leadership can also pair conversation intelligence data with readiness programs to provide individualized guidance about the greatest areas of need for each rep – giving managers a blueprint to coach more effectively.

Develop a personalized enablement program using data-driven insights

Sales enablement teams can use trends and gaps identified from conversation recordings to create a sales training and readiness calendar. As an example, analyzing call recordings can show reps foundering on competitive talk tracks or confusing prospects with their explanation of the pricing model. These can be two topics for the enablement and readiness team to add to an upcoming training calendar.

Improve your go-to-market strategy

Analyzing call recordings can reveal actionable insights that extend across the organization. Sales managers can share snippets of recordings and statistics with marketing, giving the team direct insight into the voice of the buyer to help inform priorities, campaigns, messaging and future investments. Listening to calls can show sales enablement and product marketing how prospects respond to talk tracks and sales collateral, giving them visibility into how they could improve messaging or training to better align with the prospect’s needs.

Using conversation intelligence to close the loop

Conversation intelligence gives managers the tools and information they need to optimize sellers’ short-term and future performance.

Managers can analyze key interactions to gauge the progress of deals, uncover buyer sentiments, and determine appropriate next steps to build or maintain momentum within individual sales cycles.

Using AI-based call scoring, managers can compare individualized strengths and weaknesses against best practices. Managers can use conversation snippets to highlight demonstrated skills vs. areas for improvement and then automatically prescribe coaching, training and practice–focused on areas of need.

Conversation intelligence gives managers direct insight into the buyer experience and point of view so they can analyze responses to sales and marketing programs, informing new iterations with data-backed evidence.

A truly successful enablement program will close the loop, powering a continuous cycle of analysis, skill development, coaching and assessment to drive ongoing sales excellence. Conversation intelligence solutions power this continuous loop, delivering benefits across the organization:

  • Salespeople can correct mistakes, increasing productivity and positive business outcomes
  • Managers have significant visibility into how salespeople perform during live interactions
  • Deals are won against more poorly prepared competitors
  • Deal sizes increase as salespeople can more effectively capitalize on every opportunity
  • Best practices are easy to identify, share and replicate
  • More people make or exceed quota, decreasing churn and improving performance against revenue targets
  • Up-to-date messaging helps sales teams improve deal outcomes
  • Key business initiatives succeed because they’re informed by critical field-based evidence

Using a conversation intelligence solution like Call AI empowers your sales team with actionable insights into why deals are won or lost and how to prepare sellers and teams better to succeed. 

Conversation intelligence in Mindtickle

Learn more about how Mindtickle's Call AI conversation intelligence solution helps sellers become more productive and close more deals.

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This blog was originally published in May 2021 and was updated in February 2024.