“It’s just like the framework of a car. It doesn’t matter what color they are. It doesn’t matter what the whistles in the car are. It’s what the frame is, and you can take that one frame and make it blue, and then make the next one red. And the red one has a pleather interior and a blue one has got leather interior. But as long as the framework is there you can take that from sale to sale with you.”
Training SDRs is just like building a car according to Chris Snell, Strategic Advisor at AG Salesworks. And Craig Ferrara, VP Client Operations agrees.
“We’ve worked with nearly 400 companies’ in completely different spaces. And whether they’re HR or IT or operations, the core competencies that we typically follow, our training process is relevant to all of them. You know that foundation, no matter what industry, will still have application and it works across all industries.”
So it begs the question, what framework do you need to train best-in-class SDRs for your business.
Listen now to hear how AG Salesworks helps businesses prepare their SDRs for success.
In this 13 minute interview Ferrara and Snell outline:
- What core competencies make an SDR best in class;
- How training for a new SDR differs from an experienced professional; and
- What are the best metrics to use when benchmarking your SDRs.