Cookie Policy

Cookie Policy

Mindtickle use cookies on both our sites (, to help us provide you with a good user experience when you browse our websites. Using cookies also allows us to improve our sites.

What are cookies?

If you agree to their use, cookies contain information that is transferred to your computer’s hard drive. They are small files of letters and numbers stored on your browser or hard drive. We use the following cookie types:

  • Strictly necessary cookies. These are cookies that are required for Mindtickle’s website operation. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of the e-billing services.
  • Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors and also, see how visitors move around our website. This helps us to improve the way our website works, for example by ensuring that users easily find what they are looking for.
  • Functionality cookies. These cookies are used to recognize you when you return to our website, enabling Mindtickle to personalize content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them below.

First-party cookies

This website will set some cookies that are essential for the website to operate correctly. These cookies, none of which capture personally identifiable information, are as follows:

  • Visitor ID – this cookie is a numeric value that identifies unique visitors and provides coherence and consistency to a site visit;
  • Page Number – this cookie identifies the page you are on;
  • Session ID – this cookie identifies your website session;
  • Test – this cookie checks whether or not your browser supports cookies;
  • Order – this cookie ensures that your shopping basket works correctly.

Third-party cookies

Our websites will set several types of third-party cookies and we do not control their operation. Third-party cookies may include:

Recent European privacy laws requires us to explicitly outline what tracking cookies we use on our application and the reason we use them. The table below lists the cookie’s names and explains how  we use each cookie type within the Mindtickle websites.

Cookie Name Cookie Purpose
_cfduid Cloudfare

The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. For example, if the visitor is in a coffee shop visited a bunch of infected machines, but the specific visitor’s machine is trusted (e.g. because they’ve completed a challenge within your Challenge Passage period), the cookie allows us to identify that person and not challenge them. It does not correspond to any user ID in your web application, and does not store any personal  information.

_hssc Hubspot

This cookie keeps track of web sessions/visits.

_hssrc Hubspot

Whenever HubSpot changes the session cookie, this cookie is also set. We set it to one (1)  and use it to determine if the user has restarted their browser.

_hstc Hubspot

This is the main cookie for tracking visits and visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).




Google Analytics

We use Google Analytics cookies to understand how users browse our website in order to improve  the browsing experience for all visitors.

More information about Google Analytics cookies  can be found here.

_mkto_trk Marketo

This cookie allows for tracking of end-user page visits and clicks to Marketo landing pages and external web pages.

hubspotutk Hubspot

This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on a submitted form and used for de-duplicating contacts.

(Expires: 10 years)

personalization_id For marketing purposes including digital display and social media advertising this third-party cookie is used to collect information about users’ browsing behavior.
zarget_user_id Zarget

A website optimization and personalization cookie.

zarget_visitor_info Zarget

A website optimization and personalization cookie.

More Information for EU Visitors

For further information about cookies, behavioral advertising,  and the steps you can take to protect your privacy on the internet, please visit:

How to block cookies

You can block cookies by activating the settings on your browser. This action will allow you to refuse the setting of some or all cookies. Each browser is different, so please consult your browser’s “help” function or the user guide to find out how to customize your cookie settings for each of your devices.

How to control cookies

You can delete any cookies that are already set on your computer and you can re-set most browsers to prevent them from being placed. However, if you block or delete cookies you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. For further details about controlling and/or deleting cookies, please visit