Challenges:
Inability to effectively showcase innovative hologram technology through traditional email attachments
Lack of visibility into how prospects engaged with existing content
Difficulty in guiding the buyer’s experience in a professional manner
Time-consuming process for the sales team to find and share relevant content
Solution:
Implementation of Mindtickle Digital Sales Rooms
Creation of personalized digital experiences accessible through a single shareable link
Enhanced visibility into content effectiveness
Out-of-the-box CRM integration for seamless workflow
Streamlined content management and sales productivity optimization
Impact:
Reduced time to close deals
Measured content effectiveness throughout the sales process
Valuable insights into buyer engagement and preferences
Data-driven decision-making for content development and channel strategy
Enhanced collaboration between sellers and buyers through a tailored online buying experience
Considerable improvement in time-to-close metrics from initial contact to signed contracts
Challenges:
Unable to effectively showcase the company’s innovative technology by attaching content to emails
Lacked visibility into how prospects engaged with content
Inability to guide the buyer’s experience in a professional way
Solution:
Mindtickle Digital Sales Rooms
Create a personalized digital experience to access content from one single shareable link
Gain visibility into content effectiveness
Out-of-the-box CRM integration
Impact:
Reduced time to close
Measure content effectiveness during the sales process
Better showcasing innovative technology
Based in Toronto, Canada, ARHT is a pioneering global leader in live hologram technology. The company delivers memorable live interactions by capturing, transmitting, and beaming holograms of presenters as lifelike holograms to one or multiple places in real-time.
While the company had great examples of its innovative technology in video and images saved on Google Drive, the ARHT sales team was spending hours looking for the right content to share with prospects.
Andrew Dorcas, Senior Vice President of sales and strategy, at ARHT, explained, “We were innovative, but we weren’t getting the message out to the various industries that we wanted to in a way that was really compelling. We had great examples of our technology in the form of videos, and images, but adding them to various emails, or flipping as an attachment sometimes wasn’t getting that effectiveness across.”
As it scaled, ARHT looked for a solution that could help the company tell compelling stories presented professionally. This included the ability to manage their content, optimize sales productivity, and gain insights into sales and content analytics. After an exhaustive review process, ARHT selected Mindtickle Digital Sales Rooms to bring their story to life.
Deliver tailored buying experience in minutes
With Mindtickle Digital Sales Room, sales reps could easily find the right asset, curate the content in digital sales rooms, and share with prospects and partners via a single link. This provided a single, online place for both sellers and buyers to collaborate.
Before joining ARHT as EMEA sales director, Lyle Hastie was an ARHT partner. When he first received a Digital Sales Room, Hastie was impressed. “It was very tailored to the discussion that I’ve had with the salesperson,” he said. “The virtual room painted a picture of how ARHT’s products and services worked, enabling me to view content relevant to me,”
Digital Sales Rooms Speed up time to close
By using digital sales rooms, ARHT gained valuable content and buyer engagement insights to augment its storytelling. The company could analyze data based on vertical, region, or product type to better make decisions on what content to develop, on which channels, and more. Buyer analytics on what content was viewed, for how long, and by whom enabled ARHT to optimize its sales motion.
Dorcas explained, “Beyond a shadow of a doubt, our time to close, using this specific sales enablement platform, is showing incredible results. We are seeing more and more improvement, and ultimately time to close from initial contact to getting signed contracts.”
For ARHT, Mindtickle was the right choice, providing the company with the features, customer service, and product innovation that could meet the company’s needs today and tomorrow.
