Summary of the Discussion

What does it really take to be successful in sales? And what core sales competencies are critical to that success?
With the right coaching, sales reps can develop the skills necessary for them to meet key competencies that breed success.
Anusha Purkis, Head of Sales Enablement at Fastmarkets will be answering key questions on why competency-based coaching matters, and – importantly – how to execute it.

Join us to learn:

  • What exactly are the key competencies practitioners should be benchmarking their reps on
  • Why competencies are a key part of successful sales caching
  • How to execute a competency-based coaching strategy


Anusha Purkis,
Head of Sales Enablement
Tanya Lang
Community Marketing Manager, Growth – EMEA
Sales Enablement PRO