As the Chief Marketing Officer, Chris Lynch is driving the next phase of Mindtickle’s growth overseeing product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales. Before joining Mindtickle, Lynch was the CMO at the direct-to-consumer apparel brand KUIU, building a team focused on data-driven strategies and customer engagement. Previously, Lynch was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development to grow the business, culminating in Cision’s IPO. Prior to Cision, Lynch led the global product marketing team for Oracle’s Marketing Cloud and developed their vision messaging for CMOs. Before that, Lynch was a product marketing director at Badgeville, a provider of software to measure and influence user behavior.