Mindtickle Partners with Healthcare Sales Performance for Sales Readiness in the Life Sciences Industries

JT Eger on February 26, 2019

Partners to showcase solution for Sales Readiness at 12th Annual Medical Device & Diagnostic Sales Training and Development event.

SAN FRANCISCO — February 26th, 2019—Mindtickle, the leader in Sales Readiness technology, today announced a partnership with Healthcare Sales Performance (HSP) to help medical device, diagnostic and life science companies increase gross sales, improve team productivity and reduce onboarding and training costs. Through developing, training, coaching and measuring selling behaviors, the partnership enables more efficient and effective sales coaching, boosts new hire productivity and enhances product launches, events and training programs resulting in field effectiveness for life sciences companies.

“We are thrilled to announce our partnership with Mindtickle. As the healthcare market shifts, it puts pressure on sales organizations to adapt in order to be competitive,” Matt Switzer, co-founder and sales consultant at Healthcare Sales Performance. “That’s why we are so excited to be able to deliver a combination of healthcare-specific methodology, coaching effectiveness and performance analytics to our Life Sciences customers. Our customers will be able to impact sales results with relatively minimal resources and amazing speed of execution.”

The healthcare buying process has changed dramatically and manufacturers can no longer rely on sales relationships to navigate the healthcare buying process, as decisions are less clinical and more economical in nature. BioPharma and Medical Technology manufacturers and distributors must connect sales competencies, knowledge, messaging and skill, and align that with hospital structure, buying process, to reach healthcare customers. The partnership of HSP and Mindtickle offers an industry-specific commercial readiness solution for knowledge transfer, front-line manager coaching and reinforcement that allows reps to be competitive in the markets and close more sales

“There’s a perfect storm of market forces ranging from the increasing power of IDN and group-based purchasing to reliance on clinical evidence impacting the buying the hospital process. Reps must be continuously readied with online learning and coaching to have value-driven conversations tied to patient outcomes. This requires a modern approach blending technology and experiences to guide life sciences companies on the right mix of skills and behaviors to make salespeople successful,” said Gopkiran Rao, senior vice president of strategy and go to market at Mindtickle. “With HSP and Mindtickle, life sciences companies can measurably drive the knowledge, capabilities, and engagement required to drive better outcomes.”

Mindtickle is pleased to be a Gold Sponsor of the 12th Annual Medical Device & Diagnostic Sales Training and Development event, February 26-27 at the Sheraton Charlotte in North Carolina. Tom Griffin, Sr. Director, Commercial Strategy Execution at Endologix will be joined by Pam Switzer from HSP for a discussion on Wednesday the 27th entitled Blended Learning Best Practices That Boost Knowledge Retention. In this session, attendees will learn from Endologix about their journey in transforming key commercial readiness and related sales training initiatives across sales onboarding, product launches, field updates and how they put their sales training strategy on a modern footing. The presentation will showcase the programs, methodologies, and a new partnership that combines healthcare sales methodology with sales enablement and readiness technology.

For more information about the partnership and joint solution, you can learn more here.

About Healthcare Sales Performance

Healthcare Sales Performance (HSP), Inc. is a research, training and sales performance company committed to the advancement of healthcare through supporting the introduction of innovation to the marketplace. For over 25 years, HSP has consulted with the generators of healthcare innovation and healthcare providers to improve collaboration, adoption of change and outcomes for vendors, health systems and patients.

About Mindtickle

Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Companies across a wide range of industries use Mindtickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching and role-play to ensure world-class sales performance. Mindtickle is a global, privately-held company headquartered in San Francisco, CA. Visit them at www.Mindtickle.com.

Media Contact:
Public Relations at Mindtickle
[email protected]

Forbes: 4 Sales Trends That You Need To Know About In 2019

Simona Galant on January 4, 2019

Looking back at the last year, we’ve seen some exciting trends in 2018 – and as we kick off the new year, we’re excited to talk about some of the sales trends that are soon to come.
How is sales technology expected to change and expand? What new technologies should your company be gearing up towards in 2019? How are your key audiences and prospects going to shift and evolve? These questions are just some of the topics covered in the recent article by Forbes.
Recently, Forbes released an article on just this subject, discussing how technology has evolved and became more accessible to businesses and sales teams across niches. In their research, Forbes identified four main trends to watch out for this coming year.
In order to improve productivity and overall sales, Forbes pointed out that it’s important to stay on top of the following trends and implement new technologies and new tactics, such as:

  •      Learning how to sell to Generation Z
  •      Implementing a sales enablement strategy to help your sales team be more productive
  •      Leveraging new technology like AI and machine learning to improve sales and knowledge
  •      Integrating marketing and sales and developing more omni-channel experiences for your audience

To read more about how you can prepare for the upcoming sales evolution in 2019, read on here!

SalesHacker: Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Simona Galant on December 12, 2018

 

In a recent article by SalesHacker, Mindtickle’s Manager of Enablement, Ashley Philipps, discusses what sales training and sales enablement have in common – and how successful sales enablement can get you ahead of the game.

The key takeaway? While sales training is ideally suited for onboarding new hires and getting them up to speed, sales training alone can’t help to move the revenue dial. In the article, she writes, “At the end of the day, sales training in and of itself is only a portion of the overall solution that an organization needs to be adopting.”

Ashley outlines what sales enablement is, as well as what it isn’t, and cites some important statistics from a recent Forrester tech sales report. This discussion brings to light just what exactly you and your organization should expect from a successful sales enablement initiative.

Among the many functionalities and tools sales enablement should deliver are an overview of reps’ competencies and capabilities, as well as rigorous alignment with business goals. Some questions a successful program will help you answer:

  • What do my reps know?
  • How are they talking about the company and the offering?
  • How are they handling objections or concerns?
  • Are they capable of creating an environment conducive to selling?

After reading this article, you’ll be a step closer to equip your team with the skills, behaviors, and knowledge they need to succeed today.

To learn more about the do’s and don’ts of sales enablement, read on here!

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