Mindtickle Leadership Momentum Recognized in First-Ever Aragon Research Globe for Sales Coaching and Learning

Evaluation of Sales Readiness and Enablement Technology Highlights Completeness of Strategy and Performance

SAN FRANCISCO — July 13, 2020 — Mindtickle, the leader in Sales Readiness technology, today announced it has been named a Leader in the Aragon Research Globe™for Sales Coaching and Learning, 2020. This is the first Globe for Sales Coaching and Learning and follows the Sales Coaching and Learning Tech Spectrum™ in 2019, demonstrating the growth and momentum this market has experienced as well as the need for customer-facing representatives to be more ready than ever in the post-pandemic era.

“Sales and Marketing leaders are rapidly pivoting to a digital-first reality in which to achieve their shared revenue goals – they need more than traditional learning and training approaches to ensure their customer-facing teams are ready for virtual engagement and digital selling,” said Gopkiran Rao, chief strategy and marketing officer at Mindtickle. “Since the last report from Aragon Research, we’ve continued to support our enterprise customer base — growing nearly 2x in 2019, innovate new features and capabilities in partnership with industry leaders, and build strategic partnerships with leading providers of sales training and sales methodology. We’re thrilled to be recognized as a leader in this growing market and remain committed to keeping customer-facing teams everywhere ready for their moment of truth — whether they are engaging customers in-person or in the virtual field.”

Since inception, Mindtickle has maintained a singular focus on building innovative products, solutions and offerings powered by an end-to-end platform and data model designed to provide a complete and unified view of sellers’ capabilities to address knowledge, skill and execution gaps and measurably improve sales effectiveness. Recent announcements from the product team at Mindtickle since Aragon’s last report include:

  • Model Pitch and other AI-enhancements to Missions virtual role play for remote skills development
  • Integration with LinkedIn Learning so users have access to LinkedIn Learning online courses
  • Spaced Reinforcements leveraging microlearning coupled with spaced repetition, retrieval practice, coaching, and personalization to promote knowledge retention
  • Remote and Ready solutions and resources incorporating insights and best practices for virtual enablement events like business reviews, kick offs and bootcamps, as well as for virtual coaching and skills development, remote onboarding and field communications for strategic alignment

These offerings and products have only increased in importance for sales excellence in the post-pandemic world dominated by remote work. With remote work mandates, the Mindtickle platform saw a 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published in addition to an exponential increase in usage indicating that customer-facing teams are adjusting their strategies to be remote and ready.

To help organizations make the shift to remote onboarding, coaching, skills development and learning, Mindtickle has also partnered with leading providers of sales training and methodology including Corporate Visions, Sandler Training, and Performance Solutions International.

Mindtickle has also continued to be recognized by G2 and hundreds of Mindtickle customers who, in their own voice, provided reviews in the G2 platform about how they count on us every day to keep their customer-facing teams ready. This led to Mindtickle earning #1 of the Top 50 Products for Enterprise, #5 of the Best Products for Sales, the ultimate leader in Sales Training and Onboarding and the highest rated Sales Enablement software provider.

Mindtickle’s growth has been boosted by Fortune 500 and Global 2000 companies choosing to migrate from legacy platforms and point solutions to a single, integrated and modern platform offering a flexible and evolving approach to the enterprise-wide readiness of all customer-facing teams. “We’ve struggled for a long time finding the right partner — not just the right solution — that would help us create a culture of readiness within our sales organization,” says Julie Zhang, Director of Sales Enablement at Russell Investments. “Mindtickle was not only the most robust solution we found, but included an amazing team behind the platform that gave us the competitive edge we need.”

Disclaimer

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

About Mindtickle

Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Companies across a wide range of industries use Mindtickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching and role-play to ensure world-class sales performance. Mindtickle is a global, privately-held company headquartered in San Francisco, CA. Visit them at www.Mindtickle.com.

Media Contact:
Public Relations at Mindtickle
pr[at]www.mindtickle.com

[Podcast] The Compelling Business Value of Modern Sales Readiness

Although most organizations achieve their sales revenue targets, why does individual sales performance continue to struggle, with almost half of sellers still not meeting quota goals and less than half of deals forecasted actually closing? Consistency and predictability remain a challenge.

Modern Sales Readiness offers a potential answer. Listen to Gopkiran Rao, Chief Strategy and Marketing Officer at Mindtickle speak with Tom “The ROI Guy” Pisello, Chief Evangelist at Mediafly and Founder of the Evolved Selling Institute.

Gop discusses helping sales teams evolve from traditional boot camps and in-person traditional training to leveraging a platform for continuous, ongoing learning of “on message” and “on task” capabilities needed for every individual seller to succeed.

In this session, Gop and Tom discuss the current sales performance challenges, ways sales readiness can help bridge the gap, and how Mindtickle leverages their Readiness Value Assessment Tool to better communicate and quantify the value of readiness to frugal prospects.

[Podcast] Transforming Sales Enablement for Ongoing Sales Readiness with Joe Booth from SecureAuth

As the Senior Director of Sales Enablement and Competitive Intelligence at SecureAuth, Joe Booth is responsible for putting the systems and processes in place to ensure reps are effective in the field. Mindtickle was one of the key tools for helping reps find accurate, up to date information that was consistent across the channels and the sales reps were able to find quickly and easily when they needed it.

“Not only are we able to keep content in Mindtickle and keep that very up to date, but we’re also put together training on how to use that content and also training on sales process and onboarding and a lot of the other things that you would expect from a system like Mindtickle to be able to do. But I would say that Mindtickle being able to integrate with our content management system as well as integrating into our CRM has been a huge, huge gain in productivity and efficiency for our sales reps across the organization,” explains Joe.

Joe continues on to discuss how SecureAuth’s enablement program includes sales certifications for passing different kinds of Missions, Mindtickle’s virtual role-play capability, to develop and practice skills such as elevator pitches, demo presentations, or writing prospect-facing emails. For example, “SecureAuth’s Account Executives complete a video role-play with a screen-share scenario presenting their pitch deck. The Sales Engineers practice a screen recording of a demo.” As continuing enablement, Joe is developing various quizzes associated with these different scenarios as well as coaching programs to engage SecureAuth’s leadership in their enablement programs.

In this 30 minute podcast, Joe explains how SecureAuth:

  • Established best practices and periodically ensures reps are on-message
  • Reduced admin overhead and accelerated the onboarding experience with Mindtickle and Salesforce user-sync
  • Ensured consistent adoption of enablement programs through steady stream of communication
  • Plans for the future of partner enablement and onboarding

Join AWS Sales Enablement Leaders at SES 2019 for a Hands-on Workshop Supported by Mindtickle

AWS and Mindtickle Workshop at SES 2019

Mindtickle is thrilled to participate in this year’s Sales Enablement Society’s Annual Conference! For those who aren’t familiar with the event, the conference features the industry’s best and brightest professional sales enablement leaders and practitioners. Attendees will hear from speakers who’ll share valuable insights, knowledge, and best practices learned throughout their careers. Emerging new trends and proven successful strategies will be discussed so to attendees conquer today’s toughest sales enablement and readiness challenges. 

 

We’re particularly excited for a two-part session by Amazon Web Services’ Abby Vietor and Quintin Walker. The first part at 9:15am on October 17th, Building Next-Gen Sales Simulations for Purposeful Practice & Proficiency will cover how they use sales simulators to drive sales confidence and field effectiveness. Then, from 4:30pm – 5:15pm, they’ll lead a hands-on workshop with the support of Mindtickle.

 

AWS and Mindtickle will walk attendees through a completed sales simulator based on industry, sales role, segment, etc. With the support of Mindtickle, attendees will be guided to build their own near real-world model of a sales environment. For a detailed session description of this can’t-miss workshop, see below!

 

In addition, Mindtickle will be available throughout the conference in the exhibition hall. Our Sales Readiness experts will be offering demonstrations and actual hands-on time with our platform! We look forward to meeting you there! 

 

To learn more about the conference agenda, click here or you can register here for the event.

 

Session info:

Design Workshop: Building Sales Simulators That Maximize and Reinforce Sales Performance
Please bring a laptop to take full advantage of this hands-on session.

Speakers: 

  • Abby Vietor – Global Sales Enablement Leader, Amazon Web Services
  • Quintin Walker – Senior Learning Experience Designer, Amazon Web Services
  • Deepna Sarkar – Enterprise Customer Success Manager, Mindtickle

 

Date/Time: October 17, 4:30pm – 5:15pm CT

Location: Encino Meeting Room, The Westin Riverwalk in San Antonio, Texas (conference registration required)

 

In this hands-on workshop, Enablement leaders from AWS provide the steps and tools guidance supported by Mindtickle for building a sales simulation program using sales enablement best practices and sales readiness tools that you can implement at your own organization. AWS and Mindtickle will walk attendees through a completed sales simulator based on industry, sales role, segment, etc. Then, with the support of Mindtickle, attendees will be guided to build their own near real-world model of a sales environment. 

 

Attendees will learn:

  • Components required for providing an experience that takes a seller through an entire sales cycle from opportunity identification to closing the deal
  • How to build near-real world sales simulation with onboarding, skills development, ongoing learning, and coaching
  • How to create a continuous feedback channel that reinforces sales skills and sales strategy throughout the sales cycle
  • How to integrate best practices from peers and leaders as well as previous sales training and product training

 

Mindtickle powers the world’s most customer-centric organizations with the capabilities proven to grow revenue and maximize brand value. Visit mindtickle.com to learn more about our Sales Readiness solutions, customers, resources or to schedule a demo.

Mindtickle Raises $40 Million in Series C Funding to Accelerate Customer-facing Capabilities of Global Organizations

Norwest Venture Partners invests in leader transforming sales enablement and readiness

SAN FRANCISCO—July 29, 2019—Mindtickle, the leader in Sales Readiness technology, today announced that it has secured $40 million in Series C funding. New investor Norwest Venture Partners led the round with participation from all existing investors including Accel Partners, Canaan, NewView Capital, a spinout of New Enterprise Associates, and Qualcomm Ventures LLC. In addition, Scott Beechuk, partner at Norwest Venture Partners and former Senior Vice President of Product Management at Salesforce Service Cloud will join Mindtickle’s Board of Directors. This round brings Mindtickle’s total raised to more than $81 million.

“Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Mindtickle is empowering companies to grow revenue and build their brand value by transforming customer-facing teams preparing them to be on message and on task every time they engage with a prospect or customer,” said Krishna Depura, co-founder and CEO of Mindtickle. “Our Series C funding will fuel our strategic, long term growth plans while supporting on-going investment in our expanding products and services. We’re thrilled to have Scott join our board and welcome his insight and expertise as we embark on this new stage of rapid expansion.”

Mindtickle has experienced rapid growth by many business measures, including expanding its Fortune 500 and Global 2000 customer base by 200 percent and increasing annual recurring revenue by more than 100 percent year over year. The funding news comes just recently after Mindtickle announced that they’ve hired Jeff Santelices as Chief Revenue Officer, adding an experienced and proven leader with a track record of building customer-focused sales organizations. In addition, Mindtickle has expanded that sales leadership team with the two additional hires of Ahmed Hedayat and Dan Coady. Ahmed has joined as Regional Vice President of Enterprise Sales, West and APAC, while Dan has joined as Regional Vice President of Enterprise Sales, East. 2019 has also been a year of validation and achievement for Mindtickle having recently been recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For, named a ‘Best Sales Enablement Solution’ winner in the Stevie® Awards For Sales & Customer Service, and positioned as a Leader in the Aragon Research Tech Spectrum™ for Sales Coaching and Learning.

“At Snowflake, the sales experience has become as significant a differentiator as the product,” said Steve Hallowell, Vice President of Sales Productivity at Snowflake.  “When companies under-invest in training their sales teams, a few exceptional sales reps drive a disproportionate share of bookings. Worse, account executives are not prepared to answer tough questions or lead customers through often-complex buying decisions. We use Mindtickle to scale a high-quality, high-impact training experience for our sales organization, our partners, and our customers. They have been a great partner and collaborator enabling our teams to be more effective in the field.”

“Mindtickle is successfully confronting one of the most complex issues facing today’s organizations — the ability to train and upskill customer-facing employees,” said Scott Beechuk, partner at Norwest Venture Partners. “Mindtickle has proven product-market fit for its mobile-first, readiness platform that engages employees and delivers perpetual micro-learning experiences. As organizations continue to look beyond traditional learning management systems for  new technologies to make their teams more effective in the field, we see a tremendous opportunity ahead for Mindtickle to lead this movement.”

For additional information:

About Mindtickle

Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Companies across a wide range of industries use Mindtickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching and role-play to ensure world-class sales performance. Mindtickle is a global, privately-held company headquartered in San Francisco, CA. Visit them at www.Mindtickle.com.

Media Contact:

Public Relations at Mindtickle

[email protected]

Sales Enablement Executive Q&A: In Conversation with SevOne’s Brian Promes

As the next installment in a series of interviews with sales enablement and readiness leaders, Mindtickle’s SVP of Strategy and GTM, Gopkiran Rao, recently spoke with Brian Promes to learn about his experience transforming sales enablement into an impactful and engaging initiative at SevOne. As the Vice President of Solutions and Product Marketing, Brian is focused on making enablement an interactive, valuable and fun experience for his sales teams.

Engaging executive and sales management in sales readiness initiatives

Gop: We’ve asked this question of your peers and is a topic of interest in sales enablement societies, so it’s worth asking. How do you pitch sales readiness and a platform like Mindtickle to the CEO as a direct driver of sales enablement and effectiveness?

Brian: The most important thing for us was to align our business leadership – sales, sales engineering, marketing, product management, and executive leadership – with our GTM plan for the coming fiscal year, particularly as it relates to our sales teams being market ready. One of the pillars of our approach was to create SevOne Sales Certifications for each of our key GTM plays.  We make sure each certification – each that takes about an hour to complete, containing elements like short videos, solution guides, datasheet, competitive overviews, and more – are mini sales playbooks that align with our business objectives.

This alignment across sales enablement, sales, the leadership team and the business made a big difference when getting buy-in and support from the CEO because of Mindtickle’s role as a foundation. Also, initially, I was looking at Mindtickle not just as a communication tool, but also as a digital content system for sales. So, it serves as our content store for any marketing collateral we have, allowing us to save money on maintaining legacy systems.

Gop: Great insights! And to continue along this line of thinking of seller empowerment to get better market outcomes, how do you drive sales manager buy-in and accountability – particularly from tenured sales reps?

Brian: It really becomes important to set aside the time for this conversation because sales and leadership can discuss what’s expected of them in the context of the business and the market that is changing around them. While their jobs are to grow the business for their teams and for the company, they are not operating in a vacuum. Part of our job in enablement is to not be an additional burden and to bring additional measurable value through the delivery of timely information in a minimally disruptive and optimally engaging way.

Mindtickle has done a great job of making training easily accessible to folks and to see how they compare against their peers. So once we have alignment within our team, one of the things that we do is turn key elements of our enablement program into a game. Sales teams are competitive by nature and we make the most of that by sharing achievement numbers within the regional teams every week for some friendly competition.

Gop: And in terms of getting Mindtickle deployed in your organization, what were some things you did to ensure a smooth rollout?

Brian: We kept it really simple by launching at out SKO where we hosted a special session for everyone to download and log into the app at the same time. This exercise made it really easy to ensure everyone had the app at the same time.

The return on sales readiness investment


Gop:
How are you measuring and maximizing the impact of enablement’s efforts on the sales team? Have you seen the work you’re doing translate into business outcomes?

Brian: For measuring impact, we try to focus on the two or three things that end up really mattering to an organization. One of the things that really drove us to Mindtickle was the ease of video communication. In the past, we’d use live or recorded WebEx sessions, but we never really knew if our reps were engaging and watching them — if they were getting what they needed. With Mindtickle, we instead started building “SevOne 2 Minute Field Updates” videos.

To keep it relevant, we only sent updates when the news matters, so sales didn’t get overwhelmed. The update should be something they care about, like an important partnership or a new product announcement. A good recent example was when we did a joint press release with BT Global Services which adopted our software for use with their customers.
In terms of tracking metrics, we look at engagement by video, by rep, and by region. Of course, we use the Mindtickle platform for other things as well, but we chose just to focus on these videos this past fiscal year and make sure that teams are watching them. Then after every video is a fun test that we use to reinforce the training.

The journey to picking a solution that lasts


Gop:
When you’re evaluating a sales readiness tool for the very first time, what is it that you’re looking for? What are your evaluation parameters, and, to you, what is Mindtickle’s value proposition?

Brian: I brought Mindtickle into the organization about a year and a half ago. I remember one moment around that time when I was in my backyard with my son, who’s a sales manager at a cybersecurity firm. I was telling him that I was really struggling to find a sales enablement tool or platform to work with. I had identified a few potential solutions, but they were more content management systems that had nonintuitive mobile front-ends. At SevOne, we cared about accessibility to content, the ability to track sales’ activities, awareness of enablement programs, and, of course, the video aspect of enablement.

My son took out his phone, clicked on the now familiar orange icon, and said, “You need Mindtickle!” Within days after my “backyard introduction” to Mindtickle, SevOne had a trial instance up and running with more than 100 pieces of content, including a new “SevOne 2 Minute Field Update!”

Gop: Thank you so much for sharing, Brian. It’s always insightful for us to hear this kind of feedback so we can make sure our team keeps moving in the right direction to help empower you and your company. Good luck with all your ventures at SevOne!

Sales Enablement Executive Q&A: In Conversation with Dynamic Signal’s Danielle Schaumburg

As the first installment in a series of interviews with Sales Enablement and Readiness leaders, Mindtickle’s SVP of Strategy and GTM, Gopkiran Rao, recently spoke with Danielle Schaumburg of Dynamic Signal to learn about her experience making her sales team ready to delight customers. As the Director of Global Sales Enablement, Danielle is passionate about increasing sales productivity by supporting reps with the content, training, and analytics they need to have more successful sales conversations. Danielle explains the ways she’s leveraging Mindtickle at her company to improve their efficiency and effectiveness in engaging customers and prospects.

Engaging Executive and Sales Management in Sales Readiness Initiatives

Gop:
To start, here’s a question that’s been discussed in numerous sales enablement forums and sales enablement societies. How do you pitch sales readiness and a platform like Mindtickle to the CEO as a direct driver of sales enablement and effectiveness?
Danielle:
Before I even started at Dynamic Signal, my new boss and I discussed how I was using Mindtickle at my previous company – what type of programs we were running, why we were doing it, how I brought in the platform. He bought into the philosophy, vision, and purpose from the get-go, so it was easy to bring it to Dynamic Signal. It also just so happened that our CMO had used Mindtickle before, so that was another easy win for me. We rolled Mindtickle out at SKO, so we even had a relevant and compelling event that created buy-in for the entire organization.
Gop:
That’s great! To continue along this line of thinking, how do you drive sales manager buy-in and accountability – particularly from tenured sales reps?
Danielle:
While it can be difficult, alignment with management is imperative. For example, it’s critical to prioritize alignment with the VP or head of Sales. Part of that is constant communication related to the why, what, and when of readiness approaches. Regular engagement and meetings with the sales team are a must. Another aspect is to provide continuity across efforts. At Dynamic Signal, for example, we will do a training session that’s followed by a Mindtickle reinforcement module. We try and stick to this level of consistency regardless of the topic or what we’re training on – it guarantees alignment and commitment that goes well past ad-hoc communication.
Gop:
And in terms of getting Mindtickle deployed in your organization, what kind of change management did you have to lead with?
Danielle:
Mindtickle is a straightforward tool to learn and distribute. I think the biggest challenge here is behavioral: you have to train your team on getting used to a particular type of execution and consistency, as well as provide them with essential reinforcement from management.

The Return on Sales Readiness Investment


Gop:
How do you measure the impact of your sales enablement program? More specifically, have you structured your readiness programs to align with on each stage of the sales funnel? How are you quantifying the impact of those activities, and showing that continuous value to leadership?
Danielle:
I try to keep my content specific to what my sales team genuinely needs. I try to make sure that sales training sessions are useful for my team: if I do one sales training that isn’t particularly aligned, I might re-engage them again the next week, but if I do two irrelevant sessions in a row, they’re likely to lose interest. It’s a matter of credibility and relevance, so everything I do has to have a direct correlation to the objectives my team has at that time.
As far as specific activities go, I like to use quizzes to drive participation. It’s imperative for me to make sure that my managers all know how their teams’ productivity and participation stack up, so I try and keep to the top 3 – 5 key takeaways that we want our sellers to learn from each session. Assigning regular quizzes creates all-around consistency for me and the team – they know what’s happening and they know when it’s coming.
Gop:
Tell me a little bit of some of the ways you’ve benefited from being able to view specific data-driven metrics with Mindtickle.
Danielle:
One of the metrics I typically ask of all my leaders is a training metric. Not only do they have to talk about what kind of pipeline they have, what they’ve closed, where they’re going, but I also have the manager go back and ask – how did you do in the last quarter around your training requirements? We can track all of that in Mindtickle.
Gop:
So, beyond training onboarding and certification, a core focus at Mindtickle is encouraging managers to coach on an ongoing basis. How are your frontline managers coaching your sales reps? Is this something, which is of near-term importance or long-term importance?
Danielle:
I think if everything becomes a coaching session, it’s too much, and you won’t get the buy-in. However, one-on-one coaching is fundamental in meetings; we need that engagement. Moreover, the coaching capability, especially when you have a diverse workforce, and they’re in different offices, is a handy tool.
If you seek to certify reps on everything, it dilutes the effectiveness of why and when you need to certify. Certification is also a big deal and is something that needs to be ingrained in behavior. It’s the same with coaching through a platform: use it when it’s necessary and when it makes sense. However, if you’re coaching through the platform the entire time, you’re losing that face-to-face interaction which is, and you need to have both.

The Journey to Picking a Solution that Lasts


Gop:
What keeps you coming back to Mindtickle?
Danielle:
One of the key reasons why I’m a repeat customer is because you guys genuinely listen. Here’s an example: my reps were having some issues with the completion function not correctly displaying their progress. When I sent in the request to your Product team, they addressed the problem immediately. You’re always there to listen for use cases to help my sales team continue to use the platform, and it shows.
Gop:
When you’re evaluating a sales readiness tool for the very first time, what is it that you’re looking for? What are your evaluation parameters, and to you, what is Mindtickle’s value proposition?
Danielle:
I’m looking for something that is straightforward and easy for all of us to use. I’ve used many learning management systems in the past, and they are too clunky and too heavy – salespeople don’t want anything to do with them. Quite frankly, I don’t want anything to do with them either. For example, if I have a Zoom session, I want to record it, upload it, and be done as quickly as possible. I don’t have time to cross-check and do a review every time I need to share content with my team, so it’s vital for me to have a solution where I can set it and forget it.

What’s Next for Sales Readiness and Sales Enablement


Gop:
There’s much activity that’s been happening in the sales enablement and sales readiness spaces. We’ve seen some consolidation, different partnerships, and more. Where do you see all this heading?
Danielle:
Throughout my career I’ve wanted to be in front of sales, talking to sales, engaging sales, and making sales smarter. I did this so that sales could go out and spend more time in front of customers rather than behind the scenes trying to figure out how to learn to be in front of customers. I think we’ve made much progress to that end. However, I see a lot more attention paid and investments made in this space, and the conversations are becoming more and more pointed and frequent.
Gop:
What is it that you’re most excited about in terms of new things that you’re looking forward to in the sales readiness space?
Danielle:
What we do is so integral to the sales process, it’s just a matter of making sure that my sales leaders understand how necessary it is. As long as I can get them engaged in the platform to know how important it is for them to be a part of the learning, I think then it will be a huge win for all. My 2019 strategy is that they have to be an integral part of the sales learning and the sales process around training. They can’t look at it as noise but look at it as critical to them hitting their number.
Gop:
Thank you so much for sharing, Danielle. It’s always insightful for us to hear this kind of feedback so we can make sure our team keeps moving in the right direction to help empower you and your company. Good luck with all your ventures at Dynamic Signal!

SevOne Up-Levels Its Sales Enablement, Strengthens Sales-Marketing Relationship With Mindtickle

 

Opportunities abound for organizations who can branch out into new, overseas markets. Without the right Sales Readiness solution, however, it’s difficult for a geographically dispersed sales team to stay connected, engaged, and successful. SevOne’s initial attempt at creating a sales enablement strategy proved this to be true.

Initially, the SevOne product marketing team hosted long WebEx calls to keep the worldwide team abreast of industry changes and company positioning. For those that couldn’t make the calls, recordings were loaded onto SevOne’s portal system. Unfortunately, marketing had no way of tracking whether those who missed the call actually listened to it, or what type of content actually ended up being consumed. To make matters more complex, accessing the content proved to be a clunky endeavor.

Without a concrete way to measure engagement, test retention, or receive feedback on their sales enablement programs, SevOne finally turned to Mindtickle. After a triumphant initial rollout to one of the company’s sales regions, the cloud-based, secure Sales Readiness platform was introduced to the entire sales organization at SevOne’s 2018 sales kick-off (SKO). Each sales rep gained entry to the SKO by showing that they had downloaded the Mindtickle app, and they were required to pass a key messaging certification before leaving. In this way, SevOne drove awareness and adoption of the platform that extended company-wide.

With Mindtickle deployed and actively used across the sales organization, SevOne could finally forgo the hour-long WebEx calls in favor of shorter, bite-sized videos followed by quizzes and content ratings. Since the videos are available on-demand and are easily accessible through the app, sales reps can view and re-watch them at their convenience. SevOne has even created a game in which points are given to the sales rep and team that views the most content through Mindtickle. This friendly competition drives an even higher usage rate with the platform.

Today, Mindtickle helps SevOne generate weekly, data-driven reports to measure the performance and scores of each sales rep. Additionally, SevOne leadership can easily spot trends in individual performance and identify areas of improvement.

Alex Studd, SevOne’s product marketing manager, said, “It’s obvious to me just talking with sales reps that they’re more knowledgeable than a year ago, and that’s largely thanks to Mindtickle.” As SevOne wraps up its first year using Mindtickle, the company can quantify that claim with the platform’s built-in analytics.

Read the entire

case study

to learn more about how SevOne is using Mindtickle.

Mindtickle Partners with Healthcare Sales Performance for Sales Readiness in the Life Sciences Industries

Partners to showcase solution for Sales Readiness at 12th Annual Medical Device & Diagnostic Sales Training and Development event.

SAN FRANCISCO — February 26th, 2019—Mindtickle, the leader in Sales Readiness technology, today announced a partnership with Healthcare Sales Performance (HSP) to help medical device, diagnostic and life science companies increase gross sales, improve team productivity and reduce onboarding and training costs. Through developing, training, coaching and measuring selling behaviors, the partnership enables more efficient and effective sales coaching, boosts new hire productivity and enhances product launches, events and training programs resulting in field effectiveness for life sciences companies.

“We are thrilled to announce our partnership with Mindtickle. As the healthcare market shifts, it puts pressure on sales organizations to adapt in order to be competitive,” Matt Switzer, co-founder and sales consultant at Healthcare Sales Performance. “That’s why we are so excited to be able to deliver a combination of healthcare-specific methodology, coaching effectiveness and performance analytics to our Life Sciences customers. Our customers will be able to impact sales results with relatively minimal resources and amazing speed of execution.”

The healthcare buying process has changed dramatically and manufacturers can no longer rely on sales relationships to navigate the healthcare buying process, as decisions are less clinical and more economical in nature. BioPharma and Medical Technology manufacturers and distributors must connect sales competencies, knowledge, messaging and skill, and align that with hospital structure, buying process, to reach healthcare customers. The partnership of HSP and Mindtickle offers an industry-specific commercial readiness solution for knowledge transfer, front-line manager coaching and reinforcement that allows reps to be competitive in the markets and close more sales

“There’s a perfect storm of market forces ranging from the increasing power of IDN and group-based purchasing to reliance on clinical evidence impacting the buying the hospital process. Reps must be continuously readied with online learning and coaching to have value-driven conversations tied to patient outcomes. This requires a modern approach blending technology and experiences to guide life sciences companies on the right mix of skills and behaviors to make salespeople successful,” said Gopkiran Rao, senior vice president of strategy and go to market at Mindtickle. “With HSP and Mindtickle, life sciences companies can measurably drive the knowledge, capabilities, and engagement required to drive better outcomes.”

Mindtickle is pleased to be a Gold Sponsor of the 12th Annual Medical Device & Diagnostic Sales Training and Development event, February 26-27 at the Sheraton Charlotte in North Carolina. Tom Griffin, Sr. Director, Commercial Strategy Execution at Endologix will be joined by Pam Switzer from HSP for a discussion on Wednesday the 27th entitled Blended Learning Best Practices That Boost Knowledge Retention. In this session, attendees will learn from Endologix about their journey in transforming key commercial readiness and related sales training initiatives across sales onboarding, product launches, field updates and how they put their sales training strategy on a modern footing. The presentation will showcase the programs, methodologies, and a new partnership that combines healthcare sales methodology with sales enablement and readiness technology.

For more information about the partnership and joint solution, you can learn more here.

About Healthcare Sales Performance

Healthcare Sales Performance (HSP), Inc. is a research, training and sales performance company committed to the advancement of healthcare through supporting the introduction of innovation to the marketplace. For over 25 years, HSP has consulted with the generators of healthcare innovation and healthcare providers to improve collaboration, adoption of change and outcomes for vendors, health systems and patients.

About Mindtickle

Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, company leaders and sellers can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. Companies across a wide range of industries use Mindtickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching and role-play to ensure world-class sales performance. Mindtickle is a global, privately-held company headquartered in San Francisco, CA. Visit them at www.Mindtickle.com.

Media Contact:
Public Relations at Mindtickle
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