Transforming Sales Enablement at Teradata

Morgan Clawson, Senior Manager, GTM Readiness

Discover how Teradata’s Morgan Clawson, Senior Manager of GTM Readiness, talks about Mindtickle’s transformative role in their testimonial video. Highlighting a pivotal capability framework implementation, Morgan emphasizes Mindtickle’s instrumental support in creating Teradata’s first-ever go-to-market capability model. Through a robust tagging structure and coaching forms, Mindtickle empowered teams to reflect on productivity, enabling data-driven insights for prioritizing and focusing enablement efforts. The Readiness Index emerged as a standout, correlating participation in enablement programs with actual productivity metrics. Mindtickle’s collaborative culture shift and tailored learning paths, reinforced through certifications and badging, revolutionized training, enabling confident, knowledgeable interactions with customers. Morgan praises Mindtickle’s proactive, responsive support and recommends it for personalized learning, robust coaching, and showcasing the impactful value of enablement teams. As Morgan expresses, Mindtickle isn’t just a platform—it’s a catalyst for dynamic, relevant, and impactful sales enablement at Teradata.

AHRT Turns to Digital Sales Rooms to Close Deals Faster

Andrew Dorcast, Senior Vice President, Sales & Strategy

Andrew Dorcast, Senior Vice President of Sales & Strategy at ARHT, a pioneering global leader in live hologram technology, highlights the transformative impact of Mindtickle’s Enable Us platform on their sales process. By leveraging Enable Us, ARHT effortlessly shares content with prospects, gains valuable insights into buyer engagement, and significantly accelerates their sales cycle. Andrew emphasizes the importance of content consumption, professional customization, and timely updates. The platform has enabled ARHT to standardize content, ensuring a consistent and professional presentation across all interactions. Moreover, it has empowered them to measure results on both macro and micro levels, allowing for strategic adjustments and enhancements by vertical, region, and product type. Lyle Hastie, Sales Director, EMEA, ARHT, underscores the effectiveness of digital sales rooms in simplifying processes and directing prospects towards key content. The result? Remarkable improvements in time-to-close, from initial contact to signed contracts. This testimonial underscores how Mindtickle’s solutions have become an integral asset in ARHT’s sales success story.

How Fastmarkets Uses Mindtickle to Digitize Their Competency Framework

Anusha Purkis, Head of Sales Enablement, Fastmarkets

Fastmarkets, a company providing market data and analysis, has been using Mindtickle to streamline its onboarding process and enhance its sales coaching capabilities. Anusha Purkins, Head of Sales Enablement, says Mindtickle helped their internal EPS score for sales jump from -16 to +22. Additionally, Fastmarkets leveraged Mindtickle to create prescriptive coaching programs and Call AI to empower reps with self-assessment and immediate application of learnings. This comprehensive approach has provided significant impact, including a certified sales enablement program, increased average order value, and improved go-to-market alignment.

Impact on Revenue for Infobip

Hrvoje Gabelica, Infobip

Infobip leverages Mindtickle Content for all the training of its revenue teams –– including account executives to mid-market teams –– and partnerships teams, which covers around 3000 people globally. Hrvoje Gabelica, Global Head of Sales Enablement at Infobip, talks about how they’ve leveraged Mindtickle to automate onboarding and coaching for sales teams and partners. “We’ve reduced ramp up time for onboarding from nine months to six months,” says Gabelica. He also talks about how they plan to use Mindtickle to scale strategic initiatives. Learn more about how Infobip used Mindtickle to impact revenue.

Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team

The Mindtickle team has not just been a partner to me but also everyone at Aurigo who has been trying to work on their respective focus areas. It can be overwhelming for anyone who has to get things done without the necessary support, so that’s been a great lift off of my shoulders to feel like Mindtickle is there to answer those questions and be supportive to the Aurigo team.